Nathan Barry

And so it takes something that was like the hand pump version.

It was difficult and painful and turns it into something that's quite effortless.

And get to the point that it becomes really, really easy to do.

So lastly on the flywheels there is there's three laws to a flywheel.

The first is that every step flows smoothly into the next step.

So instead of like a linear process where you do something and then stop, the flywheel, everything flows all the way around until the last step goes smoothly into the first step.

The more newsletters we send, the more subscribers we get.

That's our loop closer.

Second is that every step is easier with each rotation.

So it gets just a little bit easier the more we do it.

And that might be you're automating certain things, you're getting more consistent with it.

And then the last one is that each rotation produces more than the previous rotation.

And so that's where each time this goes around, we're getting more ideas and more subscribers.

And it's just wild.

I implement flywheels everywhere in my business.

And it means that I can run my entire personal brand in a few hours a month instead of before where that was my full-time career.

Yeah, well, let's take YouTube as an example.

We always pursue YouTube subscribers.

That's the metric.

But YouTube is a very algorithm-driven platform.