Myles Anderson

There was nothing really in the kind of marketplace.

Also spoke to kind of contemporaries of ours who were struggling to kind of get the data they needed to kind of really grow.

And so that's when we kind of started off building the kind of product side of what we do.

And then from about probably about a year into kind of starting the business, we became kind of 100% focused on the product.

We started off actually with a free tool.

It was designed as a sort of marketing device and a link builder back in the day.

Sort of thing that actually would be considered kind of unacceptable and spammy these days, but worked back then.

We probably operated like that for about six months, and that allowed us to build a very large list of potentially interested customers.

I think we got our first revenue in the door probably in mid-2010 from the product side.

We landed our first significant customer, maybe significant, someone who was going to pay us more than $1,000 a month, probably around the start of 2011.

We were very, very bootstrapped.

I actually had a day job for the first two years of running this.

I used to run Bright Local in the evenings and on the weekends.

And I was working on a crazy kind of 80 hour week, doing my day job, all the income I had from my day job into the business to pay it and expanding to the field of freelancers and sort of freelancer developers to kind of sort of build the product.

Our churn is around 2%.

So, I mean, this is kind of coming up.

So, marketing month-on-month is around 10% of our kind of costs.

It's around $27,000 at the moment.

Only about 10% of that is spent on paid marketing.

The rest is all salary.