Nathan Barry

So if you have 10,000 subscribers, that is not a guarantee that you get 10,000 views.

More like a guarantee that you get maybe 1,000 views.

And then if the video is decent, then maybe you get 3,000 views.

And only if it's great does it reach all of your subscribers and go on from there.

So what a lot of YouTubers do is they build newsletters and email lists combined with their YouTube channel.

And so the way it works is you put out a video and say, hey, I'm teaching this topic end-to-end, right?

Maybe I'm teaching product launch strategies in my YouTube video.

Well, at the end of it, I might say, hey, if you enjoyed this and you want to deep dive on it, I have a free five-day email course that gives you a lot more in-depth on product launch strategies.

And so now I'm converting my engaged viewers through to the email list.

And then I'm going to send a regular newsletter, say every week, staying in touch with those people.

Well, now when I put out my next YouTube video, instead of hoping that YouTube promotes it to all of my subscribers, I actually have this email list and I have the ability to push content to them.

And so I'm gonna publish my next video, but now I'm gonna email the thousand people that signed up and say, hey, go check out this video.

They're gonna go there and watch it.

YouTube's gonna be like, oh, this is a good video.

And they're gonna see the watch time and the retention because your biggest fans showed up.

They're gonna discount it a little bit because they know that you sent those people rather than YouTube sending it.

But then that video is going to get more reach, attracting more people.

And if you have a call to action at the end, back to your free email course, your checklist, your guide, or whatever else, then you're getting more people on your email list.

If you imagine this flywheel goes around, every step moves super smoothly into the next.

It gets easier with each rotation.