MrBeast
Appearances
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
There's a reason no one makes videos like me. Because no one wants to live the life I live or be in my head. They would be miserable. Are you happy? Um... I... I'm gonna be honest. So far, more unhappy than happy.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Of course.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, you just got to really love what you do and push through it. It's pretty brutal because then you compound that with always being sick. I just spent four days in a hospital in South Africa because I got the flu and it just takes me a lot longer to recover from certain things. Um, it's brutal.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And that's where it's like, if I didn't work so much, I would spend more time researching Crohn's because surely there's a better way to stop it than just destroying my immune system. And ideally I don't do that deep into my thirties and forties.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So I see it as a little bit of a bandaid, but, um, you know, I've met with the top Crohn's doctors in the world and so far they're like, this is just the answer. And you're just lucky you're, you know, gut isn't attacking yourself. Um,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
so but i don't know i i feel like the medicine they give people with crones is kind of silly and there's got to be a better way to treat it i mean the ultimate solution is they just cut me open and cut out a large part of my gi track and then there you go but you know
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, it's even worse when you're filming because you got this huge multimillion dollar set and 200 people waiting on you. And, you know, sometimes you don't know if you're going to have a flare, but you just got to go fuck it and just down some caffeine and crank it out.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You did?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I've been told, yeah, by a doctor I have ADHD. I mean, I'm not surprised because I just sit and obsess over things constantly. But I think I'm happy with however my brain is wired. I don't really care to change it. Like I said, I think one of my greatest superpowers is my obsession. And I think some people would view that as a weakness.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But if you just think about solving problems three times more than everyone else, you're bound to come up with different solutions.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean... It's all the typical stuff. You are obviously who you surround yourself with. Luckily, I just got around the right people in my later teenage years because I feed off the energy of the people probably around me. It's so obvious. I start to talk like them. I become interested in the things they're interested in. This is all obvious stuff. I'm sure you've heard a bajillion times. But
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I always have to be protective of the people I'm around because whatever they say is what I start thinking on, and that's what I start obsessing over. One of the best things that happened with Feastables is I just reached out to all the fastest-growing chocolate companies, all the fastest-growing snack businesses, and everything, and just became friends with a lot of the founders.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
That's what would have probably taken me eight, nine years to solve. After 18 months, I was probably one of the top 10 people in the world when it comes to running a chocolate company and understanding it deeply just because it's just cheat codes. What about detail? Sweating the small stuff?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I wrote that with some of my employees when I was probably 22. So there are some things that I read and I'm like, oh, wow, I was an idiot. But for the most part, most of it still stands the test of time. And I do think it's very helpful. You know what's funny? A lot of CEOs have actually told me that they make their employees read this.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Which is funny because I'm like, damn, I should make an updated version of it. So everyone... But yeah, the thing is, the core crux of it is extreme ownership and don't make excuses. And people always... Yeah, I mean, I'm getting a lot of deja vu from when I was writing that. It was just a different time back then, too, because I just I had no idea what I was doing when I was 21, 22.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And I just found that I was constantly telling like teaching the same or teaching people the same things over and over again. And it was always just like, take extreme ownership, take accountability. Like, sure, I guess it was out of your control, but it could have been in your control if you just thought through it more, if you just really cared. And that's what I was just trying to convey in it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I mean, it's just, I mean, does physics allow it? Then yes, it's possible. It just, do we want to put the time in? I mean, I feel like people overcomplicate a lot of things.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I think I've just, it's a good question. I've never, I don't know why, but when people tell me I can't do something, I don't know where this came from. It makes me just want to do it more, to be honest. If you tell me I shouldn't do something, that's fine. But if you tell me I can't, then I just, everything in my body just wants to go, fuck you. I obviously can.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I just I don't know if I should, but I can. And then I don't know. It's like the thing is like to go viral, you have to do something that's never been done before. I've told this story before of like, you know, if you're driving down the road and you see a cow, who cares? It's a fucking cow. But if you're driving down the road and you see a purple cow, you're, like, you've never seen that before.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's something you weren't expecting. You're going to go, holy shit. And you're going to go tell your friends about it. You're going to remember that. You'll probably even think about it randomly once every couple years. Why the fuck was there a purple cow? And it's, like, it's the same thing. Just one was a little purple. And, like, you can apply that same, like, analogy to ideas.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like, when you're scrolling through social media to find a video to watch, there's things that, you know, have been done before. You've seen... It's, you know, roughly similar to stuff before. You're just gonna scroll past it. You'll never think about it again. Just like you'll never think about a fucking cow on the side of the road.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then there are ideas that are like the purple cow idea, which is what I try to do, which are things that make you go, what the fuck? I've never seen that. Like, I have to click this or I'm not gonna be able to sleep tonight because like, why is this video? No way they did this, right? But those typically are very hard. And usually to get that purple cow effect, they've never been done before.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And if something's never been done before, there's usually a reason because it's very fucking hard. So you just kind of have to train yourself to like not resent very difficult, complex, hard, original problems and actually run towards them because those are the ones that, you know, tend to have more of the purple cow effect where people have to watch it. And viewership is very exponential.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's way easier to get 50 million views on one video than it is to get a million views on 50 videos. Right. And so and because it like kind of goes exponentially and it's like, you know, Pretty winner take all on the top videos like you just really have to lean into that purple cow effect if that makes sense Makes perfect sense
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You got to be very coachable because whatever I teach you today is going to change, you know, a year or two from now. Always learning, always improving. Coachable, um... A big thing for me is you got to see the value in working here. This isn't like a job. This is a career.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
If you don't realistically see a world where you're working for me in 10 years, then it's pretty hard for me to invest into you at the level I want. I don't like training someone for six months. They work here for a year and then I lose them. What I like is I train someone for a year and And then I get nine years of dividends on the back end where they crush at their job.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And I'm constantly paying them more because they're becoming more valuable with time. Like that is like the eighth wonder of the world is investing heavily in an employee. And then they stick around for a decade. You know what I mean? It's like there are some of my top guys that I spent three or four years in the trenches with training and working with.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You know, they're like Tyler, who writes a lot of my videos and directs them. I, you know, probably talk to him five, six hours a day every day for four hours. Yeah, around four years. And now, because I can't spend... He spends 100% of his time writing the videos, directing the videos, obsessed over that, whereas I could theoretically max spend 5% of my time.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So he's going to naturally just shit on me on it because he can spend way more time on it. And it's like... So, you know, I have full faith in him, but the dividends that I get off of him after all those years of pouring all that time and effort into him. And now he knows exactly how I think, what I value that I don't even really have to communicate with him.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Sometimes I can just show up to film and like, I just trust that it's good. You know, and I have a bunch of people across all my businesses like that, that it's like great. And if, you know, in a world where Tyler's still working here 10 years from now, I mean, the amount of value out of someone like that is unfathomable. It is quite literally the eighth wonder of the world for a business.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's like, that's what I want. But you only get those kinds of people that see the value for working for you. And so they have to deeply believe the more valuable I become to this company, the more I'll be rewarded. And they actually want to dedicate their life to the business. So that's very important. Because if I really don't get that vibe, then it's not fair to both of us.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Because I'm not going to invest in you like I should. Because I don't think you're going to be here in 10 years. And then you're going to feel that. And it creates...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
uh coachable uh sees the value um obviously obsessed i i don't i just don't like working with mediocre people i i mean i really just can't stand it it's the fastest way to make me depressed um is if i have to work with someone who's just not all in and just loves what they do um there's just a lot of you know stuff like that that i'm sure if you listen to like a steve jobs interview or something that he talks about it's just the the typical traits obsessed coachable all in sees the value and what is the single worst trait
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, it's just like... Because they're not bad enough when you fire them, but not good. The problem is, like... I mean, and you see it in full effect. Great people just love working with great people. They do. And there's something about being around great people that pulls some kind of animal out of you that just makes you want to do more and push more and believe things are impossible. And...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I don't know, when you put me around a bunch of other successful entrepreneurs, I just turn into a different human than if you put me around, I don't know, a bunch of people who are just running small businesses and don't really care and don't really have much ambition. I'm like two completely different humans. And you see that same thing in full effect.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You put a bunch of A players around more A players. They just build off of each other. But you've like put two or three C players amongst a bunch of great people and they'll start pulling them down. They'll start making them not want to work as much and make work not as fun. And so everyone knows, get rid of the C players, right? Obviously get rid of people who aren't all in, blah, blah, blah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's the ones that are like, they're not an A player, but they're not a C player. So it's kind of hard because you still feed off the energy. And if you get enough of them, it just drags the overall culture down. So those are like the worst. I mean, not everyone can be these like world ending monsters that, you know, there are a lot of mundane things like, you know what I mean?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
the book controller and accounting, I mean, probably doesn't have to be the best in the world, but you know, when it comes to like the mission critical things, like making videos and things like that, you like just the great people got to be surrounded. Like that's one of your number one jobs as leaders, just to make sure you're great people are working with other great people.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Cause that's like, that's like the number one reason why people leave jobs isn't money you know what i mean it's like number four on the list don't ask me to list them all i don't remember i just know the number one thing is do they enjoy who they're working with and people will leave their job because they hate working with people way before they'll ever leave because of money
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, my earliest years, I... I'm just stubborn, man. I just never give up. I mean, there was, there's no world where I ever would have quit. I just, I mean, if we're just jumping right into it, it's a great, no intro or anything, just boom. That's how you hold people. When I was 11, I just said, I'm going to be a YouTuber. I'm going to die trying. And I meant it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, because I just find the people that do.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, yeah. There are so many people in my business. I mean, obviously, you have to take care of them and pay them well. They're not the kind of people that will just make the standard rate. But yeah, people like Tyler, Klitzner, Russ, and... You know, people on our editing team, I mean, they're putting in most weeks, same amount of hours as me, and they're all in, see the vision.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's like, it's hard to find those kinds of people. But, you know, when you do, you got to treasure them and recognize that they're unicorns.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Probably, I think the production company were around 300, festivals around 100, and then probably another 40, 50 scattered amongst everything else.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, that's an understanding.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Of course.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, yeah. The worst part is I just have this very once in a – just very rare opportunity where I have so much attention and so many people watch my content, and I just wish I had more experience building businesses. I'm only 26, and this is my first – real business of... Every employee milestone we hit, it's my first time hitting that, right?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like, when I hit 100 employees, that was my first time getting there. And this was my first time going from 100 to 200, 200, 300. And, like, with what I know now, I could have done it so much faster, obviously. And it's just, you know, it's a little brutal because, like...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And like scaling Feastables from, you know, zero to 100 was way easier than doing my production company because I had been through the ringer before and I learned a bunch and I get better with time. And it's just honestly the most annoying part is just ignorance, right?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like because a lot of things, mistakes I make, I look back and I'm like, oh, yeah, I probably should have brought in people with more experience working at a larger company earlier here. I waited a little too long here. I probably should have. And it's just like brutal because if I had known these things, I'd be way further along. But I mean, that's just how you learn.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You just got to make 10,000 mistakes.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's just like, so that's where, I mean, my big thing recently has just been trying to find people who have successfully skilled businesses and like bring them into my organization and learn from them because I'm just so tired of like being like, fuck. I should have known better, but I didn't because I've never done this before.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so I'm trying to find a lot of great people who have been through it so they can kind of mentor me along the way so I make less mistakes, which has been really good. We brought in a new C-suite recently.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's always a hard balance because I try not to... In the past, decisions are kind of like pendulums, and I have a problem where I'll identify something and I'll overcorrect the pendulum one way, and then I'm like, oh, no, I should have just stopped in the middle. And my overcorrection in the past was like... Corporate people try to build too many systems and they kill innovation.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so I was very anti people with too much corporate experience because they're going to just destroy all the creativity. But that's why we're making so many organizational fuck-ups because we don't have anyone who's actually built the business at this size. And so the pendulum was on the right and I swung it all the way to the left of... No corporate.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And now I think we're in the healthy medium where, you know, obviously the people in our C-suite and the leaders should have lots of experience managing people at this size and scale. But it's just finding the right people who can do it and build systems in a way where it doesn't crush creativity. And they actually value the product over ease.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And there was like, even if no one still watches my videos to this day, I would still be going. And so people hate it, but I'm just the most competitive, stubborn person you'll ever meet. And I just never give up. And where did that come from? I have no idea, to be honest. Honestly, it feels like it was just in my DNA, in my bloodstream. My mom hated it. Growing up, we'd always argue.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I mean, you hit it on the head of, you know, I have four or five hundred people right now, but we've also worked with thousands of people in the past. And so I think it's just what comes with it. But at the end of the day, you know, as long as what we're doing is moral and ethical, like you said, they're going to throw arrows. But, you know, I I'm just a problem solver.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, boy.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's like whenever I see the metaphorical arrow, I just go. you know, what's the problem? And if we did something wrong, how do we fix it? Or if it's not an actual problem, it's just rumors. I mean, it is what it is. And so, yeah, I think it just comes with part of it. I mean, it sucks. And it's unfortunate. But you also think like, most people don't like their jobs, too.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so it's not like this is even specific to our industry. Like, you know, just go ask 100 random Americans of all the jobs that worked in their life, how many did they deeply enjoy? And would they have nothing negative to say? So I think it's just Part of it, you know, it's almost like a pastime for a lot of people just to like trash talk their old jobs or whatever.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. I mean, all criticism all the time does. But I mean, the thing is, independent of that kind of stuff, it's just like, I mean, for me, we are averaging like 200 million views of video.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like, you know, like, uh, most of it, unique viewers, like we're talking like two plus percent, um, sometimes 3% of humans alive watched every piece of content I put out, you know, depending on how well the channel is doing.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so like, I mean, it's like you could, I could upload a video and then with 365 days later, you could grab 33 random humans anywhere on the planet, especially cause we do doves. You know, what's even crazier is there, you know, YouTube's not in China. So that's like two to three percent of humans alive, excluding China or China's mixed in there.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But if you just take people excluding China, it'd be more like three to four percent. But you could just grab 33 random people on the planet and one of them on average would have seen that video because the views are so fucking high. So, yeah, I mean, there's a lot of criticism that's thrown at me and
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
The thing is, since our stuff's so global, sometimes transcends culture and not everyone views everything. And so everyone has different opinions and stuff like that, which is why it will drive you crazy at our scale if you try to make people happy. Because even if 99% of people are deeply happy, which is an insane hit rate.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like if you make a piece of content, 99% of people that watch it love it. That is wild, which that kind of stuff doesn't happen. But in our case, if just 1% is unhappy, that's 2 million people, which is more than anyone else even gets on views on video. So which will feel like an insurmountable amount of criticism and feedback. And it's very easy to like,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
She has this thing where once Jimmy sets his mind to something, he just never stops. It would always piss her off because when it was YouTube, she wanted me to be studying or things like that. I really don't know. It's just always been how I am. I think a lot of people have these weird tendencies and they tend to try to unlearn them. I had phases in my life where I was like, am I too extreme?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
trick your mind into thinking, damn, everyone hates me because you just, you know, focus on the 1% instead of the 99. So I just came to the point where, you know, I just have to have my own internal guidelines of like, do I think what I'm doing is good? Do what I think, you know, is moral, ethical? Do I believe in what I'm doing? If so, fuck it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like I'm never going to be able to make everyone happy. So I, and if you just, you let the whims of the internet kind of decide what is okay and what's acceptable and when you're being bad or good, then you don't have a spine, you don't have a backbone, you stand for nothing and it will just destroy you mentally.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so, I mean, I don't know what age I was when I kind of got in that mindset, but I just was like, I'm going to decide and I'm not going to let the internet decide, you know, what is okay and what's not. And then ever since I got to that point, you know, people criticize me for something and I'm like, I don't agree. Then I have like, it's easy for me to just go, oh, well, I don't agree.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Not going to make everyone happy. I believe what I'm doing is right. And just move on.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, it's not.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I've probably read comments or tweets or... I've probably in my lifetime read over 5,000 messages or comments or something telling me to kill myself. I mean, you know what I mean? You know, just like, and what would possess someone to tell you to like leave a comment where it's like fucking kill yourself. You know what I mean?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So agreed, like you're, we were not meant to receive this kind of feedback from basically anyone anywhere in the world. You know what I mean? Just all, you know, consistently day in and day out for my, in my case now over a decade.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, yeah, of course. I mean, it does all the time. Or it used to all the time.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, back in the day, I wasn't as confident in my ability to be successful. And when you're probably 20 and you're hiring all these people, I have high risk tolerance, but I'm reinvesting every dollar I make. I'm hiring my friends from school. I've hired my mom. These people I really care about are depending on me. And then I upload a video and it does bad, and then people...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You know, I pour all my time and effort into it, but, you know, maybe it doesn't come across as well. Like, you know, some people might have interpreted as lazy and you read a comment being like, wow, what a fucking lazy. Like, I thought you made great videos or this this video sucked. And you read that and the video is underperforming and you're like, fuck, maybe I am being too reckless and.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, there's definitely times where I would cry just because I would just be like, fuck, am I not doing this right? Or they don't understand I put a lot of time into this or whatever. Sometimes you're like, fuck, does the algorithm hate me? Am I being suppressed or whatever back in the day?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
yeah probably there was like a a month probably last year where i i felt a little bit of that just because um you know just sometimes occasionally the rumor and drama mill gets spun up but you just gotta snap out of it and like i said just go do i believe in what i'm doing do i it's like it's hard because you know anytime i do anything good it's you know people are always like uh
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
People are very intimidated by me because I just am so obsessed with work and I'm so all in. Is this unhealthy? Should I try to be more like a normal human? Especially when I was a teenager. It's a lot easier... It's funny when when you're making lots of money, it's like admirable. It's respectable. It's like, look, those are traits we want.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
They try to we're like conditioned in America now when someone does something good, there's always some ulterior motive. And I've I've always been straightforward and just said a world where I help people is just better than a world where I don't like I don't try to come up with this crazy like story of of how, you know, someone helped me when I was younger.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And now I just want to give back and cry. I'm just like, yeah, I can make viral videos. And I think a world where I do viral videos that help people are better when I don't. you know, I just kind of, that's my answer. Um, but it always does suck when people try to just like, I don't know. It's funny. The more good you do, the more people think you're secretly evil.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's like, why can't I just help people? Cause it's fun, you know? So occasionally those will get to me and I'll just be like, guys, you don't even know me. Like, and like, you would think sometimes you'd read, like when I build wells in Africa or help blind people see or things like that, you would, you would read some of these things online. You would,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
think i'm hitler i mean it's crazy like how people portray it and i just i don't know i wish people just understand like in my opinion a world where i help people is just more fun than a world where i don't and it's really not that deep the people around you how does it impact them Oh, how does the drama and that kind of stuff impact them?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
To be honest, in my case, I don't think it hits them that hard because most things usually fall on me and people want to go after me because I'm the guy that does good, the quote unquote philanthropist. So usually I'm like the one that gets thrown under the bus quite a bit.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I mean, the ironic part is the more I help people, the more shit I get, to be honest. It's so funny because the same day I'll drop a video where I'll help a thousand blind people see, some other YouTuber will drop a video where they just bought a new mansion, and it's like, Everyone's like, yes, you know, get that mansion. Good job.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then they'll be like, fuck you for curing blind people, Jimmy. Fuck you. You're using them. And I'm like, no, I just want to inspire people to do good. I mean, I can buy a mansion if you really want me to. So it is funny. If you're trying... This is a weird sentence, but if you're trying to be liked, I actually don't recommend you help people.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I actually think helping people will make the internet like you less than if you just buy nice cars and do the typical influencer path. We're just so conditioned in America to see it as a shield and no one actually does good because they just... find it fun, apparently. But, I mean, I don't care. Like I said, it's just more fun than if I didn't.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So, I mean, people can shit on me for helping people. It doesn't bother me anymore. But I wouldn't recommend you get into it if you want to be liked. Because I think it's negatively correlated now.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But when you're not successful, you know, you're a lunatic when you have all these traits. And so back then, I'd occasionally be like, man, like, should I try to be more normal? But I just could never do it anytime I tried to. I mean, I've mentioned this before, but one of the like.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It is so fascinating. It is... I swear to God, man. Like... It's... There are... I could just, I don't know, do these like $1 versus videos where I compare like a $1 boat to a billion dollar boat and all these other things and not help people. And I would just get way less shit. It's so funny because no one bats an eye when I post that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But when I give hundreds of thousands of people in Africa clean drinking water, it's like all hell breaks loose. And I'm like, guys, I'm just. trying to bring attention to a cause I don't really. But the thing is, I'm just going to keep doing it. And I mean, I think in my case, most people have realized I'm not going to stop. So they're just kind of over, you know, getting mad at me.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And they're just like, all right, Jimmy's just being Jimmy.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's like I said, you have to know where your line is. And as long as you're on the right side of your line, then it is what it is. People on Twitter can say whatever they want. And I think that's the only way to really survive at this scale without going crazy, is you have to determine where the line is, not let the internet.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, yes. Let me drink some water because of my flu. Well, the I don't know about the last seven days, but in general, we so we're filming a video where we're doing the I'm visiting the five most deadliest places on Earth. So one of the places was a safari in South Africa. So I flew to South Africa to spend time in a cage surrounded by lions. Sick content.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It was really good, which that was a bitch to get to. And then I got the flu and so spent a couple of days in the hospital there.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
