Nathan Barry

All the social platforms have moved to reach and discovery and interest-based.

And so let's play that game really well.

Let's make our content really, really shareable.

And everything is a double-edged sword.

And so wins there means that we're not going to reach the same number of people with our content that doesn't

go viral or spread.

And that's okay.

Because that's where we have the email list.

And so we get to have this steady foundation that we just keep adding another layer of bricks to every time as we build up, you know, this amazing foundation of our email list.

And then we ride the spikes and the viral waves and everything else of social media.

Because then it's a huge asset for us.

The fact that the algorithms are so over indexed on distribution.

So with the ladders of wealth, this is an essay that I wrote a few years ago based on just observations in the world.

I was really confused, like, wait, why do some people make way more money than other people?

Why is there a big difference between income that you earn and actual wealth?

And then even going back to my web design days, why is it that when someone says, oh, I have this idea for a new app, it's going to be Uber for dog walkers?

Why do I immediately cringe and be like, oh, God, no, you should never do that.

That's insanely hard.

And so I tried to make one framework that breaks this down.

And that's the ladders of wealth.