Nathan Barry

And now they come over and they say, actually, I'm sorry.

You won't have the best distribution that exists in the world.

I got tired of paying for attention with meta and Google ads.

And now I want to get the attention for free.

Teach me your ways.

Because they're realizing I can build a massive business on the back of an audience.

And that's what's going to dominate how attention and how businesses are built over the next decade.

Yeah, oh man, there's so much.

I could talk about flywheels forever.

Maybe first in flywheels, I think it's one of those words that a lot of people use that people don't actually know what it means.

So I mentioned a trip to South Africa in 2008.

And this is where I first came across a real-life flywheel.

And so we were installing this well at this orphanage in Misera, which is the capital city I've listed to.

And electricity was inconsistent.

They would have these rolling blackouts.

So we're like, oh, we can't put a pump on this.

It's going to require electricity, because otherwise the 200 kids in this orphanage are not going to have water whenever the power's out.

So then you're like, all right, we need a hand pump.

And if you've ever been camping or something like that, you imagine a long metal handle, and it's a lot of work to pump water up hundreds of feet.

So that's not going to work.