Nathan Berry

50.

Okay.

Yeah, I asked myself that as well.

So we wanted to see, you know, you always want to test and experiment and really work on your funnel.

We thought that a lot of people were signing up and we were getting conversions purely because people forgot to cancel.

And so then the churn down the road was higher.

And so we wanted to see, can we build a better funnel here?

You look at Squarespace, a bunch of other great brands, and they all do it credit card at the end of the trial, right?

So it's a tried and true method on different brands.

We wanted to try it for ourselves, and we knew that we needed to make our onboarding a lot better for that to work.

So we spent the last four or five months really diving in, trying to improve all of that, finding problems, getting a lot better metrics in place.

Yeah.

So we started asking, we rolled out a tool called Amplitude.

So we can track all of these events across all, you know, everyone who's signing up.

And we switched our signup flow so that we started asking questions first.

So we would ask, Hey, are you brand new or are you switching from another provider?

I'm switching.

Oh, okay, cool.

What provider are you switching from?

You know, how many subscribers do you have?