Nathan Latka

This is a distribution around was you hustling, giving away for free, and then it was product-led growth, individual agents using it.

And if an individual agent, if five people at Keller Williams start using it, then eventually the C2 at Keller Williams says, I got to buy a company license.

That's correct.

That's how it started.

Very cool.

Very cool.

Okay.

So that was going forward to 2018 when you broke a million of revenue.

You know, it sounds like you're flirting with around 4 million today.

How much time do you need?

Is it at 2026, 2027?

When do you think you can break 5 million of ARR?

At this point, people are buying less houses because mortgage rates are still in the 6% to sort of 8% range.

How do you hedge that?

What other products do you offer that are not directly correlated to mortgage rates?

These products, remodel costs, maintenance, etc.

Makes a ton of sense.

Okay.

Are there any other growth channels besides product-led growth that you're using today that are working really well for you that you want to teach our audience?

And Rafa, as we look into the future and where you're going, obviously you've raised some capital here.