Myron Golden

speaker
184 appearances 2 recordings 2 series first heard Jan 2025 last heard Mar 2025

Myron Golden’s voice in public audio — every appearance, attributed to the second.

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It's being very intentional. And I'm hyper-intentional now. And like when I was in my 50s, I worked way longer and way harder than I do now. And when I was in my 40s, I worked harder and longer than I did in my 50s. When I was in my 30s, it was like, I didn't care if I worked 24 hours a day. And I'm sure...
My team would probably attest that like when we're at a conference like this and all we really need to do is go to the conference. I speak a couple of times like that could be a pretty chill thing. But I'm fairly intense when I'm not at home because I figure I might as well get the most bang for my buck. And I'm sure they're exhausted.
So they're going to enjoy getting back home and having some time to relax. But it's like it's like this is the second podcast I've done since I've been here or third. This is the third, I don't remember, second or third. And I got another podcast this afternoon that I'm going to do.
And then I'm speaking at our church tonight, and I'm speaking two times tomorrow, and then I'm getting on a jet and flying back home. because I love what I do. And while I'm not at home and I can't spend time with my family, I might as well get the most bang for my buck out of the work that I'm doing while I'm gone, which is why I go, go, go.
But I end pretty early in the evening, but my day usually starts at five o'clock.
They don't think their life is working, so I might as well watch somebody else live. Because I'm not living, I'm just existing.
There's no there there.
Yes. And then put as many experiences in every day that you're going to love to remember. Yes. As you can. Amen.
Oh, looking forward to the deets. Dude, that will be a game changer for you.
I appreciate it, bro. Alright. Alright. Alright. How many of y'all already learned some persuasion secrets? Let me hear you say yes! Alright. You're ready to learn persuasion secrets from two of the best in the business and you're gonna do it, right? Say yes! Alright. What's up? Russell. You excited for this? I stay excited so I don't have to get excited, brother.
Be ready, because it's about to go down.
So, Principle number two is the all my cards on the table close. So, understand this about closing. Closing is not something you do at the end of your presentation. Closing is something you do all through your presentation. When? Everybody say all through. Wenn? All through. All through. You do it all through your presentation.
And so you have to start out closing if you're going to end up closing. And so one of the ones that I like to start with is the all my cards on the table close. And how that works is like this. Like I'll do a challenge or a webinar or whatever and I'll say, hey.
Have you ever been to one of those webinars or a presentation or a live event or a summit or something where people actually pretend to be teaching you something while the whole time they're trying to sell you something? And so you're sitting there trying to figure out how much it costs? How many of you have ever had that and they wave their hands? This is not that.
Now, after I say this is not that, I say, not only is this not that, I'm going to tell you right now, I have something to sell you at the end. But, and I can tell you how much it is, it's $87,000. Now you don't have to spend any energy whatsoever worrying about if I'm going to sell you something or how much it costs.
So now you can spend all of your time evaluating what I'm teaching you to see if what I'm saying makes sense enough to you that you would want the learning to continue going so you pay me at the end. Does that make sense to everyone? Say yes. And so what I do is I say, okay, so here's what's going to happen. I'm going to teach you a lot of cool stuff.
In fact, in this challenge, webinar, whatever, in this challenge, I'm going to teach you more than you've learned in a lot of multi-thousand dollar courses you've bought. And so your job is to evaluate whether or not it's worth it. My job is to give you so much value. When I'm done, you don't want the learning to stop. Does that sound fair? Say, that's fair. That's fair. Excellent.
Give yourselves a hand for being here today. Now, when I do that, what happens is, I've taken away all of the things that they were going to use to resist my offer at the beginning. Right? Now, instead of them thinking, okay, what's he going to try to sell me? Okay, how much is it going to cost? And they're using all of that energy to distract themselves from everything I'm saying.
They don't have to use any of that energy for that at all. Now they can just evaluate it. They know how much it costs. And after I say it's $87,000, At the beginning of my presentation, they say, there's no way I'm paying that guy $87,000. In the middle of my presentation, they're thinking, man, I wish I had $87,000. By the end of my presentation, they're saying, I gotta go find $87,000.
And then, when I give them the price... I give them a reason that I'm going to do them a favor and maybe only charge them $30,000 or $50,000, whatever that price is for that thing. And I can create a reason to sell it to them for less because they don't know who I am and whatever else the other reasons I give them. But now I put all my cards on the table.
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