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Nathan Berry

๐Ÿ‘ค Speaker
1489 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

There's definitely some of that less on the engineering side.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

Okay.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

But a lot of the, actually the engineers that we hire, I guess they may not be customers, but they've followed our story all the way along because we've been public about numbers.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

We've, you know, like there's a blog post on my site being like, yeah, we hit 5,000 a month in revenue.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

And so we have engineers joining our team who have followed us on hacker news or places like that since then.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

And so then they're, they're thrilled to join the company.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

We do some, I think our, our paid ad ads budgets about 20 to 25,000 a month.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

Okay.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

So out of a million total in monthly revenue, it's a pretty small chunk.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

We've been targeting a three to five month payback period.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

And we're, we do okay at hitting that.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

It's better than before, but it's not at the level of, Hey, let's, let's dump money on this, you know?

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

And we're really trying to sit in that three to five month range with five being the top end.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

So I don't know if we need to increase our tolerance there.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

You know, I've talked to other founders who are like, what are you doing?

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

Five months is great.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

Like spend a whole, you know.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

I'm not considering raising capital.

SaaS Interviews with CEOs, Startups, Founders
1282 With $12m in ARR, ConvertKit Makes Major Change Removing CC Trial, Will it work?

So, um, we've gotten to this point without capital and now we can basically find whatever project we want.