Nabila Popal
speaker
255 appearances
6 recordings
2 series
first heard Jan 2026
last heard 9 Sep
Nabila Popal’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 6 in all, peaking in Jun 2026 with 3.
Appearances
And given those consumers are less price sensitive, a $200 increase really amounts to, you know, most people are buying devices at 36-month installment plans, right?
So that only amounts to about a $5 price hike per month.
So that's really not going to dissuade that kind of consumer segment.
So those two reasons, I think that makes sense.
And that's why I don't think they're gonna create that level of price hike to all of its models.
That's why they're gonna be very strategic about it.
Even if you look at the way they face in the announcements, last week was just a broader announcement that prices are gonna increase.
This week, it was announcements on the iPads and the Macs, right, and a few other products.
And so I think what they're really trying to do, so they're being very strategic in terms of the timing, the announcement, and also the level of price increase they're going to do.
So I think they're going to be, the lesser models, the base models, the older models might see, you know, half of that, right?
But I do think the days of the $50 price increases are gone.
So it's just a matter of, you know, Apple understands its brand proposition.
Apple understands, even in emerging markets, we're seeing Apple
rise at rates that we haven't seen before, right?
And again, this is the spread of financing, even that's going beyond to emerging markets.
So I do think that Apple is really aware about it and they're being very strategic in how they go about it.
The other thing is that my conjecture is that the reason they made the announcements now and also to other products is so that consumers get psychologically prepared, right?
They don't want the story at launch to be the price hike, but really the value proposition that the phones bring.
And I think that's what this is going to achieve by making all these announcements now.
Hi, thank you for having me.
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