um and then we were going to go to snake island to spend time there then the world's deadliest road and then we have a couple other places but that got postponed so instead got out of the hospital went to florida filmed with aaron judge then i went to or no went to north carolina we have this guy where i built a gym and i told him if he loses 100 pounds before he leaves the gym it has a big red circle around it i'll give him a
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Then worked on the coming up videos. It's a lot. And then flew to Florida, filmed with Aaron Judge. Flew here, just landed. Filmed with the reunion that you were at with the contestants for Beast Games. We're doing this podcast. What time is it? Like 1 a.m.?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
things that like I have a memory of that like really is burning my brain is like people one time like a high schooler told me when I was in middle school like all you do is talk about YouTube like do you like know how to do anything else like you're just like a freak and I tried to like watch South Park you know because that's what a lot of people in my school watch to fit in and I just couldn't I was like this is such a waste of time I don't like I could be working right now and I tried to do all these things to like fit in and I eventually just like stopped talking because I just didn't relate to anyone and um
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, 1 a.m. The latest podcast he's ever done.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
lightweight I always do my podcast at 1am my last podcast before this was like 4am like a couple weeks ago and then we're flying to San Fran to film with Steph then we're Steph Curry yeah Steph Curry then I think I'm going to Snake Island then the deadliest road and then I won't I'll basically I don't think I'll be home for another 16 days so I'm just traveling around filming for the next 16 days and then yeah I guess then I'll get home and then they'll make me
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Fill my home.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's been brutal. It's gone to shit the last couple of months. It's really killing me, to be honest. It was, like, so much easier when you're... Bro, if you don't travel constantly, life is so easy when you just wake up in your own bed and, like...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Waking up in your own bed and working 15 hours in your office or whatever, so easy compared to all this fucking bullshit where I'm like, I don't know the time zone I'm in. I don't know what place I'm in. I don't know where I'm going in two days. Some days I'm going to bed at 10 a.m. Other days I'm going to bed at 5 p.m. It's a mess.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I used to put up with it and figure out how to do the training, but it's just... I don't know. I need to... Truthfully, whatever's a priority, you'll get done. I just need to make it a priority again. I really do miss it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's just this... The hard part is putting Beast Games in the mix, because I was already basically working whatever, every hour my eyes were awake, but then Beast Games is such a monster of a project, and I have to maintain the same
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
youtube upload schedule and then i do a lot on festivals now and then i have a couple other businesses so i i just honestly something had to give and sadly it was working out but it's fucking stupid so i need to like reprioritize my life where i can get i mean it just only needs to be 45 minutes five days a week it doesn't doesn't need to be hard but the bigger problem is i'm just not sleeping like i used to because we got so much going on and so when i hit it hard in the gym and then i don't get enough sleep then that causes pretty extreme fatigue the next day so it's like i gotta fix the sleep first before that but
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, it's got a lot going on, to be honest. I'm dying.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Right now, honestly, fine. I'm jacked up on all that caffeine. But I mean, just in this feast, you know, the flu is not helping. It's it's making everything like 30 percent harder. So, you know, it's like life's like a roller coaster.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
There are going to be moments where like right now I'm going to answer this negatively, but I don't want someone to think that's indicative of like, oh, every and every time you ask me this, it's going to be up. But because of the flu and the lack of sleep, I mean, I'm struggling at the moment. Just a lot of grinding.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
a little happy because we just dropped the ending of beast game so it's like a little bit of emotional high but after this I'm probably gonna go crash be tired as fuck in the morning tomorrow which I hate but yeah I would say I'm on like the lower end I could use a couple good days to bring the energy back up
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I don't. Well, the thing is, here's the problem. Like it's if my mental health was a priority, I wouldn't be as successful as I am. I mean, and that's just like a sad fact. Like I obviously never would have buried myself alive for seven days, seven days of solitary, seven days on a deserted island, seven days. blah, blah, blah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Um, it's like, you know, being consistently uncomfortable and like being able to consistently suffer over long periods. It's like arguably one of the deepest modes. Like there's a reason no one makes videos like me, like not even close because no one wants to live the life I live. I mean, there, there are months where I'm, you know, I'm
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I think there was one year where I was flying like 200 days, like I was on a plane. I mean, it was a fuck fest, but, you know, to get these videos done and do everything.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's like, you know, when I wake up tomorrow and I'm going to be pretty fucking tired and feel like shit, I'm going to go... You know, something I always tell myself is how you feel right now is why no one else does what you want to do or does what you do. And if you push through this, that's just even, you know, more of a reason why no one will ever be who you are.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Um, people used to call me mute. Like one of my teachers literally asked like, if I was mute, like, cause that's how little I spoke because no one in the school I went to was entrepreneurial or wanted to build businesses. And I just didn't want to do anything else. And, um, yeah, eventually I started to succeed, found other lunatics and now life's great.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so it's like, I think being able to... push through unhappiness and do things you don't want to do consistently year after year over the course of a decade is like the ultimate advantage. Like, I mean, I think we'll hit a billion subscribers and I don't think anyone will be anywhere near close because like once you make a couple million dollars, why would you live the life I live? Like why?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Why would you not take weekends off? Why would you not just film locally even if it means less views so you can be on the right time schedule? Why would you not, you know, prioritize your sanity and that kind of stuff? It makes no sense, but that's why no one else does it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I think those have gotten a little better. Mental breakdown sounds extreme. It's more, I'm like, fuck, why am I doing this? This is so fucking hard. Because it's just a lot, man. You're just going constantly. It's like, because what's funny is, I think I said that years ago, but that was back when all I was really was doing YouTube.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Now I run this chocolate company, and we have the show, and we have a couple other stuff, so... I think the hardest part really is gear shifting. And so I try to bucket these things correct. If I'm on set and I have a 15-hour film day, ideally the things I'm doing in between filming are related to main channel because I'm in the frame of mind of that. And that's one thing that's really helped me
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
not feel like my head's gonna explode. Like if I'm in Chicago at the Feastables office and we're going through Feastables marketing, and then you come in and you go, what do you think about this bit for this coming up main channel video? Then I have to like shift my frame of mind. And then like that constant gear shifting It'll make my fucking head hurt if I'm bouncing around too much.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's also just very not core to who I am. I love obsessing over certain things. And I find obsessing over things within a business isn't like switching back and forth between marketing and product. In the same business, it's pretty easy. There's a long way of saying one thing that's helped with that is just really...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
organizing my schedule in a way where it allows my natural state of mind to like obsess over a certain business, finish that, then move on to the next one. Whereas before it used to be like 30 gear switches a day. And that's just miserable. It's just not even fun, to be honest.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
yeah so two questions there do you think the average person would like to be in your head and secondly are you happy uh well no the average person does not want to live the life i live or be in my head they would be miserable because you're just working all the time and they they would probably just ask themselves why am i working all the time why don't i why don't i do literally anything else i mean because they're i mean obviously i'm not a robot there are times where i'm like fuck i really want to play this strategy board game i want to do this thing and i'm
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But, you know, I like to tell this story when I'm on podcasts, because if you have a younger viewer who's in that same spot, you're not the problem. It's your environment and you just gotta put yourself in a better environment.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I look at the schedule and I'm like, oh, maybe I could do that in four days. And the hard thing is you really have to be delicate with the framing of your mind because it's very easy in moments like that to go, fuck, I'm like a zoo animal. I don't have free will. I'm like a little robot to my businesses. And so you have to be very careful.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And sometimes those emotions take over, especially because I'm a very defiant kind of guy. And I'm like, but I really want to do this thing. But I can't because I got to go film this video and I got to do this and I got to speak at this conference and I got to do this networking thing and blah, blah, blah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so, yeah, I think most people, when that feeling comes up of like, am I just a fucking animal? Like, do I have any free will? They would probably get very depressed. But I've been able to like work through those and just I always try to – Your brain, you just got to control your thoughts and be like, well, this is the life I chose. You want success. You want to change the world.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You want to do this and this. This is the price you have to pay. You should actually see this as a good thing because this is why, which is why I'm very diligent about how I frame things in my mind. This is why no one else will do what you will do. And this is a good thing. This is what you are feeling right now is your moat. You're lucky it's hard. Push through it and you'll be happy you did.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so that's kind of how I try to view it. But no, I don't think most people would be happy living my life. They would be like, oh, let's just grab a couple million dollars and be happy. Are you happy? It depends what day you ask me. Right now, I'm having a good time. Other, you know, when I had the flu in Africa, sitting in a cage of lions, fuck no.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
This year, probably, so far, more unhappy than happy. And it's just, there are just things you got to do that just aren't fun. You know, but I think... I really deeply enjoy working on Feastables, and I'm trying to spend more of my time building it. The problem is it's just opportunity cost because I'm the only one who can be in front of the camera and film.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And that's what's brutal, especially with Beast Games, is I'm just filming so much. It added so much shit to my yearly filming, like doing this giant show. on top of already having the largest YouTube channel in the world. And I was already filming some months, 25 days a month. So I'm just like, that's just the rough part is because it's like, it just all rests on my shoulders.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. No, I don't. I didn't get it from them. What influence did they both have on you? Well, I don't really talk about my dad much. That's a long story. Don't need to get into it. But my mum, honestly... It was, it wasn't, it's great now. Me and my mom have a phenomenal relationship, but on the come up, it was, it was pretty rough because in 2008, they were over leveraged.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And if I don't film, there is no content. Like the channel just literally ceases. Like if I stopped filming. And so, you know, I have found more and more that I'm finding more joy in entrepreneurial things and building businesses. And I do think I'd be happier if I could spend more time doing that. But it's just like weird because I could literally hire anyone in the world to do that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Whereas I can't hire anyone to replace me on camera.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, of course. All the time.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. I feel like that's what half this podcast has been about, about how I don't want to do things, but I push through and do it. I think they're just reasonable humans. A lot of them are chasing a goal of like, oh, I just want this money so I can take care of these things. It could be noble things like retire my mom or just not have to worry about money.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then they go, well, why would I suffer now? I'm good.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, man, probably countless times. I mean, when I was in solitary confinement for seven days, I mean, that was fucking miserable. I mean, I did quit a video. I've quit a lot of videos.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, I guess I never truly would have quit. I mean, my biggest thing would be I just would have quit for like a week and been like, Fuck, let me sleep nine hours a night and, like... But, like, I spent... We did a video where we spent seven days on a desert island. First time we filmed it, on day two, I woke up on the beach, and I had literally... I didn't know sand fleas were a thing.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I had, like...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
700 bug bites up and down my legs all over my body I was sunburned I was like a little bit of me was like damn am I gonna die like this is crazy how much like bug bites are everywhere and my skin was so red and I was like couldn't see straight and so I ended up quitting on day two um which is brutal because you spend all this time and money and you have the crew out there and you flew out there and
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
you know, it's, it's opportunity costs. It's like, that's a seven day window. We could have got a video and uploaded it. And now we don't like it's, you know, canceling a video like that is literally the worst thing that could happen from an opportunity cost perspective. And that was like, you know, and you have moments like those and it's like, fuck, like this isn't even fun. Fuck this shit.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You know, but,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, you're running on a treadmill cranked up to the max, especially if you want to be a top tier creator like me. And it's just like, who can stay on the treadmill the longest? Because it never slows down. If anything, you're making it faster. But no, I mean, I don't think there's ever unironically a time where I actually would have quit. It just breaks probably would have been nice. Yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, yeah, of course. I don't have any intention of ever stopping.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, it was on Christmas Day.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Because her family was in town, so I proposed. Okay.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
She's literally... You could probably count on your hands the amount of people on the planet that actually would make a good partner for me, and she's just one of them. She really understands that work is what... you know, is what I live for, what keeps me going. And she supports me and she understands how important it is.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's, the big thing is hanging out with Tia, my fiance is, is so frictionless. We play the same video games. We watch the same shows. We're very interested in the same things. She loves learning like I do. So, you know, it's exciting to see what, you know, lecture she listened to online that day or like whatever weird book she's reading. And she just like,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Everything about being around her is very frictionless, which is great because like, obviously I don't have much time at the house. And so like the last thing that I need is to come home from work and there be friction. And so we don't, we don't fight. It's I, you know, I, sometimes I'm like, wow, this is like my best friend and she's hot. This is great. You know?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So we literally went bankrupt. And so they, you know, had properties that they used to get other properties. And then when everything collapsed, they lost basically everything. And so my mom was working two jobs and, you know, barely getting by. And so we... I didn't see her that much because when I was coming home from school, she was doing her second job.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Um, and so it's like, it, it feels weird sometimes.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And that, but the beauty is she gears her schedule around mine. So like she'll work when I'm working and then she'll just travel with me. And so honestly, a lot of it is on planes. A lot of it's in car rides or... you know, an hour before bed or in the morning, that kind of stuff. But it's like, because there are pockets of breaks on set and things like that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So it's just, you know, having, it's really hard to find someone who is intelligent, actually has their own hobbies, things going for them, independent, that's also intelligent.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I mean, I'm only 26 and we have the largest YouTube channel in the world. And Beast Games is going to shatter some pretty crazy records. And we do nine figures of festivals. But a lot of that stems from being a very confused child that's not fitting in, that feels like a... Plus, I really wanted to take care of my mom, because when I was 11, we literally went bankrupt and lost everything.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
willing to mold their life around mine and not see it as a demeaning thing because like yeah if she was just like well i have this thing going on and i have to prioritize my life i would never see her but because she's willing to you know mold her life around mine uh in my work schedule that that you know is that's everything um and it's rare that someone's willing to do that while you know being as in my opinion at least from what i've seen as intelligent and independent as she is
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, yeah. And that's the thing. My lifestyle right now would not work for kids. So I want kids, but I want to wait as long as possible because if I'm going to have kids, I got to be a great dad. I really, really enjoy mentoring people. I love mentoring younger entrepreneurs. And like, I've told this, I think I told this story on Joe Rogan.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I helped one of my friends go from like 40K a month in revenue to 400K on YouTube. And I do kind of stuff like that all the time. I just like, one of my other friends has a snack CPG brand and I helped him grow it to eight figures in revenue just for fun. I would just call him a couple of times a month. And it's like, there's something so satisfying about helping other people succeed.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so I would love to have a couple of kids and just like really mentor them into like
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I mean, we do nine figures in Feastables. I mean, we can say that, yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Overall, I mean, you could do something like that, yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So it was a lot because she was a single mom raising us. She's working all the time. My... I don't talk about a lot of this. I have Crohn's disease, so I was very sick growing up. My brother also had issues as well. And so we're not the healthiest kids in our teenage year. She's just trying to get by and take care of us. And then...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
On paper, yeah. But I mean, in my actual bank account, I have less than a million dollars.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
A little bit, but I also have some assistance and things like that. So it's like I try to just pay myself what I spend personally a month just to stay even.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Money is fuel to grow a business. And then you make money from the business and then... To keep growing. Yeah. And then you find a business that you enjoy that is better for Mother Nature or Earth or people. And there you go. You have a fulfilled life. That's my theory. I just don't... When I'm 70, I don't want to look back and have regrets, you know?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Such a cliche question that I'm asked a lot. Enough like building the business? Never. I mean, I just want to keep like building a business is like a video game. It's just fun. You know, like with Feastables right now, you know, we're the largest ethically sourced chocolate company in America.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And like, it's just fun to like look at something that's been done the same way for 100 years and go, how do we just flip this on its head and fuck up this industry? And How can we pay our farmers a living income, not use child labor, et cetera, et cetera. And so it's like, I think if I was just doing mundane things like everyone else, I probably would be bored as fuck.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
no I mean I do wonder you know sometimes should we be doing more but I've really found a good groove with Feastables I'm very I keep looking over there because there's Feastables sitting over there I do feel like I've hit a good groove with that and the ethical sourcing on it and the
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, I mean, yeah, obviously I get a bajillion opportunities, but just, you know, right now this, like I think I said earlier, this is one of the few things in life that I've, it's scratched the same itch as YouTube where building Feastables is equally as fun as making videos for me. It is so delicious.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, big chocolate in America. Well, the big thing is when I got into chocolate, I didn't know any of these things. We used to source our cocoa from Peru, cacao, which ethical sourcing is not really an issue there. But the problem is majority of the world's cocoa comes from West Africa. And so as we got bigger... You know, everyone's like, hey, you need to switch your supply chain to West Africa.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I'm like, cool. And so then I started studying and reading up about it. And I noticed that 46% of labor in West Africa on cocoa farms is child labor. And I was like, that's not... That can't be accurate. And then I started digging deeper and deeper. And I was like, holy shit. It's just... almost half of labor is child labor.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so I started talking to all the big chocolate companies or not all of them, but as many as I could get ahold of. And I was like, so what do you guys do about this whole child labor thing? And they, they're constantly just telling me like, it just is what it is. That's how chocolate always has been. I was like, Whoa, you guys make like a billion dollars a year in profit. You don't,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
she comes home and she just has this brat that's being annoying and like, I want to be a YouTuber. And she's just begging me. Sometimes she would literally cry and beg me to do homework. And I mean, I was, I was, I was like, I didn't, I didn't mean it in a mean way, but I mean, I, even one time I literally told her, if you want my, my homework done so bad, why don't you just do it?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You don't see an issue with that being on the back of little kids? And they're like, no. And then I have this crazy clip on it. I have a documentary guy. I think you saw him, Jeff. He follows me around. Crazy clip where I'm meeting with like a big – I got to be as big as possible because they're going to murder me. But like a big supplier. We'll just leave it big like that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And I asked them, I was like, so do you have any way I can pay extra to not use child labor or anything like that or any options? And they were just like, no. And I was and I my literal documentary guys is like filming and I'm in like this big boardroom and I look at the camera. I'm like, holy shit. They just said that on camera. And and so I did all this research and it was just like, yeah, no.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And especially in America, like there there's some European chocolate brands that, you know, try. But in America, like really no one really cared. I mean, there's plenty of options and plenty of time to fix it, plenty of money to fix it. So that just kind of honestly pissed me off. And like that. So then I just was like, how do we solve this? And
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So then it sent me down the rabbit hole that everything points back to, like, you know, to the reason chocolate in America is so cheap is because they just don't, you know, not the reason, but one of the reasons they just pay the farmers so little. Like, farmers make less than a dollar a day.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, it's 1.5 million. You're joking. Yeah, it's over a million. It's crazy. So what we need to do is we need to, in my head, get to a billion dollars a year in revenue as fast as possible while being ethically sourced and being profitable. A big part of it is we have to be profitable while doing it because then I can point and go, look, we achieve scale ethically and we're making money.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's not that you can't do it. You just don't want to. And maybe... Maybe we give them the benefit of the doubt. Maybe they just truly don't know how to do it at scale and maybe it'll open their eyes and they'll be like, oh, I guess it is possible and they'll start to change their ways. More than likely, they won't.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But over time, I hope we can just shine a light on it using my platform and just show the model works and then... I don't know. Something I would love to do in the long run is like, you know, how there's like the fair trade logo. Maybe I make my own version of it and I help other chocolate companies source their cacao ethically and or something.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And, you know, and I just educate people on like if it doesn't have the symbol, it's probably using child labor and something. I there's some way where I could play my cards over the next 10 years where we get over a million kids out of child labor on cocoa farms. And so I just got to connect the dots and figure out the correct way to do it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I've been on these farms. I don't want to get rich on the back of little kids. I feel like it's kind of obvious. Maybe to other people in chocolate they don't care, but the first thing when I heard about it, I was like, why? Why is this a thing?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You know, like that's, that's what I told my mom. Yeah. What am I doing? I don't know. I was just like, I don't care. I just want to be successful. I want to build businesses. So it was like, bless her heart. Luckily, it worked out. So now I spoil her. She's great. She has her second home. Anything she could ever want, she has.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Hell no. I ain't selling that shit. You're never selling it? No, because the first thing they would do to up the margins is they'd just drop the ethical sourcing.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, yeah, I've been offered a billion dollars here or crazy amounts of money there. But I mean, it's you know, what's funny is Zach got that famous billion dollar offer for Facebook. And he said, what was it? He was like, why would I sell the social media platform? I would just take the money and start a new one. And I kind of like the one I have. So why don't I just keep it?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And I every time I get which I haven't in a while. But, you know, back in the day, I used to like jokingly poke around just to see what people would offer me. And I would get those offers and then I would always just be like, yeah. I mean, I would just do the same thing I'm doing now. So I might as well just keep doing what I'm doing now. You know, the money wouldn't really change anything.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I'm thinking of updating. Yeah, I mean, if you hand them to me, like, hand me a couple bars. There's a lot of stuff that... The problem is, like, if you look at this and this, you know, from a distance, you can't tell really the difference between the flavors. Like, this is dark sea salt. This is just dark chocolate.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So I'm about to update the wrappers where we're going to put, like, colored tips here so you can tell the flavors from far away. I think that's very important. Another thing, too, that I... There's just a... You made a mistake. You put these in front of me.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
The other thing, I've been experimenting, and the newer renders are looking good with putting, like, right here, every bite helps get kids out of child labor, putting that on the front. And then we're messing around with different machinery. I feel like the images of the chocolate on the front could be a little higher quality. The back is pretty ass.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I want to put some more messaging on the back of it. There's a lot that needs to be, like the white tips here, it just makes it so obvious from far away what this flavor is, whereas all these blend in, and so, yeah, brutal, gotta fix it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You're going to fail a ton. I mean, when I first started Chocolate, I mean, it was hilarious how bad I fucked up. Our original...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
bars were like very thin there's a reason why like chocolate bars have these like break points here where they like break easily i didn't know that um and so mine was just one solid sheet of chocolate but that's almost like a piece of glass whereas if you drop it it just shatters into like a bunch of little pieces And I also didn't know that there's a thing called a package engineer.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so the first thing I did was start paying my mom, take care of her once I started making money because she gave everything to get me where I am. And I wouldn't be where I am now, but it was like me and her spoke different languages when I was younger. You know, she she didn't want me to end up like them, you know, and, you know, get screwed and not have much money.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And can you hand me a box of Feastables? My original chocolate box, when you pop these open and put it on a shelf, this obviously, the problem's fixed. But if this was sitting on a shelf, when you grab this one, these would all slide forward and then they would fall out of the box. Or the box would fall off the shelf because of the weight, because there wasn't right balance at the bottom.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And the lips here, this didn't used to be a thing. So these were open and there's just the bottom lip here. And so they would fall out like that. And then the bars, because we didn't have the natural break points, would shatter like glass.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Well, me, and the thing is, this is an old team in pieceables. I would tell them, like, there's too many broken bars. When I go into Walmart, I'm seeing too many that are broken. They told me, like, ah, you're worrying about this too much. It's not that big of an issue. It happens to everyone. And I got to the point where it was just...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
