Nathan Berry

Um, or we'll do smaller ones that will drive 30, 40 trials.

Um, and that's still a good way to go.

Um, the next big bucket would be, you know, kind of all of our organic, you know, the, uh, the marketing site, the blog, the content marketing, and that drives about a third.

Um,

And then the remainder would be like pure word of mouth, like all the referrals that don't come through the affiliate program.

You know, people just hearing about the brand signing up and that's still, you know, that's the hardest one to track where it falls into other buckets.

You're trying to track it down.

But that's generally the breakdown.

Yes.

We're right in the middle of changing all of this.

Um, we switched from credit card upfront on our trials, which we've always done to credit card after the trial ends.

And so you're catching me right in the middle of me trying to figure out if this is a good idea or if we just screwed our growth or what?

Yeah, so we were running a few thousand trials a month.

It fluctuated quite a bit, right?

Because if we had a big webinar month, that might drive an extra thousand trials.

So you're looking at a 50% lift over another month.

But we were running about a 52% to 55% trial-to-paid conversion rate with credit card up front.

Um, so it's basically you get on a 14 or 30 day trial, um, depending on the offer and then you end up paying for that first month.

Yeah.

And it was, um, 50 to 60%.