Nathan Berry

But the more those can be disconnected, then there's at least an opportunity for leverage.

It can go terribly wrong, and you can have a project that you're 100 hours in to deliver this outcome that you're not getting paid enough for, then the leverage goes poorly.

But we try to create those situations where the leverage goes well, where we can deliver better.

you know, a ton of value with less inputs and get paid for it.

Well, I think it's that all of these things take a lot more time.

And so we think about if I show up in the right way, then I'll achieve the success or something.

And that's true.

It often takes a long time to figure out how to show up and what things to work on.

And so I can convert it.

Things that made a difference were moving from

content-driven for trying to grow a SaaS business.

Content, by the way, is a really hard way to grow a business.

Go from zero to one and no traction to simple traction.

And that's what I was trying to do.

But if you don't have the community already, it's very hard to do.

And it was really shifting from that to a direct sales model of kind of this Paul Graham, like do things that don't scale, do anything to get the customer, do custom development, migrate them all yourself, all that, and do these things to inch forward the progress.

And that's what turned into something that was actually working.

And then, you know, Naval Ravikant talks a lot about

looking for things in life that compound and so much in entrepreneurship, you know, compounds just like it does in, you know, in investing and everything else where those returns come.

over time and they come much later.