fucking pissing me off because I hated, like, grabbing a bar off the ground or seeing on the shelf all these, like, shattered chocolate bars that I put, like, I paid people to put GoPros in, like, a bag of Lays chips pointed at, because I couldn't get, I tried to get Walmarts to give me the security camera footage and they wouldn't.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So I put hidden GoPros in a bunch of random Walmarts just to point it at the Feastville bars just to see why are they fucking breaking so much. There's so many shots of, like, you know, like a mom grabbing a bar and then she'd be looking at it literally like this and then you'd just see the box just go, And it would just fall off the shelf.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then they'd just put it up and some of the bars would be broken. And it would just happen over and over and over again because we didn't engineer the boxes correctly. They didn't do anything wrong.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
The amount of people who tried to tell me that was illegal, I was like, bro, I don't fucking care. I just need to know why my bars are breaking. Like, I'll delete the footage. Oh, and so I that and, you know, I did a bunch of just data. And I actually so there's a company called Acosta where you can pay people to go into Walmart.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So then I I started paying wherever every week I would send someone into every single Walmart in America to buy all the broken bars, fix up the boxes. It's pretty expensive. I think, you know, it's like one hundred thousand dollars just to send someone into every single Walmart to clean them up. Twenty eight dollars a pop times five thousand. Walmarts.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And yeah, so I was sending people into Walmart to clean up the broken bars. But I was paying so much money. It was $100,000 a week just to send people in. And then I was buying all these broken bars because I just really didn't want people to go into a Walmart and to buy a broken Feastival bar. That is literally the worst consumer experience you can have.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And yeah, and then I learned what a package engineer is. And I was like, holy shit, this is your full-time job to make it where my boxes don't fucking fall over? Where have you been?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I probably spent thousands of hours obsessing over this product. I mean, I know it doesn't feel like it because it's just chocolate. But yeah, I mean, it's a problem. From the ethical sourcing to every little thing about it. Like, I don't do anything half-assed. And then you drive to a ton of Walmarts, don't you? Oh, all the time. That's what I do every day. Oh, fuck. We should go hit a Walmart.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And like the path I was going down was just basically like, oh, I'm going to be a homeless drug addict. And like her brain couldn't compute the world I saw in my brain, couldn't compute the world she saw. And it was constant friction.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
We didn't even go. Ah, he's got a plane he's got to catch. Yeah, it's my favorite thing to do is like sometimes I'll spend all night in a Walmart just scanning products and looking at the daily velocities and sales. It's like I had a layover in D.C. I live in North Carolina. Then I was like, wait a minute. I could just rent a car and hit like 30 Walmarts on the way home and just drive home.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so then I drove home from DC to North Carolina and visited every Walmart on the East Coast in like the middle of America, just to like go look at the chocolate aisle and see all the statistics and things like that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Fuck, I wish we could go visit a Walmart. You know how fun that would be? It's like, I would love to educate you on the chocolate aisle.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Usually what I do is I just bang on the door and they let me in.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
100 million followers on TikTok.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, well, and I go in the back when I'm there if it's not on the shelf and I'll go scan it in and help the employees. And is that the difference? Well, you just got to know everything going on. I mean, it's just first principles. I hate when someone in my business tells me something that I don't agree with, but I'm too ignorant to be able to challenge them.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Because then it's like, well, who am I to, you know, I guess I got to just take them on the word. But most people tend to pick the easiest route or conform to the status quo. And if I want to lead real innovation and change the industry, then I got to know every little facet of everything. And so, I mean, at the end of the day, you know, the shelf is where people buy it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So I got to intricately know everything going on at the touch point of the consumer and how it gets there, how it's being stored at the distribution centers and then the retailer and then on the shelf and what does it look like? What's the experience and everything? Because all these little things add up.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Well, that's the thing. I used to think, which I've said a couple times, it was just content, but I've realized it's just everything I do. I just want to be the best at it. It's weird, man, because you just look at this chocolate bar, and you'd be like, who the fuck cares? But that's the thing. I've really enjoyed the last two years is I've gone as in-depth on this as I have YouTube.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it's been every bit as fun. I mean, it's very, very fucking difficult and hard, especially the ethical sourcing. And like I recently spent a week in West Africa and I went from the bean all the way to the bar and like you worked on the farm and followed the entire QC supply chain and everything. And it's not, it's like, it's equally as hard as my YouTube channel, but it's also equally as fun.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Me and my brother. We were just there. I was just making videos.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And that was just, that was a big eye-opener for me because I never thought I would enjoy something as much as my YouTube channel, and that's what I was saying earlier. I've come to realize I deeply enjoy building businesses and solving hard, complex problems, even though I know this is just chocolate, but I get the complex thing from the ethical sourcing side just on a daily basis.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like, that's fun.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's what allows us to do everything. Like most people buying this aren't buying it because of Beast Games.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
They haven't gone down yet. They haven't gone up every year for 14 years.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No. I mean, because it's like we... I don't know. I just upload a video and then the next day I look at the retention and the CTR. And if we fucked up, I just, you know, well, what we do is we call them after action reports. I get all the smartest people in my company. Like, well, like we actually just did one. I wish I had it on me.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But like, well, we I have I pay this guy to just do a very in-depth breakdown of like, here's the retention chart. Here's every time someone clicked away. Here's where it was the flattest. Here's where it's the worst.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
you know, we'll take like, so if I upload a video that's 20 minutes, we'll take our last 10, 20 minute videos and we'll go, you know, uh, the median retention on the last 10, 20 minute videos was 10 minutes and six or 55 seconds is the median. So if the retention on this new video is 11 minutes or above, we did a good job. If it's below that, then we did below average and blah, blah, blah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
11.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. So I'm 26 now. I can't really remember life before YouTube. My earliest memories are basically when I started making videos.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And, and he just does like a giant like presentation. And so usually I have two weeks after we upload, we'll, we'll look at that with all my top people. And then we'll just be like, what'd we fuck up? What'd we do? Well, cool.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
All the time, you know, but a lot of that stems from insecurity. I mean, because the thing is, of course, we had a video recently, every minute someone is eliminated and didn't perform the best. Our intro was a little repetitive. It was a little dark. We brought back losers from Beast Games to compete in a main channel video, but the problem is some people thought it was Beast Games.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
They're like, oh, I've already seen this. There's just a lot of rookie mistakes there, and it's very easy for me to...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
you know get insecure and and like be like fuck this is why i need to be in the weeds but at the end of the day it's like it's not like when i was calling all the shots i was perfect either so as long as it's like as long as when people make mistakes they learn from them i have a saying like that i tell people all the time like like whenever our new creatives fuck up i'll look at tyler i would go tyler's literally cost me tens of millions of dollars in bad decisions like this isn't going to be the first time you fuck us out of a million dollars as long as you learn from it it's fine
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so as long as like, that's where these after action reports are important because as long as we, when we mess up, we articulate why and it doesn't happen again, then it's just part of it. But yeah, I mean, if the same thing was happening over and over and over again, then I'd be like, fuck, I need to get step in. But my guys are just good. Like they don't make the same mistake twice.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
very much and that's the thing like that every minute video like it flopped you know and that was your your highest chance of flopping is when you do something new like really really new uh one of our bigger flops before that too is we did this video where it was like 10 minutes this room will explode we built this giant tower had a guy start at the top he had to make it it was a real-time shoot down press a button yeah it was just didn't perform that well people didn't really like it um it was kind of complicated blah blah and it's like you have to be careful because you know um
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I want a culture where people feel comfortable experimenting and trying and feel fine failing. And so when that video failed or when every minute someone's eliminated, I don't go and yell at people or call them idiots or anything like that. I just am like, what did we do wrong? All right, here's all the facts. Just make sure it doesn't happen again.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Not going to be the first time you cost me a bunch of money. It's all good. I see this as investing in you guys, and let's just learn from it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I'm okay with my people failing. I'm okay with the video being 10 out of 10. As long as we actually took an honest, good try at it, You know, and as long as we failed because we made the wrong shot call, not because we were lazy, not because we didn't put the effort in, et cetera. As long as it's just like we made an educated decision to test something or try something and it just didn't work.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I'm cool with that. We can do that all day. And like they know that. And I don't yell at people, you know, or get mad at them when they accidentally mess up like that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Don't worry about it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, exactly. They didn't have the best relationship. I mean, that's a topic for another day. Honestly, kind of a sour way to start it off. But yeah, my mom is great. I love my mom.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Well, you know, largest sets in history, most world records in history, largest cash prize in history, most winners in history, most contestants in history, most cameras. Yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I know, because every Thursday I got to look forward to, like, seeing the internet's reaction to Beast Games, and now I'm going to wake up next Thursday and I don't get to see what people think. It's over.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, I mean, I'm not. I mean, I guess I'm playfully sad, but it's fine. I have so much shit going on, I don't even really get to think about that kind of stuff.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, so we'll... Amazon, let's get season two in the books already. Come on, let's sign a contract. Can't really talk about it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
A lot of things. She would cry because I wouldn't put money away. When we started making money, she thought it was too risky. I mean, the thing is, nothing she would say was unreasonable. Looking back at it, she was perfectly reasonable in what she was doing. I'm just a deranged lunatic and was way too obsessed with building the business and way too all in. Um, like it's very cute.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, no one wants to do something like that. I mean, because it's fucking hard, man. Those sets and... The thing is, the reason why a lot of reality TV doesn't feel that way, and we could have obviously done much better storytelling, and we will when we do future iterations, but the...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
At its crux, like, what people don't see is, like, to have 1,000 cameras recording, the amount of infrastructure... Like, we broke a world record for most camera cables, Rand. Like, the most miles of camera cables.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And, like... And the millions of dollars we had to spend on storage and millions of dollars on the control room and the millions upon millions of dollars of hardware to edit it and, like, having to bring in Adobe to custom change the Adobe software where you could actually have that many multicams. It's, like, it is the...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
The actual infrastructure to actually be able to do that is incredibly, incredibly difficult. And that's why usually what they'll do is they'll be like, all right, here's a one hour. Like if you're filming a reality show, here's a one hour window. You know, they'll send out story producers. They'll put a camera on you. They'll be like, yo, can you say this line? You're kind of our villain.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
This is what we're looking for. They'll kind of tell you what to say. And then they'll write the notes down and they'll catalog it for the editors. Whereas we're just like. fuck it. We're going to be filming, you know, 24 seven, all these cameras, you guys be yourselves. We'll just capture it because you don't know when someone's going to do something weird.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You don't know when someone's going to whisper to someone in form of an alliance. You don't know. So you literally have to just be rolling and you need these to be acceptable angles. So you need multiple and a cam and a B cam and all this coverage, which creates a monumental fuckload of footage. But that's what allowed us. That was, I mean, amongst many things, that's one of the
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
biggest uh competitive advantages we had when filming beast games is we put in the effort to to set up all this infrastructure we could actually capture it and just tell the story how it is instead of having to use story producers to put words in people's mouths but it's a fucking nightmare man like i had over 150 people editing that i mean we were
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
combing through unfathomable amounts of footage and everything. And I mean, even things from like the computer network and our local IT constantly crashing because there's just so much footage there. And like, if I were to send all the Beast Games footage to just one editor, it would probably be like $300,000 in hard drives. And you know, and if you have 150 editors, it's just impossible.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So you spend millions of dollars and you build a central server room. And so we have our own server racks and everything. And then you have them remote and
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
there but even then just due to the sheer volume of footage adobe and everything was constantly crashing and it's like it was it was a nightmare on the back end but it's great because that's why we were able to tell what actually happened why it feels different because we were recording non-stop 24 7
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But that didn't affect them. I lost a ton of money filming the show, so that came out of my pocket.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, we spent way too much money on it. I lost tens of millions of dollars on that show. Really? Yeah. I'm an idiot.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, so episode one, we spent over $15 million on those towers, building them all. Like that was the most towers ever built, the most hydraulic press or whatever used. I mean, that set was fucking crazy, man. We had to build a thousand towers that were 10 feet tall. safety test them all, get it where they actually work.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
We had to literally hardwire them all and build our own software where we could drop people. We had to put up all the screens. I mean, that's arguably one of the largest sets ever built in history. That was just episode one. And that's just like the construction of the set. That's not including, like you said, we gave away over $20 million. I think over $2 million was in episode one.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
One time she, like when we had, I don't remember, like some month or made like a hundred grand and I'm like, okay, perfect. Now I can spend a hundred grand this next month on videos. And she like took like 5,000 of it and put it away for me in my own bank account without telling me. But in case, you know, I ever went, you know, was over leveraged or went bankrupt like they did.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then episode two, we have the city, which that was a $14 million set build. And that was huge. I mean, because that was a real city that they were living in, you know. And then I could, yeah. But just between the 20, whatever, $2 million we gave away, plus those two sets, I mean, already right there, you're at over $50 million. How much did the whole thing cost?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Luckily, it worked out. And it's because I'm really good at obsessing over one thing more than anyone else on the planet. Like, I lost tens of millions of dollars on these games. But it's about making season one as good as possible, and I just really love solving complex problems. Like, how many kids do you think are in child labor in West Africa, just on cocoa farms? That's 1.5 million.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
That I have been advised not to say because people will hear big number and be like, oh, well, I could have made a good show if I had that kind of money. But the thing is they couldn't because money isn't everything. Building and managing it is infinitely harder.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, of course.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Well, I just told you how we spent $50 million and we're only two episodes in. So how out of pocket are you? Tens of millions. Yeah, it was not a good financial decision to make Beast Games. I lost money. I would have more money if I didn't film it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
any regrets no no it's great i mean but for for me i was it was about making season one as good as possible you know i can't let the youtube community down because that you know creators don't have a good rep when it comes to doing stuff on streaming platforms and you know i'm getting 200 million views of video on average over the course of the first year and i'm going to talk to these streaming platforms and they're like yeah we've been burned by creators before i'm like
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
bro, I'm not a TikToker that dances. I have a production company and I routinely make spectacles. And even me, these streaming platforms, they weren't taking serious. So I was like, fuck, like if I fail, it's over. Like no one's ever, no streaming platform is ever going to touch a YouTuber ever again. So my big thing was just making sure this crushed and,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
you know now the doors are opening up i mean i'm getting calls from creators left and right and they're like oh yeah streaming platforms they wouldn't talk to me before now they're coming like i would try to get a meeting with them and they were like no now they're like begging to like have meetings with them and i already know of two creators that have signed deals um just on the back end success of these games and probably i mean hundreds of hundreds of millions of dollars is going to flow into creators pockets just because of these games in the next year
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. The problem is I have to wait for them to do a press release.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Well, I'm just talking about... I got you. I told him I'd be a good boy and not leak things.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It was their number one unscripted show of all time. And then, yeah, I mean, it's... I don't think they'd mind me saying it's very... The show's very evergreen. Like, usually these shows get a lot of attention and then kind of, like, teeter off. But ours is, like, over 700,000 new unique viewers are watching it every single day.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And, um, I found out about it and, uh, she's like, please don't take this money. Just let me set aside anything. Stop spending everything on videos. And I was like, no, this is perfect. Now I can spend more. Like, this is awesome. Thank you, mom. And like, but to me, I don't, I don't really feel risk. Like I, if anything, it like risk excites me and like, I, I have very high threshold for it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like, which is pretty crazy because if we maintain that, like, yeah, it's going to shatter some pretty crazy records.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Because I put all this effort in and I want people to see it. Yeah, I don't get paid. All the promotion I'm doing now, I'm not getting paid for.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But, I mean, I guess the upside would be the better season one does, the more money I get for season two, three, four, five, et cetera.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You're 36 at that age. I already know what you're going to ask. Yeah, I mean, I hate that kind of stuff because if you ask me... The problem is if you asked me this like five years ago, I never would have said anything about Feastables or a lot of the stuff I'm doing now. And so the honest answer is I don't know.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I mean, I think in what I'm doing, you know, hopefully by then I have 2 billion subscribers on YouTube. You know, Beast Games is... bigger than we ever imagined. Hopefully, Feastivals has gotten over a million kids out of child labor by then. And, you know, I probably will have two or three other businesses that I'm very passionate about that are hopefully crushing. And, yeah, just, I don't know.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Maybe I'll have a kid by then. I don't know. I mean, only time will tell. It won't be until I feel like I could actually have enough time to be a good dad, but I don't even know, man. I don't think about my personal life. I just think about winning and got to build.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Oh, okay. Holy shit, is this me or my brother?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
These are on the internet?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, I don't...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, I don't. I was just thinking like, what house am I even in? I might be at a military base potentially. Cause when we were younger, my, both my parents were in the military, so they were traveling a lot. So this might just be like some random house. Interesting. I do recognize this, that this photo in the background, I'm sure you've thought of on screen.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I think that, that, that was, yeah, that's on the hallway beside her bathroom. I haven't been to my mom's house in so long. Um, Interesting.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
What was it, like two pennies back then? No. I wouldn't say anything if you gave me a microphone to talk to him because the problem is I'd be worried that it would change the outcome of how I became. Even though I know earlier on I probably sounded a little depressed because shit's hard, but I am happy with the position I am in, and I would be worried that...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
This is definitely a very confused child that's not fitting in, that feels like a fucking freak. Not this young one. I don't know what the fuck he's thinking. But this one right here probably is around the age where I was like, fuck, I'm just a fucking weirdo. I don't fit in with anyone. Why does no one want to build businesses and succeed? But I think going through that journey was important.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And it just gives me a lot of conviction with things. So I probably, if I wasn't allowed to say buy Bitcoin, I just wouldn't say anything.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, to my mom, I would... I mean, this was... What's funny is these are two different photos of my mom. Like, this version of my mom, I don't think there's anything I could say that would... I mean, because she's in the military, and they just beat, like...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
systems and order into your head and she this is probably right around the time where we lost everything and so this you know and she's at a very low point in her life and so I don't think there's anything I could say that ever would have like convinced her that her lunatic son is heading down the right path and you know but You can see the difference here.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Um, so yeah, we just literally weren't communicating the same language, but. I don't remember what age it was, but eventually after I took enough risks and figured it out, my mom just said to me, you know what? I'm going to trust you. I have faith.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's almost indicative where she's smiling in this photo. This is when I gave her $100,000. This is after we made it. This is after we had the whole conversation where she finally was like, okay, I'll trust you. There's a – whatever, 12, 13 years between these two photos was a very hard journey, especially when I stopped going to college and I got straight zeros. I mean, she thought –
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
his life's fucking over. I just wasted 18 years of my life, you know? So, same thing. I don't think there's anything I could say that would have changed anything. If anything, it would have just gave her a heart attack.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, and she's very happy and, like, yeah, we're in a really good spot now. I love my mom. I mean, because obviously I wouldn't be here without her, you know what I mean? If she didn't work multiple jobs and do all the things she did to... put me where I am. I mean, even little things like, you know, she would give me like some months, like, you know, 20, $30.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then I would take that money and use that to like buy stuff to like help make videos or, or whatever. And even just the fact that we had internet, you know what I mean? And things like that, which, you know, I mean,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
pretty basic now it wasn't as common back then you used to get a phone call and you're like house internet i don't know if you would go out yeah and so like you know um it wasn't the best position but she gave me all the tools i needed to succeed not you know on purpose but she must be so shocked well she's used to it now but yeah i mean on the come up i mean it was yeah i mean imagine being her you know i mean she used to
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
When I turned 16, she couldn't afford to buy me a car. She couldn't afford... The minivan we had, it was a fucking piece of shit. Needed a repair. She couldn't afford it. Smoke was coming out the front of it. She was an absolute mess. And then she comes home and I'm just like... I'm making YouTube videos. Fuck math homework, mom.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And everything got so much better after that point when she stopped staying up all night worrying about me and worrying whether or not I was making the right decision when she's just like, Jimmy, I trust you. I know you think about this all day. I'm going to just follow your lead. And our relationship has been perfect ever since that.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And, you know, and she's just like she I think she was making $40,000 a year because I we didn't talk about finance as much when we were younger. But I remember I got a $40,000 brand deal. And then she told me that's how much I make in a year. And I was like, holy shit. I didn't at the time. I was like, I thought you made way more than 40 grand a year.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And then I was like, why the fuck are you working? Like, I'm getting paid this per video now on brand deals. And so.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
yeah what an incredible woman i know she's great from everything she went through to now she she just needs to be happy i try not to stress her out she's been through enough stress like her her job is i've been making her not me i mean she wants to do it but like exercise routinely do all the like system like body health scans and you know get on the vitamin grind and everything because like
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I'm not having kids anytime soon, but obviously when I do have kids, I really want her to be involved and she needs to be able to play with them and things like that. So I'm like, you know, stress is going to kill you. You're not allowed to be stressed. You need to do all these health protocols.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
You need to be like, cause you know, you might be in your seventies when I have kids, like you need to be able to move around, which means you might potentially be 80 when they're like 14 or 15, like, come on. Like what you do now is indicative will represent how active you'll be able to be in my kids' lives. So like, And we do have these conversations in a playful way.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So she's taking her health very serious for the future.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, exactly. I mean, she'll just never die. My mom's going to live forever. We'll be fine. Brian Johnson.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Okay. Do I get hit with the question first?
