MrBeast
speaker
1,581 appearances
1 recordings
1 series
first heard Jan 2023
last heard Jan 2023
MrBeast’s voice in public audio — every appearance, attributed to the second.
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Appearances
And even then, once you pull out of finance and cars, the high CPM niches,
and you move into just normal stuff.
It's still just crazy.
The sheer volume of creators and the fact that all of them get these multi-dollar CPMs at scale, it's pretty beautiful.
Are you talking about brand deals?
In general, just brand deals, since you brought it up, integrating them well.
I think that's something a lot of creators don't do.
They'll just do a brand deal out of the blue.
They'll just be filming a video and then around the three minute mark, just start talking about a random company.
And I feel like if you don't want viewers to click away and you want people to not get pissed off and call you to sell out, you got to find a way to integrate into content.
And ideally, use the money in the video to make it better.
The easiest thing you do when you do a brand deal is just tell people how you're using money from the brand deal to make your content better.
And if you do that, no one cares.
Now they're supporting you for it.
And you go from being a sellout to like, oh, I'm doing this to make better videos for you guys.
The problem is the ones who don't give us artistic element, we just don't really work with anymore.
Because it's just, you know, we get 100 million views a video now.
And I can confidently say I know how to entertain them and convert them better than these random brands.
So, yeah, if they don't give us that freedom, I just won't work with them.
you have that leverage but for smaller creators it's a lot harder yeah and they're they're gonna just say 45 seconds here's what you say take it or leave it and it's like pretty brutal because i think just in general if brands were more accommodating to let creators tell their story of the brand and talk about the brand in a way that felt a little more natural i i think it would be a it'd be less cringe if people would be less likely to go you know tap tap tap skip and uh obviously it would convert better but they're just so afraid and they want this standardized thing same
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