Nathan Barry

How do you write a sales page for a software company and not make it generic and boring?

Well, someone in my audience, who's an amazing copywriter, her name's Amy Hoy, said, oh, let's jump on Skype.

I'll help you with that.

You can tell it was a long time ago since I referenced Skype.

And so she did, and I wrote a post about that.

Or I'd be able to call other people up for advice.

The next thing is, it gave me accountability.

I had a bad habit of jumping in on something and working on it for a couple weeks and then losing energy and momentum.

That's tough.

But I knew that if there were hundreds or thousands of people being like, so Nathan, what progress did you make on your business this week?

that I would actually make progress and stay consistent.

And then the last thing is I knew it would help me get customers.

I wasn't exactly targeting content creators with all of my blog posts about building a software company, but I knew there was overlap.

And so those three things made it absolutely worth it to go on this journey in public and tell the story that I along the way.

And a fun little side effect is I have all these great blog posts about what I was thinking in March 2013 when we got our first customers or pre-sold this or that.

And, you know, it's just such a special thing to have years later.

Yes, 100%.

Yeah, so I think that technology has always innovated everything that we're doing.

The Industrial Revolution, that ended a whole bunch of farm jobs.

But ultimately, I think society was better off because of it.