Myron Golden
speaker
184 appearances
2 recordings
2 series
first heard Jan 2025
last heard Mar 2025
Myron Golden’s voice in public audio — every appearance, attributed to the second.
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Appearances
And since I put my cards on the table and I told them I'm going to sell them something and I told them how much it costs. Now they have a higher level of trust with me. because I also acknowledge that I've recognized the kind of webinars and seminars and presentations they've been to before, and this is not that.
And just me saying this is not that, even if they say, well, I hear you saying this is not that, but I'm going to see. Now they're paying attention to see if this is not that. So the next thing you have to do in that presentation, you have to make sure that your presentation is actually good, actually provides value, and it's not just a sales pitch disguised as teaching something.
Is that helpful, yes? Yes. Ich möchte noch etwas dazu sagen.
Mann, das ist gut. Das ist gut. Gebt es uns, ihr macht ein Geräusch. Es ist so interessant. Die meisten Leute denken, dass eine Präsentation, ich werde nur etwas hinzufügen, was du gerade gesagt hast, die meisten Leute denken, dass eine Präsentation eine Dissertation ist. Eine Präsentation ist keine Dissertation, eine Präsentation ist eine Konversation. Right?
And if you're the only one talking in your presentation, if you're the only one participating in your presentation, you'll probably be the only one participating in your close. Ich dachte, du würdest das für einen Moment nachdenken. Das No-Permission-Decision-Close. Man muss ein bisschen Intestinal Fortitude haben, um dieses Closed zu verwenden. Verstehe, was Russell und ich tun.
Wir zeigen dir, dass wir bereits wissen, welche Punkte der Verschwörung die Menschen haben. Du musst nicht warten, bis sie zu Überzeugungen werden, um sie zu überwinden. You can just answer them while they're questioning and they don't fester into objections. Does that make sense, everybody? Yes?
Okay, so the no permission decision clause is the one that you have to use when you feel like there are going to be people on your webinar, in your seminar, whatever, where they're going to have to say, I need to go talk to my wife, I need to go talk to my husband, I need to get permission from my wife, I need to get permission from my husband, I need to get permission from the mailman, the milkman, the dog catcher, my next door neighbor who's just as broke as I am, right?
And they're always going to find somebody they need to get permission from. So what you have to do is you have to empower people. I don't believe you have to convince people to buy. You have to empower people. People don't come to your webinar about how to do XYZ because they don't want to learn how to do XYZ. So you have to empower them to say yes. How do you do that? No permission decision.
And I tell a story. And this story is, I was at the driving range one day. And I was hitting practice balls because I'm a golfaholic. I know I need to join Golfaholics Anonymous. Hi, my name is Myron. I'm a golfer. Anyway, so I was at the driving range one day. This dude that I've never had a conversation with before in my life. He comes up to me. He says, you must not be married.
Now at that time I was married for 35 years. I've been married now for 37 years. He said, you must not be married. I said, I've been married for 35 years. Why would you assume that I'm not married? He said, your wife lets you play golf this much? And I said, lets me? What am I, in the third grade? I said, let me help you understand how we do it in my house, bro. We don't do permission in my house.
My wife doesn't give me permission, I don't give her permission. We are both grown. If my wife wants to buy a house on her way home, do your thing, baby. Show it to me when you get done closing. Right? And so... All the ladies love that one. Can I get a witness, sisters? Can I get a witness? Okay. So, and so, the reason I use that, well, first of all, it's true.
My wife doesn't ask me for permission to buy anything. I don't ask her for permission to buy anything. That's not how we do it in our house. It's insane. People get married and now... Die Frau hat einen neuen Vater und der Junge eine neue Mutter. Was ist das? Das ist kein Verheirat. Also, ich habe keine Meinung darüber. Wenn ich das hätte, hätte ich ihn nie im Publikum beantwortet.
Aber weil es nur wir hier sind, wenn ich das sage, sage ich, weißt du was? Your life is going to be better off when you stop giving permission to your spouse and you stop seeking permission from your spouse.
And your marriage is going to get better off because your spouse is not going to resent you when you tell them no and you're not going to resent them when they tell you no because y'all will celebrate the fact that each of you are adults. And I'm telling you, you say, well, how well does that work? I've been married for 37 years. Das ist großartig.
How many of you ever get the objection, I can't afford it, right? Okay, that's one you have to answer really, really early in your presentation. You can't wait until they say I can't afford it, because if you try to overcome it then, then it feels like arguing, right? So I call this the I can't afford it clause. And so what I do...
is I tell them early on in my presentation, I define what I can't afford it really means. So, I say, some of you have heard people say, and by the way, even before I say that, let me say this. One of the best ways for you to use a close, I probably shouldn't tell you this part. I'm really giving you keys to the castle right now. Okay, but I'm going to tell you. Give us the keys, Martin.
Okay, so, so, so. So, one of the best ways to teach people something that is going to immediately help you and cost them money is to teach them how it's going to immediately help them and make them money. Right? Did you all pick up what I just said? So, instead of me saying, don't tell me you can't afford it, say, how many of you ever get I can't afford it? Wave at me and say I. Okay.
How many of you would like to never get that again? Say me. Okay, here's what you do. There's only seven of you who don't want to get that anymore. I get that. So here's what you do. You say, I'm going to teach you now how to not have to deal with I can't afford it anymore. Everybody ready? Everybody shout, I'm ready! Okay, cool. So here's how it works.
Understand that when you talk to people and they say I can't afford it, it never means they don't have the money. Here's what it really means. I'm going to translate I can't afford it into a language you can understand. Here it is. This is not important enough to me to figure it out. I mean, think about it. How many of you have ever seen something that you want, but you didn't have the money for?
but you figured it out. Wave at me and say aye. We've seen a house, we've seen a car, we've seen a pair of shoes, we've seen a vacation, we've seen something we wanted to buy, didn't have the money for it, but what did we do? We figured it out. Because we know that everything is figureoutable. But when it doesn't mean enough to us, we don't figure it out.
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