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Ooh. I assume if I chose body, then that would be like dementia or something on the mind. That's hard. Sound body or sound mind? I mean, what are you if you don't have your mind? I would say mind, to be honest. Amen. Yeah.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Uh, 10, I don't know. But if you asked me at like 12 or 13, I probably would have been like, fuck, like no one watches my videos. I just really want to be a YouTuber. I, um, I gotta, I gotta make this work.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
All right, let's see if we can break into it one more.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
No, I think it's more to do with just, I found out that when I was at a young age, probably around 11, that there were YouTubers that are making hundreds of thousands of dollars a year. And I was just like, oh, that's it.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah, of course. Because back then we didn't have money. And I really wanted to take care of my mom and just my family in general. So it was like everything. It was like, this is what I love doing. I've never had as much joy doing something as I do this. Plus, I could see a path where I could actually retire my mom, take care of her, pay her back for...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
you know, all the nights she worked so long so we could, um, live comfortably and things like that. So it's just kind of, the thing is I've, one thing that irks me is when people try to like put someone's motivation into like one little bucket, like we're very complex creatures and like, you know, you have a girlfriend.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so, with Feastables, we were trying to get over a million kids out of child labor. But the ironic part is the more I help people, the more I get. Like, I've read over 5,000 messages telling me to kill myself. I mean, there's definitely times where I would cry, but if my mental health was a priority, I wouldn't be as successful as I am. This is the price you have to pay.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I, I, I would never say, Oh, you just like her because she's pretty, but you like her cause she's pretty, but you probably also like her cause she's smart. You probably also like her because you know, she's fun to be around. She likes similar shows, blah, blah. You probably, if we sat here for 10 hours, you could probably give me a thousand reasons why you like your girlfriend because
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So it's like it's very annoying when people try to put why you like doing a certain job or building a certain business into one bucket. Oh, you just do it because of money. What if I do it because I like money and I enjoy it and it's a way to do this and it's a way to communicate with people and community and these other things, you know what I mean? And I think that's a common flaw we try to do.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's like it's not that simple.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. And so... And I don't know how I... I agree, because it's very weird, like, how, like, I have...
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
extreme obsession to the point where like I just think about stuff the same like for me it's much easier to think about something 16 hours a day for seven days straight than it is like to like gear shift constantly I'm like really good at just obsessing over one thing more than anyone else on the planet if I were to say what's my superpower it's that I can just obsess endlessly about something and I can just have the same thoughts over and over and over and over again it's very weird like it's it was it wasn't like it was work for me grinding YouTube for those 10 years or whatever where no one was really watching it
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
It's just like kind of who I am.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Joined a Skype call with my friends and we're reverse engineering why certain videos do well or whatever. And I remember that call being over 18 hours long. And then I hung up, went to bed, woke back up the next day and instantly got back on the call and picked back. That was the level of hours we were putting in. I mean, I didn't know anything besides just trying to make it happen.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
So at that age, no. I would say from 11 to—well, 11 to 15, it was a mix of YouTube and baseball. But when I turned 15, I got Crohn's, and I went from like 190 pounds down to 139. I lost all the muscle I had, and so I was like, all right, I'm not playing baseball in college anymore. So then I was like, fuck it. It's just all in on—
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
uh, YouTube and, um, and then up until really Feastables, it was basically just YouTube versus whatever. I never thought I would find like this kind of love for building.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I thought it was specifically video making, but I have found over like the last two or three years, just in general, I just enjoy entrepreneurship and I've been really deeply loving getting like obsessed with Feastables and other things. And so, which was very weird. Like, When I first started a chocolate company, it was like kind of a side thing.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Honestly,
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
But the more I started to work on it, I got a lot of the same highs I got when I was making videos just in different ways. And so now I'm like, I know way too much about the chocolate industry. I'm like, it's pretty crazy. I never imagined I would have put the thousands of hours I poured into building festivals.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And so I think just in general, it's just I just really love solving consistent, complex, hard problems. I think that's like what gets me out of bed. And like the harder the problems, the more exciting it is.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Yeah. So Crohn's disease is when your immune system attacks itself. So yeah, when I was 15, I just started going to the bathroom eight, nine, 10 times a day, not digesting any food because my GI tract is like literally just attacking itself. It's very weird. Your immune system in your gut thinks your gut is a foreign invader. And so it just starts attacking itself.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Which if you're just using the bathroom 10 times a day, not digesting food, that's why you drop weight rapidly. And it hurts like crazy because it gets very inflamed. And it feels like someone's stabbing you in the gut with like a knife constantly when it's really, really bad, which is what I had. So I lost 50 pounds, which is crazy because I was already relatively lanky.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
And we were just trying different medicine. And then eventually I'm on a pretty extreme medicine called Remicade where just basically you nuke your immune system, which is why my voice sounds a little off right now because I just got the flu. I got COVID six times. I got shingles.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
Like I get sick all the time because for me to have my GI tract stop attacking itself, we basically have to shut down my immune system. So I have like a really weak immune system. So I just get sick all the time. So I have like random rashes and things like that. So it's pretty brutal, to be honest. And then it randomly flares up sometimes and just makes you very sick, very tired.
The Diary Of A CEO with Steven Bartlett
MrBeast: If You Want To Be Liked, Don't Help People! I Lost Tens Of Millions On Beast Games... But I'm Worth $1 Billion!
I just live life on hard mode, to be honest. If you wake up and you have energy, you're already leaps and bounds ahead of me. It makes things way more difficult.
This Past Weekend w/ Theo Von
E548 MrBeast
Do you need to file a police report? I have no idea, dude.
This Past Weekend w/ Theo Von
E548 MrBeast
So you were on a game show, and a guy gave you $10 to look at his butt.
This Past Weekend w/ Theo Von
E548 MrBeast
You sure you don't want to? Take care of that. He's not currently still offering 12-year-olds $10 to get his butt because we might want to put an end to that.
This Past Weekend w/ Theo Von
E548 MrBeast
Oh, it's almost four. Is it? Let's see. America population. Three 34. Oh yeah. We're about the same. We're at three 30. Yeah. So we're, we're, we're tied with America. Yeah, I guess it's, uh, I mean, I, uh, it's crazy, man. Like eight years ago, I was in high school. So it's kind of funny when I think about it. Cause eight years ago, I'm raising my hand desk, use the bathroom.
This Past Weekend w/ Theo Von
E548 MrBeast
And then, yeah, I guess now we have the same subscribers as America. Yeah. Yeah. It's pretty. Yeah. That's a difference. Pretty wild how it happens. It's, uh, It's a lot, man. You know what's interesting? Because you're talking about like our large subscriber count is it's like when I had like 10 million subscribers, I was like, I thought this is fame.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, and basically having layers and stuff like that. But the big thing is no one's ever set up that many cameras before because it's a logistical nightmare. So it's hard to do these kinds of things normally unscripted because we had unfathomable amounts of footage, like over 100 years of footage from that episode.
This Past Weekend w/ Theo Von
E548 MrBeast
Like this is, you know, like I would go to Walmart and I don't know, maybe one person would ask for a photo. And it was like, this is fucking cool. This is what it's like. But yeah. you don't, there's just like such a big difference where, and this is gonna sound obvious, but where I'm at now than when I had like 10 million subscribers or where I was like four years ago.
This Past Weekend w/ Theo Von
E548 MrBeast
And it's, it keeps getting crazier every year and every year. Like, like people will follow my car to like, you know, if I'm out and they see me, they'll like try to stalk me so they can see where I live. Like, you know, that's like, that kind of stuff didn't happen four years ago or almost anything I do ends up on the internet, right? Like,
This Past Weekend w/ Theo Von
E548 MrBeast
Um, one time I was like at a drive, every time I go to a drive through, it's like flipping a coin on whether or not 10, like someone's going to go Mr. Beast. And then all the people in the background and run to the window. And it's going to be this thing that's, you know, kind of intense. Or if it's just like a really, really old person.
This Past Weekend w/ Theo Von
E548 MrBeast
And I'm like always super happy when like I pull up to a drive through and it sounds like they're 50. Cause I'm like, fuck yeah, I'm good. But if they, if they sound like they're in their twenties or thirties, it's brutal. Cause then it's like one time. someone did that. They opened it. She was like, you're Mr. Beast. I was like, yeah. And she goes to whip out her phone.
This Past Weekend w/ Theo Von
E548 MrBeast
I was like, Hey, I don't want people to know what I'm driving. Like we can chat, but just please no photos. Cause then if it goes viral, I'm gonna have to sell this car. And like, it's just a lot of work. And she's like, okay. And then she goes to get the food and she comes back and there's just, I see just 10 other people that work.
This Past Weekend w/ Theo Von
E548 MrBeast
I won't even say the restaurant behind her coming up or their phones recording. I was like, Thought I could trust you. And I had to drive off before they handed me my food because I was like, if I don't, they're going to start filming. People will see the car drive, blah, blah. And then it's funny. Like the next day I see on Reddit, Mr. Beast is an asshole. Just drove off.
This Past Weekend w/ Theo Von
E548 MrBeast
And it's like, no, you forgot to tell the part where I was like, hey. Please don't dox my car. Just immediately leaves that whole thing out. And so there's a lot of that. Or another time I was at a restaurant. I don't even know who I was with, but someone paid for my food. And when I asked for the bill, they were like, oh, someone paid for it. They told me to tell you they like your videos.
This Past Weekend w/ Theo Von
E548 MrBeast
I was like, cool. how do I tip? And they're like, well, we don't have a bill. And I was like, okay. So I just left. And then the next day I see on the internet, Mr. B stiffed me and didn't leave a tip or whatever. And it's like someone paid for my meal. I didn't get a bill. It's not like I carry cash.
This Past Weekend w/ Theo Von
E548 MrBeast
So, and I was just, so I have so many instances like that where like no one gives a fuck when you're smaller about all these little things. But like, as I've gotten bigger and Yeah. It's just like every interaction, it's, uh, it's like a 10% chance this thing's going to end up on the internet and, or they're going to try to twist things or, or whatever. And it's just gotten crazier.
This Past Weekend w/ Theo Von
E548 MrBeast
Like people, like I said, follow me or, um, yeah, it's, it's interesting.
This Past Weekend w/ Theo Von
E548 MrBeast
Actually, I can un-beast myself. If I wear a beanie, I've tried all sorts of outfits when I fly to see which ones get rid. If I put my bangs in a beanie and put that on, because I've never worn anything like that in my videos, the amount of photos I take go down like crazy. And then if I combo the beanie with a pair of glasses, because I also have never worn glasses in my videos, it takes it down.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, because we had to have over 100 people work on it in post. So it's like to be able to do something at that scale, even just to set up the cameras and edit and everything is... I mean, no one's ever done it before.
This Past Weekend w/ Theo Von
E548 MrBeast
So I've studied it. Because I used to just rock a hood, but that's kind of suspicious. Especially in places where it's not cold. People are like, It's like a bank robber, but he's at United Airlines. It actually makes them like double look. And then they're like, oh, shit. So the hood strap doesn't work. But the beanie and glasses strap, that's the key. Yeah. If you want to be like low key.
This Past Weekend w/ Theo Von
E548 MrBeast
So you kind of have to learn on the go, like, what do I do when random people pay for my food? Oh, I guess this is the random people paid for my food etiquette. I have to stand there and demand a bill from the waitress five times until they give it so I can tip. I then have to walk around the restaurant and find who paid for it and thank them.
This Past Weekend w/ Theo Von
E548 MrBeast
These are the things that you just kind of have to learn as you get more famous. Yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. Forty Guinness World Records. Wow. Yeah. We have like so many plaques now that we have up on our wall. I'm basically making a wall out of Guinness plaques just from the show. What are some of the records you guys broke? Most contestants ever in a show. Largest cash prize in a show. Most cameras recording at once in a show. Most people, which you saw.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. So, uh, when I was probably 13 or 11, you know, Xbox live, I just was randomizing the name and it gave me like the name Mr. B6000. And so that was just like my Xbox gamer tag when I was playing Call of Duty.
This Past Weekend w/ Theo Von
E548 MrBeast
And a show like most money given away in the first episode of a show. Just like stuff like that.
This Past Weekend w/ Theo Von
E548 MrBeast
Well, no, because it's just like a random name generator and they don't own it. But then so then when I started a YouTube channel, I just called it Mr. V6000. And then everyone was just like, why the 6000? I was like, I don't know. And then I eventually just dropped it. And there's Mr. V's. So that's kind of how it came about.
This Past Weekend w/ Theo Von
E548 MrBeast
But in terms of how I got where I am now, I started making videos when I was 11 and I had no fucking clue what I was doing. They were absolute trash. And then no one watched them when I was 11, no one watched them when I was 12, no one watched them when I was 13, no one watched them when I was 14, no one watched them when I was 15.
This Past Weekend w/ Theo Von
E548 MrBeast
And then I started to get like, holy fuck, is anyone ever gonna watch these? I'm like four years in. I'm like having depressive mental breakdowns because I'm pouring everything I have. But I mean, like at the time, you know, obviously everyone thinks the videos they make are great. And I thought I was making like insanely great videos, but they're just trash.
This Past Weekend w/ Theo Von
E548 MrBeast
And like the problem is I didn't have anyone to teach me how to edit. So I'm like learning on my own. I didn't know anything about cameras. I didn't know anything about anything. And then 16, no one's watching them. 17, no one's watching them. And I'm like, fuck. I just like, I only, my whole life was just like, I just want to do YouTube.
This Past Weekend w/ Theo Von
E548 MrBeast
I need to make enough money by the time I graduate high school so I can do this or I'm fucked. Cause like I didn't have good grades or anything. And you know, we didn't have much money because my parents were over leveraged in 2008. They're in the army, bought some properties, 2008. And then the recession or financial crisis hit, went bankrupt, lost everything.
This Past Weekend w/ Theo Von
E548 MrBeast
Um, so like my mom was also like, fuck. My son's just going to be homeless and she, she hates it. And, and so I finally 18 about to graduate high school. still no one watches the videos. No one gives a fuck.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, I remember like, yeah, it's just like, my mom's like, all right, it's time to accept reality. Gotta go to community college, gotta get a degree. And I was just like, I didn't want to, but I was like, okay, let me just pick the easiest, lamest fucking degree. I think it was like some communications degree at my local community college. Yeah, zoning is one of them. But then, uh,
This Past Weekend w/ Theo Von
E548 MrBeast
Two weeks into it, I just was like, fuck this shit. And so every day, because I didn't have enough money to move out, I'd just go to college. But then I would just work on videos in my car. And I was just like, okay. In six months, my mom's going to find out that I have straight zeros. Kick me out of the house. I got to...
