Nathan Barry

What exists out there

that can take energy that you put in and compound that, not require electricity, and all this water.

And that's a flywheel.

So it's this big metal wheel that sits on top of the pump.

And instead of this linear up and down energy of a hand pump, you get this rotational force where all the momentum that you put in doesn't reset, it carries forward.

And so we put this flywheel on there and at first when we started pumping it, it was really hard.

Way harder than a hand pump would be.

And that's actually true of a flywheel all across the board.

It's much slower and much harder to get a flywheel going.

But once it builds momentum, that carries forward.

And so instead of the same effort getting the same impact on a flywheel, a huge amount of effort gets very little impact.

But then gradually, the effort decreases and the impact increases until this flywheel on the well happens.

At some point, I'm spinning it with one finger.

I first had to lean in really hard to start.

I'm now spinning with one finger and getting even more results than I was when I started.

And so this works in real life physics, and it also works in business and audience building and everything else.

Let me give you a really simple example.

If you write a weekly newsletter or any kind of content that you produce on a weekly basis, but using a newsletter as an example, a lot of people struggle with what to say.

And so say your newsletter goes out Tuesday at 10 a.m., probably Monday night at 9 p.m., you're like, oh, shoot, what am I going to send tomorrow?

And so the old scattered process is where you'd be like, you're like brainstorming ideas, you're coming up with it, and you, through force of will, you get something out.