Nathan Barry

And I just had to hack around MailChimp for all of this.

Then I said, you know what?

I'm going to start a email company just for content creators like me.

It was called ConvertKit.

And I'm going to build this up.

So that became the next 12 years of my life.

And then last year, we rebranded from ConvertKit to Kit.

Well, if you think about it, entrepreneurs are great at identifying points of leverage and then maximizing that.

And so usually there's something where you figure out, oh, here's a distribution method or here's a way that we can manufacture a product or something like that.

Something that gives you leverage.

And so something that you and I have known for a long time is that building an audience is insane leverage.

Probably the best leverage you could ever get.

Because not only do you get distribution that you normally have to pay tens or hundreds of thousands of dollars for, but you get trust at the same time.

And you get people saying, oh, I trust Hala, I trust Nathan.

What's their take on this thing?

And that makes a huge difference.

Actually, I guess the third thing you get is relationships.

You end up meeting all of these people who also have leverage through their audience that trust everything else.

And so the compounding effects are insane.

And so entrepreneurs used to say, oh, that creator-influencer thing that you're doing, that's interesting, but I'm running a real business.