Nathan Barry

Yeah, that's absolutely right.

I mean, that next year I made $250,000 as a creator.

And I'm like, this is a dream come true.

But in that, you know, I'm obsessed with email.

Email is the secret to high earnings as a creator.

I'd see these influencers who had, you know, tens of thousands of followers on Instagram or something else.

And they weren't making nearly the money that I was making.

And so I've realized like, oh, it's in the email list.

Yeah, so I built it from a lot of other blogs.

I wrote lots of guest posts on other blogs, different design and iPhone app development communities.

You gotta realize, at the time, Twitter was going strong.

Instagram was only two years old at this time, maybe three years old.

And so Instagram was not the powerhouse that it is now.

Today, I would go all in on either Instagram or LinkedIn or both.

But yeah, so the emails were coming from the blog and other communities.

SEO was starting to be a thing.

And then I just said, all right, let me learn everything I can about email.

And I would implement every best practice I could of like, let me give away a sample chapter.

And then there's an automated sequence that gets you to buy the book afterwards.

Because we're segmenting the list.