Natalie White
speaker
612 appearances
1 recordings
1 series
first heard Jul 2026
last heard 14 Jul
Natalie White’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Now, that's something we never got a response from.
People didn't really complain about their shoes breaking in, but once they tried our shoes on, they realized, oh my gosh, I don't have to break my shoes in.
Holy shit, because they actually fit your foot.
Yep, and so now it goes back to the funding, to answer your second question.
Once we're at this stage, it is where we're testing, we're tweaking the last, we're tweaking the designs, and I'm happy to get into any section you think people need more detail on.
But at that point, you're looking down the pike and you're realizing that to create the original footwear,
you need to make steel molds for your outsoles.
So for those on camera right now, you can see the tread and stuff that's on the bottom of your shoes for the midsole and the outsole.
Those steel molds have to be cut for every half size.
So six, six and a half, seven, seven and a half.
And in total, they go to about half a million dollars.
So to get started, that's going to be how much you have to put out because you need to cut the molds in order to make a production run on the line, not just a sample mold.
Sample molds will go for like $10,000 to $15,000.
And in addition to that, when you're pitching factories, they really only want to sample your product if they know that there's a production order coming at the end of it.
So the hardest part about getting into footwear in particular is the product development costs and the production, what has to happen in order to produce.
Because a really great performance-level factory, this isn't lifestyle.
Like if you're ordering a piece of performance equipment –
they're going to want to have at least somewhere in the like 200,000 pair mark a year that you're producing.
So as we're thinking about funding, right, now it's 2020, COVID.
Oh, shit.
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