Nathan Berry

And we didn't want to be, I guess, pigeonholed into a really techie sounding name.

Like ConvertKit kind of sounds like a WordPress plugin.

And then also, if you're out there serving your audience, and then you're delivering the best content, growing your audience, really serving them, then ConvertKit as a name sounds really salesy.

And it sounds like you're trying to put them through a funnel and you're trying to sell them and

Uh, we want customers who have the other approach and they're trying to, you know, build the best content on the web and really invest in their community.

Yeah, expansion revenue definitely helps, but it hasn't been enough to get us to net negative churn, which is the ultimate goal.

So it cuts our churn rate in half.

Um, but you know, we still have to drive a lot of new revenue.

Um, it comes from three major buckets, um, of one third would be affiliate revenue.

So that's us doing webinars.

We've got a three person team that handles that, you know, scheduling and booking the webinars, all the logistics and then actually teaching them.

And we do about 15 webinars a month, uh, with different partners.

Yep.

That's exactly right.

So it's a relationship, um, teaching the webinar and then there's just so much behind the scenes of, you know, landing page, swipe copy, logistics, all of that.

And that's what the third person does.

And you said 15 months.

Yeah.

Yeah.

We tend to average 15 a month and those range from really big ones with someone like Pat Flynn that will drive, you know, 500 trials or something like that, which is pretty substantial.