Morgan Lavoie

So I think a newsletter is actually a good format for me for this. But where I feel like there is a need is a lot of the people who write about climate write about the very far end of the spectrum in terms of action, which looks like making lifestyle changes that are very dramatic. Like people writing about not flying on airplanes anymore or only wearing hemp.

I'm not going to do that. And so what I want to see and what I would benefit from is somebody writing from the perspective of what can you do to be better, but not the best. And so I have sort of in my head called my newsletter greener for that exact reason. Like, how can you be greener?

I'm not going to do that. And so what I want to see and what I would benefit from is somebody writing from the perspective of what can you do to be better, but not the best. And so I have sort of in my head called my newsletter greener for that exact reason. Like, how can you be greener?

I'm not going to do that. And so what I want to see and what I would benefit from is somebody writing from the perspective of what can you do to be better, but not the best. And so I have sort of in my head called my newsletter greener for that exact reason. Like, how can you be greener?

And so my idea is that throughout the course of the week, I would focus on one thing that's hurting the planet, like microplastics, the meat industry, things like that. And then I would think of something that I could do consistently throughout the week as a sort of challenge to help that problem. Like this week, I'm not eating any meat. How did that feel? What was hard about that?

And so my idea is that throughout the course of the week, I would focus on one thing that's hurting the planet, like microplastics, the meat industry, things like that. And then I would think of something that I could do consistently throughout the week as a sort of challenge to help that problem. Like this week, I'm not eating any meat. How did that feel? What was hard about that?

And so my idea is that throughout the course of the week, I would focus on one thing that's hurting the planet, like microplastics, the meat industry, things like that. And then I would think of something that I could do consistently throughout the week as a sort of challenge to help that problem. Like this week, I'm not eating any meat. How did that feel? What was hard about that?

This week, I'm not using any single use plastic. What was hard about that? Did I do it? And- Then writing about that and my experience with it. And then, you know, sort of like at the top, my first section would be, why is this a problem in the first place?

This week, I'm not using any single use plastic. What was hard about that? Did I do it? And- Then writing about that and my experience with it. And then, you know, sort of like at the top, my first section would be, why is this a problem in the first place?

This week, I'm not using any single use plastic. What was hard about that? Did I do it? And- Then writing about that and my experience with it. And then, you know, sort of like at the top, my first section would be, why is this a problem in the first place?

And something that I am thinking about doing too is at sort of the end of the newsletter, I would say what the challenge that I'm setting for myself is going to be throughout the next week so that people could try it too. And I think that that would sort of to incentivize people to continue to read because they are kind of like following along. We're doing this together sort of a thing.

And something that I am thinking about doing too is at sort of the end of the newsletter, I would say what the challenge that I'm setting for myself is going to be throughout the next week so that people could try it too. And I think that that would sort of to incentivize people to continue to read because they are kind of like following along. We're doing this together sort of a thing.

And something that I am thinking about doing too is at sort of the end of the newsletter, I would say what the challenge that I'm setting for myself is going to be throughout the next week so that people could try it too. And I think that that would sort of to incentivize people to continue to read because they are kind of like following along. We're doing this together sort of a thing.

So that is my idea. What do you think?

So that is my idea. What do you think?

So that is my idea. What do you think?

Yay. Perfect. I want to hear all of it.

Yay. Perfect. I want to hear all of it.

Yay. Perfect. I want to hear all of it.

So that's the advice that I got from Jason. And oh my God, it's so painful to listen back to me explaining my idea. If it takes you five minutes to explain a newsletter concept, it probably needs some work just as a general rule. But let me just take a step back. The idea for Greener hit me two years ago on a day in June when the sky in New York was red.