Nathan Berry

But like now for ConvertKit, it's like, oh, we have 250,000 users.

And so let's just tell them to use this new thing.

And so when you come out with something, you're like, wow, this is getting used by thousands and thousands of people, which is like the creator's dream.

And so it's one of those things that if you sell it, if you move on, then you lose that or some amount of that leverage.

And so I'm just like, nope, I like the leverage too much.

I'm going to keep doing this.

We have two different numbers that we track.

The first one is like the total amount earned by creators using ConvertKit as email products.

And in 2019, beginning of 2019 or 2018, I'm trying to remember exactly when we launched new APIs so that when people are selling through ConvertKit and using Shopify or Teachable or Stripe or any of these others, it includes the reporting of

where the revenue came from and how much you're earning and it aggregates it across all these different platforms.

So you have one creator dashboard.

And that's been really cool.

And actually January of this year, we passed a billion dollars earned by creators on ConvertKit or...

through other platforms.

Through the aggregation.

And so now with Convert to Commerce, it's basically like we checked out this big goal, which is on our mission page.

And then we said like, done.

Next.

Now it has to be a billion processed through our payment systems.

And that we launched like in private beta in mid-July.