This Past Weekend w/ Theo Von
E548 MrBeast
Get it where people are watching my videos enough where I can live off of it over the next six months. And then I just started doing a bunch of stupid stuff. Around this time is when I counted to 100,000. Yeah, it's so classic. And a lot of other things like that.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, it was... There was one part, I think at 93,000 where I was like 92,999, 91,000. I actually went backwards. I didn't realize it. And then I just went 91,001, 91,002. So I like, yeah, it was cause I was so just out of it at that point. Yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
Wait, why was there a cut before you say what you're saying right now?
This Past Weekend w/ Theo Von
E548 MrBeast
But anyways, around that point I had a month where I made 20 grand and then I was like, mom, I have straight zeros. I'll move out tomorrow. And then it just moves out. So that, and then, yeah, then we just kept reinvesting it all. And here we are. So it's like a 15 year journey and it's been pretty crazy.
This Past Weekend w/ Theo Von
E548 MrBeast
No, for me, it always came natural. Cause like I, I have a, Well, now it's a little bit crazier because we're traveling everything. But back then I lived in a place that was seven hundred twenty dollars a month and I split it with someone. So I needed three sixty for rent and I had like a two thousand five Dodge Durango, which was that expensive.
This Past Weekend w/ Theo Von
E548 MrBeast
So it was like, OK, a thousand dollars to cover my expenses. Everything else just pour back in. You know what I mean? So if you just live like below your means, then it allows you just to go crazy and throw everything back into it. And I just was like a fucking machine back then that lived to make the best videos possible. And so every dollar was just a way to just make a better video. Wow.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, well, I've obviously studied the algorithm, studied the tens of thousands of YouTube videos. I'm a data nerd. And what's interesting is the data always just shows that the better a video is, the more views it gets. It's like if people watch it and enjoy it, YouTube gives it more views.
This Past Weekend w/ Theo Von
E548 MrBeast
So we did seven days in a cave and seven days in underground city. Which one are you talking about? Underground city. Yeah, that's in Romania. That was crazy.
This Past Weekend w/ Theo Von
E548 MrBeast
I think it was like something crazy, like 2 billion pounds of salt have been mined there or something ridiculous. Yeah, so it's been used for over a thousand years. And then they built a little underground city there and there's a Ferris wheel and everything. It's so mind blowing that like- There's a real Ferris wheel there. Yeah, in that underground city.
This Past Weekend w/ Theo Von
E548 MrBeast
I mean, I have a girlfriend. Okay. You know. I didn't know. I just call her Tia.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. But, you know, I'm... I love my current girlfriend.
This Past Weekend w/ Theo Von
E548 MrBeast
You don't have to say her name. No, it's, bro, when I, when When I was growing up, I was so... I mean, I still am, but I was incredibly awkward. I had a lot of pimples when I was a teenager. Oh, yeah, dude. I have scars on my forehead from it. I was an acne-up freak that just obsessed over YouTube. I didn't know how to talk to a woman. If they were like, hi, I'd probably just be like...
This Past Weekend w/ Theo Von
E548 MrBeast
uh, what are you? So it was fuck. No, no. I mean, but it kind of worked to my advantage a little bit because that's why I just grinded so much from 11 to 18, which most people probably would have been trying to talk to girls or, you know, actually that'll kill all your time. Exactly. Whereas I was just like fucking you'd play baseball and grinding on YouTube every second of the day.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, I think that's... Honestly, you should keep the first one. Okay, well, there we go, dude. You said it, not me.
This Past Weekend w/ Theo Von
E548 MrBeast
I don't know. It might've killed someone. I mean, it's a pretty intense thing, but I took Accutane and it just got rid of all my acne. Oh, it helped? Yeah. Oh yeah. And actually I was one, a Call of Duty YouTuber I watched when I was younger. He just said that he started taking Accutane and all his acne went away. And I was like, okay. So I asked my dermatologist,
This Past Weekend w/ Theo Von
E548 MrBeast
And I took it and then all my acne went away as well. And I was like, holy shit, where was, but I didn't take it till I was like 19 or 20. And I was like, my God, why didn't someone tell me about this?
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, when I was 15 or 16. And I probably, it's probably for the better because it's pretty intense, but it like dries your skin out like crazy. And it gets to the point where your skin will get like, It shrinks your pores too. So like the blackheads on your nose will literally come out on their own. And like, you'll like wake up one day and you'll just have like all this stuff.
This Past Weekend w/ Theo Von
E548 MrBeast
Like if you squeeze blackheads, they'll just be sitting on top of your nose. It's like a miracle.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, basically like that. Yeah. And it's, this is a crazy thing. So anyways, I'm saying this because if there's any of you out there in the same spot as me, Accutane changed my life. I hope to be like that Call of Duty YouTuber was to me when I was younger to you. It was, it was wild.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, he would just do it like a story time and talk about how he fixed his acne. And I was just like, oh, changed my life.
This Past Weekend w/ Theo Von
E548 MrBeast
Why, why, why am I being punished? You know, like why me?
This Past Weekend w/ Theo Von
E548 MrBeast
Me growing up, we had proactive or whatever the fuck that was. Yeah, we didn't have it. I don't remember this green shit you're talking about.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, I enjoyed being there as well. Well, we... Yeah, it was, it was pretty, pretty intense. Not gonna lie. We, like when I, I mean, it's, it got off to like, I literally, as I'm walking out of the airport, there was just a bunch of people there waiting, you know? Right. So I took some photos, said hi to people, whatever, got in my car. And then.
This Past Weekend w/ Theo Von
E548 MrBeast
that video that someone filmed got posted on like this big, like I guess celebrities are like a really big thing, like Bollywood stars in India. And so like they posted on this Instagram account and it got like 20 million views in like the next 10 hours. So basically like,
This Past Weekend w/ Theo Von
E548 MrBeast
Like everyone knew I was in India after that, which we also said we were coming because we were going to like, you know, talk on a stage because I was launching a product and things like that. But it got pretty intense because people were trying to find which hotel I was in and they were like camping out at all the hotels.
This Past Weekend w/ Theo Von
E548 MrBeast
And so like I'm like as we're pulling in, like with my seat really reclined because I didn't want to know it. And somehow they figured out which one we're staying at. And then there's people waiting out there and there's, it, it got pretty crazy. And then we, we just like launched our chocolate bar at a mall.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. Feastables. We launched it over there and there was like, I mean, it was crazy. The amount of people that showed up, we were, we were just talking on stage and whatever, but the problem is so many people are showing up there that they like, People were going in places in the mall where they weren't supposed to, getting in locked doors.
This Past Weekend w/ Theo Von
E548 MrBeast
The line and crowd was getting so big, they made us end it early and leave, which was annoying. I felt bad because so many people had showed up. I just wanted to at least wave and say hi to a lot of them. I met a lot of the biggest Indian creators over there. Super cool, filmed some stuff. What was also interesting is...
This Past Weekend w/ Theo Von
E548 MrBeast
I feel like I'm motivated by a lot of things and these kinds of game shows, it's fun to like create environments that have never been created for. And just like, well, let's just see kind of what people do. Like a lot of that is just like mass behavioral psychology. Like if you offer someone money to eliminate other people, how much money would it take? You know?
This Past Weekend w/ Theo Von
E548 MrBeast
we did this meet and greet with a bunch of Bollywood actors, like their kids and just said hi to them. And I've, I've just never watched any Bollywood films. So I was just, you know, hanging out saying hi to some of these people. And like, I took a photo with this kid and one parent. And then one of the guys beside me who just works there was like, Hey, do you know who that guy is? It's this.
This Past Weekend w/ Theo Von
E548 MrBeast
And he showed me like an Instagram account. He had like 60 million followers. I was like, no. He's like, oh, that was the guy I just met. He's like, yeah. I was like, oh, cool. And then I took a photo and said hi to another kid with his mom. And he's like, the guy was like, she's like in these movies and like this. And he was like freaking out.
This Past Weekend w/ Theo Von
E548 MrBeast
And I was like, and I didn't know who any of these people were. And so I was like, okay. Now I need you to tell me who they are before they walk up. And so you'd like, it's just this random guy I just met. And he's just like, okay, here's, here's this person's Instagram account. It'd be like 30 million followers.
This Past Weekend w/ Theo Von
E548 MrBeast
Like they're apparently there's like twice as many people use Instagram in India than in USA. So I didn't know any of this, but like. It's huge.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, and TikTok's banned in India. So that makes more people use Instagram. And so it's like really, really big over there. Cause that was like, it was crazy. There's so many people that I met that just had crazy high follower accounts. And it's like, you don't see that over here in America. And then I looked into the data because I'm a data guy.
This Past Weekend w/ Theo Von
E548 MrBeast
And I was like, oh, my gosh, like a fuckload of people use it over there. And the usage skyrocketed after they banned TikTok. And same thing with YouTube, actually, like India. More people watch YouTube in India than in America, because, again, like in America, we're competing. It's TikTok over there. They're not. And then the fact that there's over a billion people.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. YouTube's bigger over there. So it's like a huge market. But I had a great time. And it was just. It was pretty intense though. Like I posted an Instagram story showing us driving down the road and they're just everywhere we drove. There's just dozens of kids that would just run along the side of the road and follow our car and things like that. Yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
And so it was, it was, I felt, I felt love. Yeah. I felt very loved. That's, that's for sure. I was like, damn people over here, they care. Um, and it was, it was cool. It's cool.
This Past Weekend w/ Theo Von
E548 MrBeast
Not like that I thought people would stab me, but they're, how do I say it in a way where it doesn't sound like I'm being a diva? They were a little less concerned for personal space over there. Oh, yeah. They're like more, they'll run up to you and get like really close.
This Past Weekend w/ Theo Von
E548 MrBeast
Like in America, you know, people dab you up, like a group of five or six people, and they'll stay quiet. foot or two away, you know, but over there, like they'll just run up and hug me and like get really, really close. And it gets a little intense sometimes. Like I noticed like some of them did not give a fuck about my personal space, especially if it was a bigger group.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, I know. So that was, that was an interesting thing.
This Past Weekend w/ Theo Von
E548 MrBeast
So it's kind of a little bit of that, but it's also, I just like making great content and like, I like do, you know, making things you can't find anywhere else. Cause it's just fun to like see how the world reacts to it. Yeah. So in this instance or in a lot of what we do, like we one time we put we just put a big circle on the ground.
This Past Weekend w/ Theo Von
E548 MrBeast
So, you know, we put 10 golden tickets in it one time, right? No, I didn't know that. Yeah, no, it's all good. So we, it's funny you asked. So yeah, that's a great idea. We should, it's almost like we should put 10 golden tickets in random bars. I should build a chocolate factory, fly them down and have them compete for it.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. But hey, it was pretty cool. It was years ago. Most of your fans probably have no idea I did it. So yeah, we put the golden tickets out. I built an actual chocolate river. And you know what's funny? I don't even know if I've ever told this story, but it's the day before we're going to film. The 10 golden ticket winners are in town. And I go to the chocolate factory to just check out things.
This Past Weekend w/ Theo Von
E548 MrBeast
like we had like literally had like a multiple feet deep spread across this like uh warehouse like chocolate river but and it's like there but then i come back the next day and it's just not there like it's literally empty the entire thing we don't know i mean i guess there was like a hole in the the uh lining on the bottom of the river we built it just all sank through it we i don't know but see that chocolate we were right there oh my god i did not know this at all
This Past Weekend w/ Theo Von
E548 MrBeast
No, that's Nolan, one of our friends. And then that's a, he, every time someone got eliminated, they got in the boat and we paddled them down the chocolate river out the factory. But yeah, so it's like the day before and I just walk in and there's like a waterfall and everything, but it's just empty. Where the fuck did my chocolate river go last night?
This Past Weekend w/ Theo Von
E548 MrBeast
And so we had to like blitz to refill it and redo the entire thing. It was a fucking shit show. Just search up Mr. B's Chocolate Factory and you can see like, he can see what it actually looks like on YouTube.
This Past Weekend w/ Theo Von
E548 MrBeast
No, it's all good. I have so many crazy stories I can tell you about the fucking crazy shit we've done. Like who else has built a fucking chocolate factory?
This Past Weekend w/ Theo Von
E548 MrBeast
Here, skip ahead to the inside. Yeah, right there. Look at that shit. And candy and everything. Yeah, pause it. Wow. Yeah, so those are real candy. I mean, it was fucking difficult to keep the bugs out of there.
This Past Weekend w/ Theo Von
E548 MrBeast
We put 100 people in it and we just were like, whoever leaves last gets half a million dollars. And then it's just like, how long does it take? Who's going to leave? Like those are the kinds of things I like.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, and so we gave the winner the option of you know, keep the factory or just have $500,000. And I was like, yo, like this shot of fact, or chocolate river is probably going to disappear. It tends to do that. These candies are all going to go bad in the next few days. Is this going to be an absolute disaster? I'd recommend you take the money. I'll give it to you.
This Past Weekend w/ Theo Von
E548 MrBeast
I mean, I'm not, you know, I will, but I just, it's going to cost you like, Six figures, they're like, clean this shit up. Like, I don't want to just dump that on you, you know. Was there Bobby Flay in that too? At the end is Gordon Ramsay. So the last challenge they did is they had to cook a dessert and then whoever Gordon Ramsay said did the best won the Chocolate Factory.
This Past Weekend w/ Theo Von
E548 MrBeast
Actually, Carl, the guy to the right of Gordon kind of looks like him.
This Past Weekend w/ Theo Von
E548 MrBeast
What is that shirtless photo of Gordon? Wait, wait, wait. No, go to that shirtless one. What am I looking at there? Whoa, whoa, whoa. Why did he start posing like that? I don't know, dude. My boy.
This Past Weekend w/ Theo Von
E548 MrBeast
personally and just curious on like what the fuck's gonna happen you know yeah what's like one thing you've learned then about people's psychology have you learned or does it change a lot like have you learned like are there some general rules you've learned that people will uh like behave around money or that sort of thing oh yeah that's an interesting question that's i honestly i feel like people are a lot nicer than you would think like they're not as uh
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, and what's also interesting is while we were filming that video, I was doing a different video where I didn't eat any food for two weeks. What's the longest fast you've ever done?
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. But I kind of enjoyed it. And how long did you do? I did 14 days, only water. Only water. Yeah, I lost, what was it, like 20-something pounds. Was it to lose weight or just to... You know, it was for a video just to see what happens. And... After day five or six, you're pretty fucking drained. You have no energy. You know what's interesting?
This Past Weekend w/ Theo Von
E548 MrBeast
If you read online about extended fast, people will be like, oh, you'll lose minimal muscle mass and it's mostly fat, which seemed like a lot of Reddit threads and things when you first Google it. That's what it tells you. So I did a DEXA scan before I did my extended fast, where they measure the fat and muscle in your body and do one after. And I was like, I lost like six pounds of muscle.
This Past Weekend w/ Theo Von
E548 MrBeast
depressing how much muscle i lost yeah you lose it yeah which i mean is obvious but that's not what the internet said what happened which i was like someone needs to like correct this because yeah it was it was pretty depressing um so i lost whatever it was like 13 pounds of fat seven pounds of lean mass um but it's depressing because in your show you start to and you don't want to explain to people how i'm fasting because people think something's going on with
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, but even after you start eating, the muscle didn't just come back. So it's like, yeah, that was pretty brutal. But it was intense not eating. And I still was filming and working throughout it. So on day 10 and 11 and 12, it was really fucking with me. Standing up was just... like brutal, you know, and like walking around or anything like that. Cause you have no energy.
This Past Weekend w/ Theo Von
E548 MrBeast
People say that, but no, for me, it never, that never hit. I never got that like a superhuman clarity. Cause that's what I was hoping for. No, I just like, I was just fucking tired, man. All the time. I was too tired to have clarity. Oh, I could read people's damn minds. I thought that guy was naked at first on the right.
This Past Weekend w/ Theo Von
E548 MrBeast
That's just, that's crazy. We just started a video where we, uh, or we're about to start it after, when I go back home, we built a gym, like a, just a weightlifting gym. Um, and then we put a big red circle around it and then we're I don't know which one. Um, if he loses a hundred pounds before he leaves that red circle.
This Past Weekend w/ Theo Von
E548 MrBeast
And so, and he has a trainer in there and he has a chef at everything he'll need. And then, um, yeah. And then it's exciting. Yeah. So like that video might take like a year, you know? And so he just, he's living in there. We have cameras set up and it's just like lose a hundred pounds or, or leave, you know? And if you lose a hundred pounds before you leave, you, you win the money.
This Past Weekend w/ Theo Von
E548 MrBeast
Another video we're about to start, too, is I bought a jet. And then we're grabbing two people who just graduated from pilot school or whatever, just got their license. And we're going, if you guys live in this jet for the next 100 days, don't step foot out of it once. For the next 100 days, you get to keep the jet.
This Past Weekend w/ Theo Von
E548 MrBeast
So then they'll own a private jet, but they can fly it around and do whatever, just as long as they don't leave. They just can't leave. Yeah. So like, I'm hoping they'll like fly to New York and just Uber eat some pizza to the door of the jet, then fly to California or whatever. And it just like, yeah, that'll be a fun one.
This Past Weekend w/ Theo Von
E548 MrBeast
Well, that's on the show. But on YouTube... Because I don't have streaming money on YouTube. You know what I mean? I don't know, man. We've... There's not because there's so many things I want to do. It'd be hard to pick one. Oh, there are. Yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
Unlimited. I mean, the bottleneck for me is not ideas. It's just like actually pulling them off, you know, because a lot of these are multimillion dollar projects that take months upon months to set up, months to film, months to edit, et cetera. So it's just like they're pretty brutal. Like one of the ones we did recently that I thought was really cool.
This Past Weekend w/ Theo Von
E548 MrBeast
Uh, they don't tend. And maybe it's because when we do it, they know the video is going to be seen by a hundred million people. So they're, they're thinking of their personal image. But a lot of times I have given people the opportunity to like screw other people over for some money. And usually they don't take it or they like, It requires way more money than you would think.
This Past Weekend w/ Theo Von
E548 MrBeast
But like this is an example of how much time it takes is we built a bunker underground. Did you see that one? I know. I'm not sure. Okay, so we had to dig like a super deep hole. We bought a bunker, put it in, covered it up and then built, pull up the, like the outside of it for him so he can see what it looks like. And then we had to, yeah, that top one right there.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, so that's a bunker we built. And then those two people, if they lived in there for a hundred days, they won half a million dollars. they did it too. Yeah. Yeah. And then like, but you have to set deck the bunker and then, um, so that's like multiple months of building and everything. And then you put them in there and then that's still three months and 10 days of filming.
This Past Weekend w/ Theo Von
E548 MrBeast
And then, you know, you have to have like camera crew there going around the clock and you have to have a medic there just for safety and all these other things. And I have to check in every day. And then now you come out the other end, you have a hundred days worth of footage, which takes,
This Past Weekend w/ Theo Von
E548 MrBeast
you know editing team forever to come through and watch and edit and they build stories so like that's like a eight month long project you know what I mean so that's they're just like it's a lot yeah it's very very intense and and that's the thing is like The fact that I can do all this for a YouTube video, it was like unfathomable when I was growing up.
This Past Weekend w/ Theo Von
E548 MrBeast
Like it's crazy to see like the kind of content that can be supported by YouTube. You know, like I think on that video, we probably spent like four and a half million dollars. Making that. Yeah. Just on that between the bunker and the prize pool and everything.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, we have to, I try to upload two videos a month. So we have to be working on six to eight videos at a time because these videos take months to pull off. So if we're only working on one at a time, then I'd only upload once every like three or four months.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. So that's where it's interesting because the ideas are incredibly important because like you, I do a lot of seven day challenges, right? I spent seven days buried alive. I spent seven days in solitary confinement, seven days, a cave underground city, seven days on zero Island, blah, blah, blah. And then what's interesting is like, you could do seven days buried alive.
