Nancy Ham

I blew out my ACL.

So I'm an 85-year-old who just had my hip replaced.

And so they have to go down many different diagnostic pathways based on the body part, the injury, the diagnostic pathway.

And so that was very hard to figure out how to get a computer to do that, how to have that elegant, flexible, customizable clinical workflow.

And that's really the secret sauce of WebPT.

Also, since then, we've built on a whole ecosystem of surrounding capabilities, ranging from billing to marketing automation to home exercise programs.

Because, again, some of your listeners might have been to a therapist and they might have gone home with pieces of paper that had little stick figures of bodies on them with little cryptic notes about, like, lift your right knee 20 times or something.

Now we send you home with a mobile device.

digital experience with videos so you could see what you're supposed to be doing and you can communicate in-app with your therapist about how that's working for you because your at-home therapy is just as important as your in-clinic therapy.

Well, absolutely.

I mean, the key is the clinical documentation, the electronic medical record.

And what makes WebPT special is there are lots of electronic medical records.

You know, your hospital, your physician.

Thanks to what was called meaningful use, the government really motivated everybody to purchase one.

But most of them were very generally developed.

And so there's a negative NPS or NPS.

eight of the top nine medical EMRs, all the big ones, negative NPS.

And in physical therapy, our competition as a group has a negative NPS of 17, whereas we have a positive NPS of 32, because we really figured out how to give you software that is adaptive to your workflow and help support your ability to treat the patient and

to measure their clinical outcomes, to bill for them compliantly.

We're selling to the physical therapist who is the clinician.