Moshe Vaknin
👤 SpeakerAppearances Over Time
Podcast Appearances
The only thing we know is your device ID.
We know this user or we don't know who is the user.
It's 100% privacy protection.
It's just knowing the device ID so we can identify the source of the user.
That's it.
As long as you are within our publishers network,
And we identify your device ID, we recommend you.
We have some knowledge about it and we recommend you.
Okay.
Exactly.
Oh, big advertisers like Kindle, Amazon, et cetera.
They're paying us per install.
Every time user download an app and install and open the app,
They pay us money.
Now, they pay us the money based on KPI.
It's very clear.
Every big advertiser in mobile today, they have KPI.
They want to reach that KPI target.
So it's not enough to have an install and use an open app, but we have to reach the KPI.
So we work very close with the big advertisers, getting from them this feedback so we can optimize for them to reach that KPI.