Nathan Barry

But you can actually design a flywheel around that problem.

And so instead you could say, all right, when someone signs up for my newsletter,

I'm going to send them a couple welcome emails with my best content.

And then maybe email three, I'm going to send this really personal email and just say, hey, Nathan, it's Hala.

Thanks so much for subscribing and check out the content.

Just one quick question.

What's your biggest struggle related to building your online business or your journey as an entrepreneur?

Or if we go back to me back in the day, hey, what's your biggest struggle with learning how to design iPhone apps?

hit reply and let me know.

And this is plain text, looks like it was written in Gmail, and I just fired it off.

It's maybe two sentences.

People reply to that.

I organize all of those replies into a label in Gmail.

And now when I'm going, oh, what am I going to write about?

I go into those replies and I say, oh, now I have people telling me their exact pain points and frustrations.

So instead of brainstorming a hypothetical, I'm actually looking at exact pain points that people have.

I write an answer to that one person, and then make it a little more generic, and I know that I have this highly useful newsletter that's gonna go out.

So then if we put it in flywheel form, the more subscribers I get, the more responses

come through, the more frustrations I have to pull from to solve with my newsletter.

My newsletter goes out, which then helps me get more subscribers, which gets me more responses, which gives me more frustrations, and I'll go around and be good.