Nate Rempe

is to make that decision to hold that animal back to build the herd.

And we're seeing early signs of that.

But what's super interesting, guys, is that when you make that heifer retention decision, it actually further exacerbates the size of the herd because fewer animals are going to market.

So to say it's going to get worse before it gets better.

Yeah, I mean, you know, America trades down really in any product set.

And as it relates to beef and chicken, you know, we're seeing some consumers opt for chicken, but it's just not as satiable as a protein.

It really just doesn't deliver like beef does.

And so we are seeing some trade down kind of inside the product set of beef.

You know, those consumers that may have opted for the filet mignon are now exploring how amazing the top sirloin is.

or a strip or a ribeye, and exploring up and down the category there and really pushing themselves to educate on where else they can get their beef.

Like Omaha Steaks.