Nathan Barry

We can optimize our conversion rates, make our landing page better, our calls to action, all of that.

And then it produces more with every rotation because the first rotation I had 1,000 people to point to YouTube.

Rotation 25, I might have 5,000 people.

And so I have five times as much attention to direct back to drive newsletter.

And so it's getting me views on YouTube.

And if anything were to ever happen to my channel, or I would decide, oh, I want to do the same strategy, but on LinkedIn or on some other platform.

Well, guess what?

I have 5,000 people that are engaged with my stuff that I can point to anywhere.

You see flywheels like that play out all the time.

And I think a lot of people do them

But they don't clearly understand how simple of a flywheel it is.

They don't view it in that way.

You're exactly right.

And we can complain about the new social media algorithms and be like, oh, it's not fair that I worked so hard for these 10,000 YouTube subscribers and only 10% of them are going to see my new video.

Or...

You could instead accept that that's the way that it is.

And in a way, this is good.

Because before, if you had amazing content, it might get to double the number of people that you normally reach.

Now on LinkedIn, YouTube, Instagram, if you have amazing content, it might reach 10 to 50 times as many people as you normally reach.

And so you want to play both games where you say, okay,