Nathan Barry

We'll close out strong.

Yeah, so this is actually an area that we have a lot of work to do.

We sit at 7.6% of user churn.

And revenue churn was sitting, you know, 6.8 or so.

But actually, you know, if you switch to an annual plans, you're losing revenue.

And so that counts towards revenue churn.

So it just spiked in the last couple of days from, you know, 6.8 to about 8.2%.

Yeah, so expansion is definitely the biggest focus or it will be the biggest focus like in the new year because we want to get to that net negative churn.

And we're about halfway there right now of expansion revenue canceling out churn.

Great.

So for those other levers, we're trying to keep the pricing really simple and have it only be on how many subscribers you have.

Because that, you know, the more successful you are, the more I want to get paid.

And so I like that really simple pricing.

So we're not going to add in like, hey, for an extra hundred bucks a month, you can have this other feature.

We're just going to focus on all of our education and our training and our phone support, like all that kind of thing on how can we get someone who's got 700 subscribers to be successful enough so they tip over a thousand.

So they're, you know, uh, our MRR from them goes up by 20 bucks.

You know, this is a number that I don't pay a lot of attention to.

Um, and I know it's something that I should, but in the craziness of growth, I haven't, uh, nailed it down because we've spent so little on, um,

on paid acquisition.

It just hasn't been a big channel for us so far, um, that I haven't dialed in those numbers.