This Past Weekend w/ Theo Von
E548 MrBeast
So me laying in a coffin for seven days, or you could do, theoretically, right, I could lay in a bathtub for seven days, right? Both take the same amount of my time. Both are me just laying there, but the one in the bathtub isn't going to get any views. No one gives a fuck. The one of me laying in a tomb underground, everyone will care because it's like fucking what the fuck?
This Past Weekend w/ Theo Von
E548 MrBeast
This dude buried himself alive? So it like shows like the... theoretically it's kind of the same thing, but this idea is just in a different setting environment and we'll probably get 10,000 times more views. And so it shows like the importance of the idea, if that makes sense. Like it's not views or success isn't just, isn't directly correlated with the effort you put in.
This Past Weekend w/ Theo Von
E548 MrBeast
A lot of it has to do with what is the overarching concept. And so once you kind of realize that you just like, you're really obsessed with how do I come up with crazy, cool, original viral ideas. And so That's what I spent most of my teenage years obsessing over. And I used to do every single day, I would brainstorm video ideas and I'd write them, write them down.
This Past Weekend w/ Theo Von
E548 MrBeast
Like someone who'd theoretically be making $30,000 a year and you'd offer them 10 grand, but it means this other person gets eliminated or gets punished in the challenge. And a lot of times they'll say no. And I'm like, whoa, that's not an easy decision to make. There's some integrity here.
This Past Weekend w/ Theo Von
E548 MrBeast
And that's how I built like, I have this like Google sheet with like 10,000 ideas on it. I mean, it's ridiculous. I thought of trying to sell that to YouTubers at one point, because there's so many there I could never film them. But then after a while, now that things have gotten so big and I have to like film 25, 28 days a month and I have all this stuff going on, I can't do an hour a day.
This Past Weekend w/ Theo Von
E548 MrBeast
So I hired people to do it for me. And then, you know, like once a week, they'll just go, hey, here's 200 really cool, unique ideas. I'll flip through them.
This Past Weekend w/ Theo Von
E548 MrBeast
And, you know, they'll usually inspire something in my head because a big thing too, is like, this is what I've probably said this on podcasts before, but like, if there was a, like a fruit in Africa that if you ate, you grew two feet taller and you didn't know that exist until I just told you right now, you wouldn't have been able to brainstorm ideas around eating that fruit.
This Past Weekend w/ Theo Von
E548 MrBeast
But now that you know it exists, you could. And so it's very important to always be intaking new information and learning things because that's how you come up with more original creative stuff. I noticed when I first started hiring people to start brainstorming stuff for me that after two months of someone doing this, you would just basically start getting the same ideas on autopilot.
This Past Weekend w/ Theo Von
E548 MrBeast
Like if a guy really likes basketball, you'll start to notice like, oh, 10% of his ideas have to do with basketball. But it's not because basketball is like the greatest ideas and most viral thing. It's just because that's what he watches. And so, you know, and you'll notice if someone watches baseball though, oh, now they conveniently have baseball ideas.
This Past Weekend w/ Theo Von
E548 MrBeast
And so what you want is you just want to get someone who you just almost like, want to make them constantly learn and absorb new information. Listen to 10 different podcasts, one episode of each, not 10 of one. Listen, you know, watch every sport, not one.
This Past Weekend w/ Theo Von
E548 MrBeast
And you almost have to, like, to train people to help you come up with good ideas, you have to just train them to watch a bunch of different content and absorb information, and you'll see it come out in their ideas, if that makes sense.
This Past Weekend w/ Theo Von
E548 MrBeast
Exactly. Yeah. So you control their information diet by information diet. That's so wild. I mean, and that's, Yeah. I mean, I, I obsess over things. So yeah, it's important, but that's, that's, that's been super helpful.
This Past Weekend w/ Theo Von
E548 MrBeast
Um, because yeah, it's just, that's how we, cause a big part of getting a hundred million views theoretically on a video is if, uh, any, you know, is it something someone has seen before or not? Like, uh, there's this Ted talk I watched one time and he was talking about how, you know, if you're driving down the road and you just see a cow, you, you probably not even gonna look at it. Right.
This Past Weekend w/ Theo Von
E548 MrBeast
Who cares? You've seen him all the time, but if you're driving down the road and there's a purple cow, you're going to look like four times. You're going to remember that. Like you, you know, someone could ask you a year later and you'll be like, yeah, I saw a purple cow. And it's like, the only difference is it's purple. And it's kind of the same way on social media, right?
This Past Weekend w/ Theo Von
E548 MrBeast
Like if you're scrolling through videos and it's something you've seen before, not thing too crazy, it's just the, it's almost like you should visualize as like, that's the equivalent of someone seeing a cow. But if it's something they've never seen before, like you putting a bunker underground and two people living in it, that's, that is the equivalent of a purple cow on social media.
This Past Weekend w/ Theo Von
E548 MrBeast
Exactly. Especially during this show, like I sometimes throw large copious sums of money to eliminate other people to like offer it to certain people. And they say no. And I was always just like, what the fuck? Wow. This is crazy.
This Past Weekend w/ Theo Von
E548 MrBeast
Prince? You know I'm talking about Prince from Minnesota? No.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. You know, so that's that's a very important thing. So it's just if anyone watching ever wants to do social media, make your ideas the purple cow. Don't just be the cow. Yeah. You'll blend in.
This Past Weekend w/ Theo Von
E548 MrBeast
Um, no, it's, it's a pretty, this is 10 episodes. If we watched it all, you would see that it's like pretty widespread across the board.
This Past Weekend w/ Theo Von
E548 MrBeast
Well, that's a good one. I would say the biggest one is I think people think we make content for kids and like, you know, but. Oh, that's a great one. Yeah. Great answer. Yeah. And it's a lot of because I've been famous, famous air quotes. I don't know. But for a while now. And the thing is, when I was like in my young, like 20 years, I'm 26 now and I was like 20 or 21 years.
This Past Weekend w/ Theo Von
E548 MrBeast
I didn't have much experience with storytelling or like making these like videos with contestants and like how to like show what they were feeling or anything. So back then the videos came across a little like ADHD, like fast paced or whatever. Cause I, it's not like I had Christopher Nolan as a father teaching me, I was just learning storytelling as I was going.
This Past Weekend w/ Theo Von
E548 MrBeast
So a lot of my videos back then got a lot of views and like same when I was like 22 or 23, But, you know, the last three years, we've really leveled up the storytelling and building characters and especially the last 18 months and gotten better at like making content that, you know, people in their 20s and 30s would be like, well, this is like good and could enjoy.
This Past Weekend w/ Theo Von
E548 MrBeast
But because a lot of people haven't seen my newer videos and watch my older ones, they still think all my videos are like that. So they just kind of like push it up. So like when someone says like, ah, you're. videos are too ADHD and you don't have any storytelling. I'll usually like show them like one or two of our newer videos. I was like, oh my God, this is great.
This Past Weekend w/ Theo Von
E548 MrBeast
You saw that one 70 year old and she passed, which is she passed away. No, pass the challenge. I hope she doesn't pass away before the show airs.
This Past Weekend w/ Theo Von
E548 MrBeast
And I was like, yeah, let me guess. You just haven't seen a video in two years. I was like, yeah. And so that kind of is a little bit of a misconception I'm constantly fighting.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, exactly. And so, which obviously younger people watch the videos. Oh yeah, great. I mean, I think like anyone, you know, could watch that bunker video and be like, whoa, this is just high quality entertaining stuff. It's not like you have to be- Oh, I love that.
This Past Weekend w/ Theo Von
E548 MrBeast
You know? So that would be one. I guess other misconceptions of it is like, I mean, it looks like a lot of these videos, it just looks like me and the boys having fun because that's what I want it to look like. I want to put the boys in an environment where they're just themselves and things like that. I think people think what I do is a lot easier than it is.
This Past Weekend w/ Theo Von
E548 MrBeast
Like these things are monster monumental projects that are a pitch to fucking do. And it's like, you know, and you know, a hundred plus million people are going to watch it and you know, like, so everything's just gotta be fucking great and perfect. And, but we don't have years to do these things. We're trying to do what most people would do in a year and two months.
This Past Weekend w/ Theo Von
E548 MrBeast
So it's like, you know, it is tight timelines and it's, it's just, we don't have the budgets of these giant studios or anything when we're doing these YouTube videos. And it's just, it's, it's very, very difficult. You know what I mean? Like I have hundreds of employees full time.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. That depend on that YouTube channel. You know what I mean?
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. Yeah. I, I don't even know if I guess Mr. B studios, but yeah, it's a, it's just a lot of pressure because it's a, Yeah, it's just a lot of people depend on it. And it's just absurd to think that I have all these employees and we're spending all this money.
This Past Weekend w/ Theo Von
E548 MrBeast
And I just assume like the magical YouTube algorithm when I post this video is just going to give it to 100 million people every single time. And it's like, it's just like, that's a lot of stress. And it's like, it's a lot of people who, you know, watch the, it's just a lot of everything. It's a lot of pressure, a lot of stress. And it's like, If I don't film, then there's no video.
This Past Weekend w/ Theo Von
E548 MrBeast
So it's also not a typical business because, you know, you can, any other company, you can replace basically anyone. But you are the business. Exactly. I am. Like literally, if I'm just like, yo, for the next month, I don't want to film. the business debt, you know what I mean? So it's like, yeah, I wouldn't, I just, it's a lot. It's just a lot. No, it seems like a lot.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, that's what I was going for. What I really wanted is like, In my YouTube videos, sometimes people say they don't have enough emotion or they lack the storytelling or whatever. And part of it is like it's just YouTube.
This Past Weekend w/ Theo Von
E548 MrBeast
I get what you're trying to ask. It's like, how do you, uh, which side of the pendulum are you swinging between being stressed and wanting to die constantly or like prioritizing being happy and like that basically.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, I would say, like you, I'm just incredibly, incredibly, incredibly competitive. I just love winning. The thing is, I think people have a misconception. They try to put everyone, especially famous people, in a box where it's like, this is what motivates them, and this one reason is why they do everything. And I believe you can be motivated by... multiple things, right?
This Past Weekend w/ Theo Von
E548 MrBeast
Like one thing that pushes me is the fact that, you know, a lot of my friends I grew up with work for me and right. And I don't want to ever have to fire them because we can't afford to pay them. I have people who, you know, moved across the world to come work for me. So, you know, that's one thing that motivates me being able to provide for the people who risked everything.
This Past Weekend w/ Theo Von
E548 MrBeast
Another thing that motivates me is I just love entertaining people. And the fact that I get to entertain a hundred million people or 200 million people or whatever it is, like, I think our average videos are doing 200 million views in the first year. Like, I know that's a thing that won't last forever. Right.
This Past Weekend w/ Theo Von
E548 MrBeast
I mean, that's like, at some point, you know, I'm not going to be able to upload something and 3% of the humans alive are going to watch it. You know what I mean? So part of it is I want to make sure I'm like taking advantage of the opportunity I have here because this is like, I went and when I'm 40, I can't expect that.
This Past Weekend w/ Theo Von
E548 MrBeast
When you go to like a streaming platform like Amazon Prime Video or Netflix, you're like sitting down to watch something usually for like hours and you're to watch like this longer story and show. But when you go to YouTube, more than likely, like, you know, you're going there for a quicker hit. You're not sitting down expecting to watch a 10 episode series like you're. Yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
Like, um, and so that's one. And another one is like, it just, for whatever reason, it just is like built in my blood. Like, this is just what I do. Like working is just what I live for. And, um, I don't really know what else to do with my life. I'm just a machine that goes. And if I'm not working on something, like stimulating and pushing and innovating, I just kind of get depressed.
This Past Weekend w/ Theo Von
E548 MrBeast
No, I've just kind of always been like this. My mom hates it because I don't really celebrate wins or anything. I just always grinding on things. And yeah, I don't know. I think just some people are hardwired like that. And I think, but I... I think you just got to be who you are like that. It just is who I am.
This Past Weekend w/ Theo Von
E548 MrBeast
But there's there's other people who see my lifestyle because I've talked about it on podcasts. And, you know, a lot of creators want to be like me. And and they end up scaling up bigger teams and they end up trying to do videos like me. And then they end up there, find out they're miserable and they fucking hate it. And it's too much stress and pressure.
This Past Weekend w/ Theo Von
E548 MrBeast
And so I wouldn't I wouldn't advise this for most creators. Right. Like, I don't like I don't have work life balance. I just. You don't work. No, I just, I mean, I'm like, there are some months where, you know, I film 28 days, you know, and I still have to run festivals. I still do, uh, you know, uh, film 28 days on the main channel that I, I filmed for our beast philanthropy channel.
This Past Weekend w/ Theo Von
E548 MrBeast
I still film stuff for Tik TOK because we have over a hundred million followers to Tik TOK and I have to do stuff on Instagram. I still have to network and do these things. And, um, it's, it's like, I mean, it's basically, if my eyes are open and It's like, you know, I have a person whose job is just to help me basically write everything I want to accomplish on a whiteboard.
This Past Weekend w/ Theo Von
E548 MrBeast
I mean, it will take up the size of this wall and it's like all my priles and things I could be doing, things I should be doing, things other people need me to be doing. And then, you know, we'll just go in the next seven days, I'll circle all the things I want to do ancillary on top of what naturally I have to do. And then he'll just like schedule out basically every second my eyes are open. Wow.
This Past Weekend w/ Theo Von
E548 MrBeast
Which is good because it helps me I sometimes fall into the trap of being reactive. Like, you know, my content, you know, channel needs me to film this. This needs, Feastables needs me to do this. And, but, you know, you're never going to achieve something great if you're just constantly like, like a ping pong ball being told what you need to do by your employees.
This Past Weekend w/ Theo Von
E548 MrBeast
So occasionally you need to be proactive and do other things that, you know, people wouldn't think of and be a little bit more of a visionary. So doing that kind of helps make sure I'm prioritizing things correctly and things like that.
This Past Weekend w/ Theo Von
E548 MrBeast
just clicking on videos and watching. So content put up on YouTube is just different. It's like, you know, series don't do as well. And you, you know, and so it's much easier to build characters and feel emotion over these 10 episodes, six hours of content than it is in a 20 minute video.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, you... Yeah, because you technically couldn't just 180 and like, you know, because if you did, you'd lose your audience. And so, yeah, I guess technically you're working for them in a way.
This Past Weekend w/ Theo Von
E548 MrBeast
Oh, I mean, of course. Cause I went from one to, I think now across everything, I employ over 400 people. So full time. So it's like, yeah, I mean that when I first started hiring people, I was, I was 19. So like, or not, maybe even 18. So I was a teenager with no idea. I mean, Yeah. You asked what I learned.
This Past Weekend w/ Theo Von
E548 MrBeast
I mean, at the start, I literally went to, this is how stupid I was when I was a teenager. I literally went to a comedy club or whatever comedy. Tariq, what was it? Comedy. It was just the open mic. Open mic. Yeah. Tariq was one of the people I hired there. It's funny. He's still here seven days later, seven years later.
This Past Weekend w/ Theo Von
E548 MrBeast
But I went to an open mic and I was just like, you know, I want my YouTube channel to be a little funnier. So I'm just going to go hire some random comedians at an open mic. So I just went to one. And then I just was like writing on like a notepad every time they've they made me laugh, the comedians.
This Past Weekend w/ Theo Von
E548 MrBeast
And then the ones that made me laugh the most, they just afterwards went backstage and I was like, yo, you want a job? You want to help me make YouTube videos? And that's how I first started hiring. And then after that, I went into like my local Best Buy, you know, like the electronics store. This is fucking stupid, but I didn't know what I was doing. Like, obviously if you want to hire people,
This Past Weekend w/ Theo Von
E548 MrBeast
you should just go find production people or people with creative experience or whatever, not going to a local Best Buy. And I hired like seven people in my local electronics store. And so I have like this ragtag group of comedians and this ragtag group of people who sell fucking laptops. And I'm like, yo, and mixed in with some people I just hired from my high school.
This Past Weekend w/ Theo Von
E548 MrBeast
Cause you have like 10 minutes to build them up, but then you got to wind the story down because the video is going to end in 10 minutes. You know what I mean? So my big thing here was like, I really wanted you to feel something. And I wanted to like flex those muscles and like actually build characters and like give emotion and things like that.
This Past Weekend w/ Theo Von
E548 MrBeast
And I'm like, and we're making these videos that are getting views and like I'm scaling up and I'm like, you know, I'm like, guys, let's give my 3 million subscriber 3 million pennies. And they're like, how the fuck do we get 3 million pennies? I'm like, I don't know. And We're just like brute forcing shit. And I mean, it was an absolute dumpster fire.
This Past Weekend w/ Theo Von
E548 MrBeast
I didn't know what I was doing because I wish I had a mentor or something. But then after a while, I realized, oh, maybe I should hire people who have a little bit of experience in this field, not laptop salesmen and comedians. And over time, we kind of started to figure it out.
This Past Weekend w/ Theo Von
E548 MrBeast
I'll go to a Best Buy, right? Yeah, the Best Buy is the dumbest thing I've ever done in my life. Yeah, pretty crazy.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, it was like wearing a blue shirt. It was not the highest quality people. Yeah. One of them ended up being a convicted felon, too. And I didn't even realize that when I hired him. But yeah, it's just like, oh, you know, Best Buy hired them. I'm sure they do. They're fine. Yeah. I was supposed to do background checks when I was a teenager.
This Past Weekend w/ Theo Von
E548 MrBeast
Obviously we do that now, but yeah, I mean everything. I, I didn't know how payroll worked or taxes. I didn't know. I didn't know what a CFO was or bookkeeping. So it's just like a lot. And I just had to learn it through trial and error, but this, we have an audience the whole time. So it's not like I can just pause things and then like go, Oh yeah,
This Past Weekend w/ Theo Von
E548 MrBeast
let me just get rid of all these best buying comedians and replace them for real people. So I have to keep filming, but these videos we're filming are videos no one's ever done before. So these are really complicated things that are constantly going wrong. Like I think back then, like one in three videos I filmed, just like, I didn't like it.
This Past Weekend w/ Theo Von
E548 MrBeast
So I scrapped it or it got fucked up when we were filming it or whatever, because like it was, these were just big spectacles and we just didn't have the team for it. And I was reinvesting everything. And like, there was one time where I like, uh, I accidentally overspent and we were like negative $200,000. Yeah. My mom was like losing her fucking mind. And I was like, it's fine, mom.
This Past Weekend w/ Theo Von
E548 MrBeast
I'll just next month. I think we'll make like, you know, 200 grand or whatever. And I'll just like spend a little less. And I will, I will dig out of this hole. Like she hated it.
This Past Weekend w/ Theo Von
E548 MrBeast
Well, that, but we just didn't have money growing up. And so like, like when, when I wanted to, like when I think one month we made like a hundred thousand dollars and she was like very adamant. She's like, just put 20% away. Just let me build a nest egg, this and that. And I was like, no, actually I was thinking of just giving like a hundred thousand dollars to Twitch streamers.
This Past Weekend w/ Theo Von
E548 MrBeast
You know, like when we were watching that, even though I've already seen it like a hundred times already, I could feel my heart pounding. I mean, or it might've been the Celsius I was drinking. I don't know. But like, I really could feel the emotion. That's what I want. Like when people watch the show, I want them to have very intense feelings.
This Past Weekend w/ Theo Von
E548 MrBeast
I think that'd be a good video. People would like, and she's like, she like for 10 hours straight was like, why not give them 80,000? It's like, because I don't, And this is where I'm a lot better at communicating now than I was back then.
This Past Weekend w/ Theo Von
E548 MrBeast
I was like, I mean, you're talking like, this is a guy who grew up with pimples, didn't communicate much, sat in his room and fucking worked on YouTube videos and obsessed over, you know, business and entrepreneurship where everyone else just want to watch South Park. And so I, I didn't relate to anyone. So my social skills, like skills were negative 10,000.
