Nathan Latka

1% or 2% kept it.

But anyways, in 2017, he moved on, got a co-founder, kept about 80% of the new business law, Maddox.

In 2018, got his first customer.

Those first 100 customers really came from 5K a month on Google Ads, a couple key conferences that they went to spending 5 to 10K, ultimately doubled down in 2020 with a $2.5 million seed round where he sold, caught between 15% and 20% of the business, broke a million of ARR around this time, then did a $10 million Series A at, quote, a really good valuation, higher than a $30 million valuation.

In 2024...

The company outgrew its co-founder, who left, who's about 23 engineers, but he's scaled nicely today, increasing ARPU from about $60 a month from earlier customers to $400 a month today, serving thousands of customers, 12 million of ARRs.

They continue to scale with their team of 70 in the world of lawyers.

Lawmatics.com, check it out.

Matt, thanks for taking us to the top.

Thank you, Nathan.

All right, guys.

You won't believe this CEO's revenue.

Click here to watch the next episode right now.

What revenue or what salary you gave up to go all in on the startup?

Close to a million dollars a year.

A lot of other products.

If you have 20 paying customers, right, paying $20,000 per month, that would put your monthly recurring revenue around $400,000 per month.

Is that a fair calculation?

Yes, correct.

How much time do you need?