Nathan Barry

And short-term performance-based is profit-sharing.

And then the long-term performance base is equity.

And I think that the best compensation packages for your team really hit on all four of those things.

And so you're not saying, oh, I'm barely going to pay you anything, but here's a bunch of equity, and in this moonshot, if we hit it big, you'll be rich.

Or I'm not going the other way, like Mailchimp did, and saying, oh, we're never going to sell, so we're only paying cash.

And then years later, when they do sell for $12 billion, the employees barely make anything.

But you can actually just walk this middle line and say, look, we're profitable.

We're paying good salaries, we're contributing your 401k, but you also have equity and we can have this really balanced package.

That's the way that I think about it.

No, I've never had a co-founder at that level.

Now I have an executive team.

It's amazing.

And we've built them up over time and really recruited.

And so we have this core group that really runs the business.

And even if I were to take a step back, they would run the business.

But never had a co-founder.

I learned the power of an audience.

And then audience was going to do a couple things for me.

First, if I had thousands of people following my journey, I knew they'd help me.

And that happened a lot where I'd say, hey, I'm really struggling with copywriting.