Nathan Latka

Okay, so it's a $1.2 million contract.

Did you get creative on this acquisition?

Was it 10 million acquisition, a million upfront, or how'd you structure it?

Zoom, if Henry Shuckett's Minfo came and offered you $200 million all cash today to sell the company, do you take it?

Hey, folks, my guest today is Joey Gilkey.

He's a serial entrepreneur and the founder of TitanX, a sales intelligence platform that created the phone intent category.

He famously bet his entire net worth on the company, shutting down three other cash-flowing businesses to focus on a proprietary model that predicts who will actually answer your cold call.

Under his leadership, it's grown to millions of revenue, and they just recently raised a Series A. Joey, you ready to take us to the top?

Let's do it, brother.

All right.

So tell me first, how did you get into this space?

Are you an ex-sales guy or when did you launch?

OK, well, now we have to I got to figure out where to jump around.

I'm curious about so many things.

So I guess why did you feel like you needed to buy the IP versus just build it from scratch?

And where are the million bucks just bought you so much time?

I mean, I interview a lot of folks that tell me they have proprietary data.

And then when you dig under the hood, all they're doing is buying other people's data.

They're running an ETL process on it and then selling it back to customers.

What was the actual proprietary data set here?