Mr. Beat Up

speaker

680 appearances 3 recordings 1 series first heard Jun 2026 last heard 8 Jul

Mr. Beat Up’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 2.

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Equity Mates Investing Podcast · What’s a hydration break worth & Mr Beat-Up divides Bryce and Ren · 21 Jun 2026 podcast

So all 104 matches of this World Cup are going to have a three-minute hydration break.

which Ruff Ruff will create about 800 additional ad slots.

So looking at the Mexico-South Africa game, when the first hydration break happened, it was sponsored by Powerade.

This is in a US broadcast.

Sponsored by Powerade.

And then there were four commercials, AT&T, Michelob Ultra, Lowe's, and FanDuel.

Now, estimates of what a World Cup ad costs range between 400 grand to $2 million an ad spot, obviously, depending on the match, which means a hydration break is ranging from about $2 million to $8 million worth.

Well, $1.6 to $8 million per hydration break.

104 matches, but 208 hydration breaks.

So at the upper end of that range, we're talking $1.66 billion for the US broadcaster alone.

That's what a hydration break is worth.

He's like, I love that inventory.

All right.

So that is the first point on our business of sports roundup.

We've got three to go, so let's keep moving.

The NBA, so the Knicks, they have just gone on a generational run and won the NBA finals in five, but that's not the only Knicks generational run we're seeing.

Its owner has also been on an incredible stock market run.

It's nuts, isn't it?

Now, there's obviously some business stories that are underlying some of this growth, but a large part of it is just correlated to if the teams are going well, they're making more money.

Obviously, in the NBA, you're playing a heap more games through the finals.

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