This Past Weekend w/ Theo Von
E548 MrBeast
So I was horrible at communicating things. So I'd just be like,
This Past Weekend w/ Theo Von
E548 MrBeast
and like in hindsight it's kind of obvious but at the time like there's a huge language barrier between me and my mom because all that existed in this brain was make the best videos possible you know and she didn't fully get that and like that was that was it I was I was a robot that that that is what I live for I was a I was not a human at that time and so I was just like if we made a hundred grand why would I not spend the hundred grand on videos and she'd be like put some away and I was like
This Past Weekend w/ Theo Von
E548 MrBeast
But if I put it away, I would just spend it on other videos. So why can't I just spend it on videos now? And we would just do that hours, every single day.
This Past Weekend w/ Theo Von
E548 MrBeast
And we're not going to do that. Why am I putting the money away?
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, exactly. I was like, mom, my rent is like $350. The car's fine. I was like, why do we need to put it away? And she'd just be like, no. And I also didn't fully realize this, but she would even get trauma to like 2008 when they lost everything and went bankrupt. And so she was like- Oh, she's like, we got to save something. Yeah, exactly. But yeah, so that's what would make it intense.
This Past Weekend w/ Theo Von
E548 MrBeast
And I didn't fully understand it at the time either. So it would like get her to the point where she would cry because I would reinvest everything. And she just like didn't want what happened to her in 2008 to happen to me. And I just like- didn't care at all. I just like, wow, trust me videos. And so that happened.
This Past Weekend w/ Theo Von
E548 MrBeast
That was a thing for a very long time, but eventually she got to the point where she's like, you know what? I'll just trust you. And that's when, that's when things got great. Cause then like it helped my relationship with her a lot because she started stressing less and she just believes, you know, I got it.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. When shit happens, she just goes, I know you'll figure it out. I'm like, thanks. Like no need for you to cry or freak out. Like I got this.
This Past Weekend w/ Theo Von
E548 MrBeast
right now I don't really get any time off. So I, we joke like in 10 years, all the things we'll do when like things kind of cool off. Oh yeah. But no, we, she, she gets it. She, um, she actually sent me a message.
This Past Weekend w/ Theo Von
E548 MrBeast
Like, I think it was like four days ago, like a really long message saying how like, she was very grateful that she still gets to work with me and do things with me and how like most people in my position were like push their mom away. But we, we do a lot of our bonding is like doing work stuff and things like that because it's like, then it's like something I truly care about.
This Past Weekend w/ Theo Von
E548 MrBeast
You know what I mean? Like if we went to a concert, like she would see through that facade. She would know I'm not doing that because I care, just doing it to like check a box. So, but when we work together, it's like genuinely fulfilling and it's cool to like- She likes to work too? Yeah, well, the stuff she was doing when we're building the business, no, that was very stressful.
This Past Weekend w/ Theo Von
E548 MrBeast
Now we have it to stuff that's a little more chill and where it's fun. Like, you know, we have,
This Past Weekend w/ Theo Von
E548 MrBeast
hundreds of employees that have divvy cards and all these things and so we have a lot of bank accounts you know how do you know you know someone's not just stealing money yeah for sure who else can you trust besides your mom to control the master accounts because at some point there's a master key is someone who could i mean if they wanted to just withdraw a million dollars and just fucking run to mexico right you know so like that's like a really big thing that i counted my mom just to like manage the accounts and make sure there's no fraud and stuff like that because i
This Past Weekend w/ Theo Von
E548 MrBeast
I don't fucking know. And things like that. But yeah, it's been a fun journey. And so I'm very grateful for my mom. It's kind of crazy that moms just put 18 years of their life just pouring everything into building up this human.
This Past Weekend w/ Theo Von
E548 MrBeast
I know. And then they just unleash you in the wild and then you just move on. And it's like, it's just wild.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, because I'm thinking about how like... you know, when I, I love to spoil my mom. Cause I'm like, you just like gave everything for 18 years, especially after 2008 and all this stuff, you know, worked multiple jobs just so I could like, at the time, what you thought was just be a brat and work on YouTube videos.
This Past Weekend w/ Theo Von
E548 MrBeast
And you thought, you know, just basically it almost would have seemed by my purpose in life was to make it as miserable as possible. Yet you kept raising me and didn't give up on me. Um, and it's like, so I think of that and then I'm like, fuck, I need to spoil my mom. It's like, you know, I think of a different parallel universe where I'm not in this position.
This Past Weekend w/ Theo Von
E548 MrBeast
Well, you will later on, but because there's a thousand of them. Right. First, I got to- lay down the hammer, ask 900 of them or whatever, and then we can build them up. And I definitely learned why no one ever does stuff with a thousand, because that's the most contestants ever. It's a lot to like, just everything is, you know, a thousand hotel rooms a night. You know what I mean?
This Past Weekend w/ Theo Von
E548 MrBeast
It's like, damn, I would never have been able to repay her for all that time. Spoiler as much. Yeah, or spoiler as much.
This Past Weekend w/ Theo Von
E548 MrBeast
No, no, it's accurate. The thing is, again, I have hundreds of employees that I employ full time, but I've also hired hundreds of people in the past. And sometimes we have hundreds of contractors just working on singular videos because the sets are so big. So we work with lots of people. It's impossible for there never to be anything negative. That's why you have HR and things like that.
This Past Weekend w/ Theo Von
E548 MrBeast
crazy to say there's never been any issues where no one that's ever worked for me has ever been unhappier or you know one employee's never said anything you know dumb to some other employee that made them want to complain or things like that so um but i think the thing is it's just obviously completely blown out of proportion like that's not a thing that's just particular to us any company with hundreds of employees obviously there's going to occasionally be something someone says is something that's inappropriate or something that's not ideal but that's where when we're made aware of it we
This Past Weekend w/ Theo Von
E548 MrBeast
obviously have HR look into it. Or if it's something serious, we'll bring in an outside third party, have them look into it and just tell us what to do. You know what I mean?
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. Like I have people on play that I've never met in my life. I probably never will. I mean, cause we just have so many people and some of them don't work in my hometown and things like that. So, Yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
I mean, the answer is like, yeah, it's absurd to think that, you know, hundreds of people or sometimes over a thousand when we scale up contractors working together all these hours that there'll never be any issues. Um, and yeah, all I can really do is, uh, make sure I'm not creating an environment where we're influencing that, which we're doing our best.
This Past Weekend w/ Theo Von
E548 MrBeast
And like, um, and then when those kinds of things happen, just bring in someone to look into it and Just be like, yo, tell me what to do because I'm a fucking YouTuber. You know what I mean? Right. Yeah. You know, if someone says something like, you know, Hey there darling or whatever. And then someone, that person feels like that was inappropriate. Like, I don't want to be the judge of that.
This Past Weekend w/ Theo Von
E548 MrBeast
I want to, I don't want someone in my company to be a judge of it. I want to bring someone in and be like, yo, talk to them, gather the facts and you tell me what I'm supposed to do, which is what we do. And that's all I really can do. You know? Yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
If the hotel room is $200, that's $200,000 a night and just hotel rooms and you're feeding them. And even like every little thing is so expensive when you times it by a thousand and then like to record a thousand people, you need a thousand cameras. just to buy a thousand cameras is a bitch. And then to hook all the cameras up to the server, we need like 56 miles of cable to run it over there.
This Past Weekend w/ Theo Von
E548 MrBeast
Um, well, the thing I've been focusing most of my time on in that area recently is, um, so for festivals, obviously chocolate is made of cocoa. There's a lot of unethical stuff that goes on a cocoa farms. I don't know if you're aware of that.
This Past Weekend w/ Theo Von
E548 MrBeast
In West Africa. So majority of the world's cocoa comes from Cote d'Ivoire, Ghana. It's like, I believe like 70% of the world's cocoa. Cote d'Ivoire? Cote d'Ivoire. Cote d'Ivoire. Cote d'Ivoire, yeah. Cote d'Ivoire.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, two countries. They're on the left side of Africa. Kind of like where the round part right there. It's like the perfect place to go grow cocoa. But 46% of the labor on farms there, which is where almost all the cocoa in the world comes from, is child labor. So it's like pretty... Pretty, like just a lot of things going on there.
This Past Weekend w/ Theo Von
E548 MrBeast
And so that's where I've been focusing a lot of my attention because obviously we need a lot of cocoa for Feastables. And so we used to get our cocoa from Peru, which ethical sourcing is not as big of a problem over there. And we use a lot of family-owned farms and blah, blah, blah. But the thing is... there's not enough cocoa comes from Peru to supply big chocolate.
This Past Weekend w/ Theo Von
E548 MrBeast
And I wanted to show like, so saying I ethically sourced my cocoa from Peru doesn't really prove anything because big other chocolate companies will just go, okay, but we can't do that. There's not enough cocoa in Peru. So like that doesn't count. It's not possible to ethically source cocoa in West Africa. So and I knew if Feastables kept growing, eventually we'd have to switch over there.
This Past Weekend w/ Theo Von
E548 MrBeast
So this past year we switched our supply chain over there and we've been just working with the, have you ever heard of Tony Chocolony? Probably not.
This Past Weekend w/ Theo Von
E548 MrBeast
Well, it's a reporter who went like super deep in exposing like the chocolate industry and child labor. Really interesting guy?
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. Yeah. And then, but, and he was like, and no, no chocolate companies would ethically source their cocoa. And he kept exposing them and none of them were doing it.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. So he started his own chocolate company to prove that you could ethically source it. And he called it Tony's Chocolate Lonely because it's the lonely chocolate brand.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, badass, baller company. And so I've been working with them to figure out how we can also ethically source our chocolate because they're the only ones really doing it.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, so we built a supply chain with them. And so all our farmers were Fairtrade certified and then we pay our farmers a living income because a big reason why there's child labor is because farmers in West Africa just don't make enough money. So if you're to rank the issues, the number one issue is just income. They just can't even afford to hire adults. They don't make enough.
This Past Weekend w/ Theo Von
E548 MrBeast
So what they do and what we're doing for Feastables is there's a living income reference price where they basically look at the cost of bread, the cost of living, cost of inflation, blah, blah, blah. And they go, if a farmer were to sell you a metric ton of beans, if they don't get paid this number, then they won't be able to make a living income.
This Past Weekend w/ Theo Von
E548 MrBeast
And then you need like fucking 250 camera people to check in on them. And so it's like, I know why people don't do reality shows at this scale because it's so fucking expensive. Yeah, what was the total budget of this show? Uh, can you, can I want to tell you about it? Can you just believe it? So it doesn't make it in for sure. Okay.
This Past Weekend w/ Theo Von
E548 MrBeast
They won't be able to live, which then means they'll be forced to use child labor because if not, that's the only way they'll be able to survive. Right.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, so they need to make, and I'm paraphrasing, this is mile high stuff, but they need to make this theoretical number, which is living income reference price. And so that's what we guarantee our farmers. So if they theoretically sell us the cocoa, a metric ton of cocoa for less than that, we'll pay a premium on top and be like, no, here's extra money.
This Past Weekend w/ Theo Von
E548 MrBeast
This is what you need to make so you can actually live. But we don't want child labor on the farm. So we'll guarantee you'll make this much, but I don't want to see fucking nine-year-old Timmy on the cocoa farm. You know what I mean? Yeah. So that's like the big thing.
This Past Weekend w/ Theo Von
E548 MrBeast
And then we do like, they have farm coaches that, because another way to help farmers make more money is not just pay them more, but it's also helped them get more yield out of their farms. So they have coaches that will help counsel them and, you know, theoretically try to help them get five or 10% more yield out of the same hectares they have. Occasionally give them some supplies.
This Past Weekend w/ Theo Von
E548 MrBeast
It's like very like all about getting it because it's an income problem for a lot of them, why they're using child labor. You could go to the farm and be like, stop using child labor. But if they can't,
This Past Weekend w/ Theo Von
E548 MrBeast
So that's been a big journey. I actually spent recently a week in Ghana just going through the whole supply chain. So I worked on the farm, and then you laid the, cracked the pods, laid out to dry, and then saw where they dry and then where they store the beans. And even how the government does QC on the beans. Went through the whole thing all the way to the ship.
This Past Weekend w/ Theo Von
E548 MrBeast
So this has been the last year of probably like, a good fucking chunk of my time has been going to like figure out ethical sourcing with them because it's, it's very like, it's very expensive, you know? So I just want to make sure we're doing it right. And yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
You know? Like I hope to get it where, if Feastivals keeps growing, where we can be like, look, we're a big chocolate company and we're ethically sourced and we're profitable. So then we can look at other big chocolate companies and go, you have no excuse, right? Right now they can all just say, it's impossible. You don't understand, you know, you don't have scale at companies our size.
This Past Weekend w/ Theo Von
E548 MrBeast
This is like, this is a fairytale dream, but because no one's doing it, you know, that's actually doing serious revenue. So if we can get to that point where theoretically we're selling a billion dollars a year of chocolate and it's ethically sourced and it's profitable, then like they have no excuse. Exactly.
This Past Weekend w/ Theo Von
E548 MrBeast
Like, cause there's over a million kids in child labor and on cocoa farms in West Africa right now. Yeah. And like Feast World itself is not going to be able to get all a million out.
This Past Weekend w/ Theo Von
E548 MrBeast
But if we could theoretically get tens of thousands of kids out of child labor and then use that in my, you know, platform and stuff like this to bully everyone else, then hopefully that can create a snowball that gets hundreds of thousands of kids out of child labor.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. I don't like him. I can say I don't like Three Musketeers either. Not because of anything, just I don't like them.
This Past Weekend w/ Theo Von
E548 MrBeast
No, just be like, what the fuck? Um, or do this. Sure. Put that over my mouth.
This Past Weekend w/ Theo Von
E548 MrBeast
And they were better when my mom- Yeah, paydays, I feel like if they had like a little more saltiness, a little more nuts, those things would be the bomb. Yeah, the chewy stuff in the middle is just a little too overpowering now. I agree.
This Past Weekend w/ Theo Von
E548 MrBeast
Bro, I relate. I had a payday recently. I thought the same thing. I was like, this like fucking shit in the middle. It's just not, there's no flavor. I want more fucking salt.
This Past Weekend w/ Theo Von
E548 MrBeast
We can, we can talk about the conspiracy theorists are going to run away with this, but a lot of, uh, there's, uh, when there's like, um, a higher ad, uh, What is it? When you get bigger, there's like a Google preferred or whatever, where it's like a, for bigger advertisers, like Coke or whatever, like premium advertisers, they want to make sure they're not advertising on, you know, bad content.
This Past Weekend w/ Theo Von
E548 MrBeast
So like for bigger channels, YouTube, if they'll review your video before it goes up, just to make sure it's clean and you're not just like, saying Hitler a thousand times to make sure it's good for bigger advertisers. So they review it for that, but they do that for, I believe thousands of creators right now, which, you know, but you don't have to do that. It just helps you get higher ad rates.
This Past Weekend w/ Theo Von
E548 MrBeast
But no, I mean, I just post whatever they don't know what I'm doing or anything. And they're, they're pretty chill. Like, do you think they're in a tough position?
This Past Weekend w/ Theo Von
E548 MrBeast
Well, the thing is, they're not making you take it out. They're just saying if you don't take it out, you won't get higher ad rates. That's a good point. Think of any brand that spends a billion dollars a year on marketing. That's them saying, hey, YouTube, if any of these things are in a video, we don't want to be on it.
This Past Weekend w/ Theo Von
E548 MrBeast
And YouTube just going, hey, take this out or we can't put these premium ads on you, which I think makes perfect sense.
This Past Weekend w/ Theo Von
E548 MrBeast
I've maybe drank like five times in my life. I don't like the way it makes me feel. Is it out of control that it makes you feel, you think? No, it just like, well, so I didn't drink alcohol till I was like 23 or 24. I wanted to stay the fuck away from it. Cause I have a very addictive personality. So I was, my goal was to go my entire life without ever drinking alcohol.
This Past Weekend w/ Theo Von
E548 MrBeast
Um, but then I was like with Logan Paul one time where I was at, I was at a casino gambling and then, um, Logan Paul was there and then he was like, let's hang out.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. So before this, we were showing on episode one of a show I have coming out December 19th. What'd you think of it? We watched it and then he started talking. His team was like, hit the cameras. Like, wait, wait, wait. Now I'm dying to know. What'd you think?
This Past Weekend w/ Theo Von
E548 MrBeast
I don't even remember. It might've been like Floyd Mayweather versus Conor McGregor or something. Oh yeah. I don't know. But so I was like, okay, let's, we can gamble together. And then we're walking to like the tables and he stops by a club. He's like, let's just go in here. It'll be one minute. I was like, oh my God, I fucking hate clubs. They're so boring.
This Past Weekend w/ Theo Von
E548 MrBeast
So I go in there one minute turns into like two hours and I'm just so fucking bored. And I just caved. I was like, okay, I need to just drink. And I'd never drank in my life, but I'm like something, I need something.
This Past Weekend w/ Theo Von
E548 MrBeast
So that's what I'm, Like that was the time I did it. And then I was just like, Oh, I just kind of like feel weird, but it's not a happy weird. It's just like, this is, I just don't like it.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. It just, I don't know. I, I, I don't know how to describe it. It's like, It just makes me feel stupid, but not a good stupid. It's not like a happy stupid. It's just dumb, like a waste of time.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. Because it gets crazier. Like that first one, we built a thousand towers. And those are real towers that have actual hydraulic press doors that have to be safety proof with giant foam and crash pad at the bottom with the light system, right? Because we're turning them red and green. And then we had to build custom software to connect it all where you press a button and the lights change.
This Past Weekend w/ Theo Von
E548 MrBeast
Um, no, no, no. I mean, I, I might when I'm older, but not if they lowered it, that was mostly a joke just because I knew people would freak the fuck out and talk about it. Um, and it worked, but I would, uh, if I were to, it would probably be like when I'm like 50 or 60, cause I would need to like accomplish everything I want in business and stuff.
This Past Weekend w/ Theo Von
E548 MrBeast
And then probably take like 10 years and I'd have to go be like, uh, do something at the local level and then the state level and work my way up. But yeah, Yeah, we'll see.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, I mean, he's pioneering taking us to Mars, electric cars, talking with your phone through your brain, digging tunnels, fixing traffic, you know, getting rid of a trillion dollars of waste in the government now and this and that, and I'm pioneering Funny videos. I don't know if I put those in, but kidding. But yeah, we bumped into each other at the Super Bowl, said hi.
This Past Weekend w/ Theo Von
E548 MrBeast
I think he asked me, do I think people call X Twitter still or do people call it X? And I was like, yeah. Most people call it Twitter, I've noticed. He's like, interesting. I think that was kind of like the gist of it. But outside of that, no, not really. I mean, I'm in talks with people at SpaceX and even cooking ideas and things like that, but not Elon himself.
This Past Weekend w/ Theo Von
E548 MrBeast
Oh, yeah. Starlink's amazing. Bro, when you're in fucking Zambia in the middle of nowhere, that's the only way. Starlink in Antarctica was amazing. Like Antarctica, you're in the middle of nowhere. And I mean, literally the furthest from human civilization on the planet. And yeah, you can get internet. It's such a phenomenal product.
This Past Weekend w/ Theo Von
E548 MrBeast
Oh, boy. Yeah, Antarctica, you should go to Antarctica at some time in your life. It is.
This Past Weekend w/ Theo Von
E548 MrBeast
They'll have me up there. So there's like, you go to South America and then you get on a Boeing 747, like an actual commercial plane.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, you go all the way to, like, the very bottom, like, of Chile.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. And then you board, like, a commercial plane. Like, you're flying, like, fucking Delta here. And it just starts flying. And you just... You fly over the ocean and then you see just this... just endless abyss of white snow and mountains. And you just keep flying deeper and deeper and deeper into it. And then you just see this just fucking ice runway.
This Past Weekend w/ Theo Von
E548 MrBeast
And then we had to rig, like I told you, a thousand cameras in there. to a giant control center. Like just that first episode alone was, I mean, crazy, man.
