Nathan Barry: The Ladders of Wealth, How to Build a $40M Creator Business from Scratch | Entrepreneurship | E363
episode
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
1h 24m
2 speakers
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Everyone was telling me like social media and all of this is going to drive the sales. But it was really email that drove the sales. I made $12,000 in the first 24 hours.
Wow. Nathan Berry, one of the most respected voices in the creator economy and the brains behind Kit, the software company that's powering over 50,000 creators, including names like Tim Ferriss and James Clear. what you think the good and the bad of AI.
One thing that I'm worried about is AI taking out the bottom rung of every career ladder. But I worry that if AI eliminates the bottom rungs of all of these jobs, then... You talk about the creator flywheel, how that's different from traditional marketing funnels. Every step moves super smoothly into the next. It gets easier with each rotation. We can optimize our conversion rates, make our landing page better, calls to action, all of that.
Somebody on YouTube or a creator on social media, how can they leverage this flywheel concept?
YouTube is a very algorithm-driven platform. So if you have 10,000 subscribers, that is not a guarantee that you get 10,000 views. We can complain about the new social media algorithms, or you could instead... Spotify offered you $200 million and you turned it down?
Why?
Uh...
Yap gang, this episode is a must listen if you're building anything online.
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