Moshe Vaknin

Yeah, for example, these ride-sharing companies, it really varies by or based on which country.

U.S., let's say U.S.

Let's say U.S.A., they're probably willing to pay $12, $14 per every first ride.

Exactly, that's what matters.

In other words, if you download 20 times and you will not make any ride, it will be really very expensive for the advertiser.

But if you drive the number of installs that actually reach that KPI,

advertisers will like it and continue to use your inventory to expand the business.

You're absolutely right.

By the way, it happens a lot of the time that we have advertisers that give us some KPI and the KPIs cannot be achieved.

So we share with them the data very transparently, and then we come up with new numbers.

So because there is kind of a bar or benchmark in the industry, what kind of KPIs you need to achieve.

And so we share this data with the advertisers and they adjust accordingly.

We are very transparent because everything really is done automatically through our platform.

We paid 70% of our revenue to the publishers.

Exactly.

It was late 2011.

First year was, I think, $250,000, something like that.

No, just our cut.

Honestly, it's close to $80 million.

No, we've raised close to $20 million.