This Past Weekend w/ Theo Von
E548 MrBeast
I mean, it's the sketchiest thing you'll ever see in your life. And it just lands this commercial airliner there. I had no idea of any of this going into it. I kind of went into it pretty raw and you get off. It's It's they know. Yeah. Go down one image right there. That one click on it because they have to brush all the snow off. Yeah, that's what you land on. Wow. Just ice.
This Past Weekend w/ Theo Von
E548 MrBeast
And then then that's not the one we went to. But then there's just this research facility where there's like three big tents that researchers work out of. And then there's like 100 tents that they all live out of. So there's no actual terminal.
This Past Weekend w/ Theo Von
E548 MrBeast
No, because it's like, so the time where it's like sun 24-7, but then there's like these intense winters, like three or four months a year where it's like dark and you can't be there. So they have to pack everything up and leave. You can't leave anything behind. So it's like a temporary thing. And so we get out and there's all these researchers doing experiments and cool shit.
This Past Weekend w/ Theo Von
E548 MrBeast
And I'm just like, hey, I'm here to film a video. So- And then a snow, so we were supposed to just be there for like two days or three days or whatever, but a snowstorm hits. So what we were going to do is just go out in a random direction and then just set up a camp in the middle of nowhere in Antarctica and try to survive for 50 hours. But there was an intense snowstorm.
This Past Weekend w/ Theo Von
E548 MrBeast
So we're just, we had to sit in these research facilities and wait them out. And one of them was so crazy. It's like this, uh,
This Past Weekend w/ Theo Von
E548 MrBeast
tent with like door and it like flew the door flung it open it was so intense that we had to like tie like hold the door shut because it's like like barreling snow and and i'm like my god i think we're gonna die like it was crazy they're like we haven't had a storm like this in a while and like uh you have like all these little tents that you live in and like the big communal tents for the where everyone hangs out and stuff and the little tent
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. Yeah. I didn't, I don't own that building. Yeah. Cause the problem is like, we needed six massive hangers. So like we basically in Canada, there's like these six giant airport hangers. And we were just like, Hey, can we use those and converted them all to these big sets. And then right outside is a field.
This Past Weekend w/ Theo Von
E548 MrBeast
Like we had to build like actual snow walls around our tent because there's so much wind blowing that like our tents would have got swept away. So we had to, I had to barricade the, I'm like, this is just the normal thing. They're like, yeah, that's just what happens. And so you're like building a wall around your, your, you know, metal pole reinforced tent that you're going to sleep in.
This Past Weekend w/ Theo Von
E548 MrBeast
And like when the winds would pick up at night, I'm like, fuck, it's like, is my tent just going to fly off?
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, you just run to the bigger tent, but it's like, it was crazy. You know, and also in Antarctica, probably it's like, you can't pee or shit in the snow or anything. Like, because you can't leave anything behind. Like that's massively illegal. And so everything, all your waste and stuff, you have to store and carry and hold and that kind of stuff. fly back with it?
This Past Weekend w/ Theo Von
E548 MrBeast
Uh, well they, they will, but you'll just put it in like, like a piss tank where they'll hold onto it and the shit and the shit bag that they like this big shit thing they had. Um, but also you get snow blindness because there's, everything's white and the sun reflects. So you have to wear glasses when you go outside or you'll literally blind you, which was like, that was crazy.
This Past Weekend w/ Theo Von
E548 MrBeast
Well, so you wear these tinted glasses. What are you even doing, dude? It's like you're 80 years old. It's so beautiful, though. It's crazy to just see. You're just in the middle of nowhere. It feels like you're on a different planet. Sometimes you just walk outside. You just walk in a direction. You just see nothing anywhere.
This Past Weekend w/ Theo Von
E548 MrBeast
No, there's literally nothing there. I mean, and like, so after the snowstorm calmed down, we just went out, like got on these like little skis or things, went far away. But this is where it gets scary because there's crevasses and ravines and things like that. So you could be walking and then just fall a hundred feet and die, right?
This Past Weekend w/ Theo Von
E548 MrBeast
Because there's like the snow could have like slightly piled up over like a hundred foot gap in between the ice or things like that. So you have to have like this device go on in front of you that checks to make sure there's not just like a giant hole you're going to fall in. You have to mark everything. So we go out in this random direction, scan everything.
This Past Weekend w/ Theo Von
E548 MrBeast
And then we scanned like this little, like a hundred foot square foot perimeter, put up flags. And it's like, guys, if you walk across those flags, there's a chance you'll fucking die. So boys stay within this unless we scan more areas. And then, yeah, we just started setting up tents, raw dogging it in the middle of nowhere, Antarctica, far away from the research facilities.
This Past Weekend w/ Theo Von
E548 MrBeast
And it was a fucking awesome experience. And then there's this mountain that no one had any records of someone climbing. So we climbed this pretty tall mountain. And so I got to name it, um, which I named it Shopify because they sponsored the video and helped make the whole thing happen. But so, but like, uh, it was crazy, man, climbing up this mountain. And I just, I had no idea how we did that.
This Past Weekend w/ Theo Von
E548 MrBeast
And that's where we built that city, which was also, so I, I have in this field at one point, I have like 800 people working over here, just building a city in the middle of a field. And I've got like 600 construction people in these six hangers, just building these other sets. And then I have all these, I mean, at some points we had like over 2000 people on set just in this town in Canada.
This Past Weekend w/ Theo Von
E548 MrBeast
It was, can you pull it up? Just like go to the 50 hours in Antarctica. Uh,
This Past Weekend w/ Theo Von
E548 MrBeast
is it nice like and there's no people there's not like antarctic and you can't go to a bar nothing there's nothing no there's literally nothing like this there's research facilities do you think there's crazy stuff going on down there like they say there's a lot of uh no i don't think there's anything i didn't i yeah that see look at that wow it's fucking crazy yeah we were deep in there and it's super cold huh
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, it depends on the time. Well, so the problem is like when you move around and you have so many layers, you start to heat up and then you take the clothes off and then you get really cold. Yeah, so you look where we went to.
This Past Weekend w/ Theo Von
E548 MrBeast
Well, it's not straight. Like those are real rocks and stuff. So it's ice on top of stuff. So yeah, there is land. And it is crazy that- Oh my God, bro. Yeah, look at that snowstorm we got hit with. So this is after we left the research facility and now we're going to set up camp. And like, yeah, those are the goggles you have to wear to not go blind.
This Past Weekend w/ Theo Von
E548 MrBeast
And then right here is where- It's like a human Iditarod kind of. Oh, that's the island? That's the mountain you named? No, no, that's just Blackhound. Yeah, the mountain's behind us over there. And then this is us setting up our tents and just, I mean, we're just a bunch of stupid kids. I don't know how we pulled this off.
This Past Weekend w/ Theo Von
E548 MrBeast
Obviously, we had a safety expert there. Yeah, but obviously. Then just skip ahead towards the end where you see me climbing up the mountain. It's probably, yeah, I don't know. Maybe after this or before it. I just want them to see, or yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, keep going to the left. Is that an igloo? No, that's the tent, but it's metal reinforced. Yeah, to the right a little bit. Yeah, right there. Just hit it. Right click a couple or double tap. Yeah, so look at this right here. This is us climbing up the mountain. Look at those views. It's fucking gnarly. Shopify mountain. Yeah, I did an ad read.
This Past Weekend w/ Theo Von
E548 MrBeast
I was like, what's the most interesting time I can do an ad read? And I was like, where people wouldn't click off. I was like, you know, while I'm climbing this mountain, it'll probably be more interesting.
This Past Weekend w/ Theo Von
E548 MrBeast
I feel like they would think it's Western propaganda. I don't think they would let me. You know, when I first started uploading in China, they called me like an American capitalist or whatever. We posted some of our videos that got views. They're like, this American capitalist. So I stopped posting the videos where we give away money and just more like the challenge videos.
This Past Weekend w/ Theo Von
E548 MrBeast
I don't know what the logic was, but I just noticed that a lot in the comments. So I was like, okay, let me just switch up what I'm posting over here. What do you watch on TV, man? You watch anything? What am I watching? Do, do, do. I'm about to start penguin that I haven't, that HBO show. I haven't started that yet. Oh yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
I was on the list for tonight. Um, honestly, I'm watching Beast Games. Like I probably watched that episode we watched earlier a hundred times.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, notes. But I've also... Now I just get enjoyment out of watching other people watch it because that episode's mostly locked. But I'm like... So good, man. Yeah, I've watched like maybe 30 people watch it. So it's like my... My guilty pleasure is just watching other people watch my show. It's awesome.
This Past Weekend w/ Theo Von
E548 MrBeast
But Beast Games is definitely for everyone. I mean, it's the most aged up, mature stuff we've ever done. And I just can't wait. Because we spent over a year working on that. I told you how much money we spent on it. It was so much time and effort. And like the YouTube videos you make and then you upload two months later. To sit on this for so long and we have 10 episodes of it filmed.
This Past Weekend w/ Theo Von
E548 MrBeast
fucking awesome god fucking damn it i can't wait so you're so that's something that excites you just to see people see it yeah oh i'm so excited i'm so because most people have no idea what it is and the ones that are going to watch it and they're just they're i feel like their minds are just gonna be so it's great alone the fact you told me everybody's on their own individual platform and how many platforms were there a thousand towers yeah that's crazy bro
This Past Weekend w/ Theo Von
E548 MrBeast
Uh, yeah, we, we worked with, uh, two different unions and then, yeah, we hired a bunch of people locally and things like that. So yeah, it created a lot of jobs locally there.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, I had to build 1,000 of those and then 1,000, well, we needed 3,000 hydraulic presses or whatever they're called to open them and 3,000 hydraulics and it's like to build those and then 1,000 foam pits and 1,000 crash pads and then we had to rig up 1,000 lightings and 1,000 GoPros and then to build all that and then the screens on the side and I mean, even just $5 million of real money having that there and all that stuff and then building the sets, and that's just one of the 10 episodes, you know what I mean?
This Past Weekend w/ Theo Von
E548 MrBeast
So we had to do that 10 times built a fucking city. Name one show who has just gone, okay, this field, build enough housing for 500 people, build a sports facility, build two massive five-story towers, build a helipad, build this, build that, build that, and make it look good in a wall.
This Past Weekend w/ Theo Von
E548 MrBeast
I haven't seen it, but I've heard of the last take handoff car keeps it type. Yeah. Yeah, okay, I've seen a clip of that on TikTok.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. So we did one, too, where we took a million dollars in cash, had people put their hands on it. And I think one of the four people, I don't remember. Because after like 18 hours, you start to forget. You're not 100% focused. I think he just reached to grab something. And it was like, oh, shit. And lost a million dollars.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. Well, that's relationships just even outside of dating have always been a problem for me because like I I think this might have been a traumatic experience because I still picture it to this day and I occasionally have dreams of it. But I remember when I was like 15 or 16, like I was so obsessed with YouTube.
This Past Weekend w/ Theo Von
E548 MrBeast
I remember like at lunch one time, like one person literally just looked me dead in the eyes and said, do you know how to talk about anything besides fucking YouTube? And I that like that I was like, whoa. And I like, and then I was like, okay, I'm going to not talk about YouTube.
This Past Weekend w/ Theo Von
E548 MrBeast
And then, so I just didn't talk like, and like at one point someone unironically asked me if I was mute, like, cause I was just like in my head, I was like, well, people think I talk about YouTube too much. I don't know anything else besides YouTube. And so I just didn't know what to do. And it was like very like traumatic for me because I was so fucking obsessed with it growing up.
This Past Weekend w/ Theo Von
E548 MrBeast
And the problem is though, right. And back then I thought, okay, I'm a freak of nature. I'm the problem. And I tried to, I tried to watch South Park and I think it's a good show, but I just didn't find it interesting. And and my like opportunity cost brain back then was like, no, I need to be working. This is blah, blah, blah. And so I just never related to anyone.
This Past Weekend w/ Theo Von
E548 MrBeast
I thought it was because I'm a freak and it's all me, me, me. But then I as I when I was like 18 or 19, I got a little smarter. I realized, no, it's just in my school. There just weren't people who are interested in the same things as me. And so I was like, that's. But it is what it is. I don't need to change who I am. I just need to change the people I'm around.
This Past Weekend w/ Theo Von
E548 MrBeast
And that was like a big turning point for me. And so, no, I don't struggle with the relationships. Well, I mean, if you just put me in a room with... someone who doesn't, isn't trying to achieve anything or doesn't want to do anything extraordinary and just wants to play video games and blah, blah, blah. Like, yeah, I mean, I wouldn't relate to him. I'd be a struggle.
This Past Weekend w/ Theo Von
E548 MrBeast
Um, but you put me in a room with someone who is building a business, um, and trying to do something cool. Like, I mean, we could probably talk for 10 hours straight. You know what I mean? So it's just all who you're around. It's just, those people are pretty rare and you, you don't stumble into them. You have to be very diligent to like have those kinds of people in your life. Um,
This Past Weekend w/ Theo Von
E548 MrBeast
So, yeah, that just putting myself around the right kind of people has helped like crazy. And my current girlfriend, she's amazing. She understands that, like, you know, growing the channel and making great content. And right now with Feastables, because we're trying to build an ethical supply chain. So I'm doing this on fucking steroid hard mode and all these other things I'm trying to do.
This Past Weekend w/ Theo Von
E548 MrBeast
It's like it's not easy. And like, you know, she understands. gets it. You know what I mean? Like there are just some days where I won't be able to come home. There are just some days where, you know, I'm going to film for 16 hours and I'm going to, I will come home and I don't even know if my eyes will be open. Like I'm going to come home and just pass out because it was so intense.
This Past Weekend w/ Theo Von
E548 MrBeast
And so it's great. Like, and we, we communicate really well and that kind of stuff. And I'm very happy. But yeah, I guess that's kind of the gist.
This Past Weekend w/ Theo Von
E548 MrBeast
No, I, um, it's actually nice though, because one thing I've found is, um, because we're not robots, you do have to take time off, even though I hate that you, you can't work all the time. And so I found that in the past, I would just like, if I went eight days, like really hard or nine days, like sometimes I get it to 10 or 12 in a row, I would just like wake up and just feel like shit and crash.
This Past Weekend w/ Theo Von
E548 MrBeast
And I need to like, watch an anime or something to like decompress and blah, blah. But I found like, if I consistently spend time with my girlfriend, I don't like boil up to this point where I'm so stressed and I need to crash. I'm losing my mind at borderline. I'm going to have a mental breakdown. You know what I mean? Yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah. It's like, you know, because then I get these, it's like decompression shots when I hang out with her, like more consistently, because it's like, When you just go home alone to an empty bed, it's like, what do you do besides just sit there and think about work? But if you have this beautiful woman, you're like, oh, this is cool. Let's talk about things.
This Past Weekend w/ Theo Von
E548 MrBeast
And it helps you take your mind off work. So I've noticed that's been a good benefit is I just don't have borderline mental breakdowns as often. Yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
I'm sorry that I was better from afar to let you down. Maybe next time.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, if you do a show in North Carolina, we'll be there.
This Past Weekend w/ Theo Von
E548 MrBeast
That's why I'm giving them to you. I'm going to start complimenting you. This podcast was amazing. You had great questions. It was very free-flowing. I thought... you know, sometimes you just go on a podcast and it's an absolute shit show, but this one wasn't. And I think you're very exceptional at what you do and watch your vernacular is, is very good.
This Past Weekend w/ Theo Von
E548 MrBeast
And I just really loved your shoes and how you did things. And I thought your squad was pretty good. They're very welcoming. You made sure I had two cans of Celsius. That was awesome. And just all around a good environment and everything. Thanks, man. Well, We'll see about that. Mr. Beast. See, am I the only one?
This Past Weekend w/ Theo Von
E548 MrBeast
All right, to close it on this, am I the only one that feels uncomfortable when people talk about you like that?
This Past Weekend w/ Theo Von
E548 MrBeast
And I've had to train myself to just sit there and take it because I used to always change the subject and it would make it even more uncomfortable and kind of awkward. So now I've just like practiced like,
This Past Weekend w/ Theo Von
E548 MrBeast
Nope. I just like their water. So Celsius had to pay. These guys got it for free.
This Past Weekend w/ Theo Von
E548 MrBeast
So you employ the people with addiction so you get them out. Yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
Or what if you give them drugs and they go sell drugs and then they just put their addiction to good use?
This Past Weekend w/ Theo Von
E548 MrBeast
I feel like that'd do better. Because they probably know the drug landscape and other addicts really well.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, exactly. I feel like just lean into what they're good at. They're a drug addict. Just let them sell drugs.
This Past Weekend w/ Theo Von
E548 MrBeast
You know, that's where I should come up with this, you know, heart throbbing story of like, I just want to, you know, help people because I couldn't when I was younger or whatever. But the honest truth is like, I know how to make content go viral. We're really good at making good content. And I just believe a world where I help people is just more fun than a world there where I don't.
This Past Weekend w/ Theo Von
E548 MrBeast
And that's kind of really it. I just I've noticed where, you know, videos where we do help people or give away money. I tend to just be a little happier, enjoy it a little bit more. And so I just lean more that way. That's cool. Yeah. I mean, that's the truth. I mean, I could I could. One time for fun, because like everyone has these like PR publicists and PR people. I just talked to one.
This Past Weekend w/ Theo Von
E548 MrBeast
I was like, huh, what advice would you have for me? And they're like, you need to come up with a better story on why you help people. And I was like, well, what I, because this is what I usually say. It's like, well, the truth is it just is slightly more fun than when I don't. They're like, no, you need to come up with a better one.
This Past Weekend w/ Theo Von
E548 MrBeast
Like, you know, like you were saying, like, you know, say like you helped a homeless person and brought you immense joy and all this stuff. And I was just like, yeah, that feels kind of fake. Yeah. So yeah, that's.
This Past Weekend w/ Theo Von
E548 MrBeast
Well, I mean, this is just our reality show. But, yeah, in general, I don't know if you've watched too many of our videos, but we built 100 wells in Africa. Oh, yeah, I know.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, but the well stuff, that one was interesting or really eye-opening for me because we were one of them. Like, we went, like, four hours into the middle of nowhere. And you're, like, you know, in places where these people don't have the Internet. Like, they're, I mean, really intense poverty. And it's, like... it's pretty eyeopening.
This Past Weekend w/ Theo Von
E548 MrBeast
I would recommend if anyone ever has an opportunity to like just work on a project or do something in places like that, it's like crazy to think that we're on the same planet. You know what I mean? And people who like don't even have access to clean water and have to walk an hour every morning to go to a river.
This Past Weekend w/ Theo Von
E548 MrBeast
No, I've always like my first brand deal was $10,000 and I just walked outside and gave it to a homeless person. Wow. I've just always done it because it's just like, you know, if I do this, then hopefully this video makes $15,000 and then I'll give away $15,000. Right. And then hopefully that video makes $20,000 and I'll give away 20.
This Past Weekend w/ Theo Von
E548 MrBeast
And so I just had that idea of where I was like, what if I just give away the money and then it makes more money and I give that away. And then I've just kind of been doing that for like eight years. Yeah.
This Past Weekend w/ Theo Von
E548 MrBeast
Or in a reality show. In any show, really. No one's ever given away. I think Squid Game was the most of $4,560,000. Wow.
This Past Weekend w/ Theo Von
E548 MrBeast
Oh, yeah. That's why the number was $5 million. Yeah. But we also gave away like, you know, another 15 plus million on top of that just throughout the show.
This Past Weekend w/ Theo Von
E548 MrBeast
Yeah, I mean, it's interesting because now that I've done like a streaming show or whatever, it's like a lot of these shows, their cash prize is like $250,000, $500,000. And it's like, I wonder why they don't give away more. You know what I mean? Like you'll watch this whole, you know, 10 episode show just to see who wins 250K.
This Past Weekend w/ Theo Von
E548 MrBeast
And it's like the first three minutes of our show, we gave away a million dollars. Yeah, you're like, yeah, this is, yeah. So it'll be interesting. I'm curious to see how people react to it because it just, but anyways.