Myles Anderson

But, you know, we have money in the bank.

We're able to kind of make the investments we need to make to kind of grow the platform, kind of grow the team to kind of support it.

Well, my definition of bootstrapped is that you're kind of incredibly cost-conscious and you can't afford to make significant investments to kind of grow the business.

Yeah, we've been profitable since 2012.

We've just been reinvesting the profits back in the business instead.

The story comes from a pain point, actually.

I was working for a large SaaS product, but more consumer rather than business.

I actually got made redundant.

At the time, I had a couple of kids.

I was thinking, you know what?

This is a really painful experience and not one that I want to go through again.

I looked my kids in the eye and thought, I need to do something that gives me security and control, and also something that they'll be proud of down the line.

And so I started to start my own business and I teamed up with my business partner, you know, who's kind of very long in the tooth sort of web developer.

And we started looking around

kind of opportunities.

We collaborated on a local marketing project before.

I kind of liked the kind of industry, liked the idea about helping local businesses who are really struggling to understand how to use the internet to acquire new customers.

I had lots of friends of mine who were in various sort of businesses from building to owning pubs and bars and restaurants, for example, really kind of focusing on offline sort of marketing, really didn't understand online and struggling to get their heads around it.

So there's an opportunity here.

But given our kind of background in web development, we decided to pretty kind of quickly into the sort of agency side of what we were doing, decided to go and build our own tools, looked around.