Nathan Latka

You're coming in and driving growth.

Walk us through sort of the top three growth activities you're focused on today at ActiveCampaign, and then we'll dive into each one.

Is there a third one or really just LinkedIn and earned media?

Those are the big two.

The third one would be influencers.

Ah, that would be the third.

Okay, got it.

Great.

Let's jump into LinkedIn first.

So you say team voice customer and paid to amplify.

Let me just quantify paid to amplify.

I mean, can you give us a general sense there?

Are you guys spending, you know, 10 grand a month on thought leader ads paying to amplify or like 100 grand a million a month?

Can you give a quantify that a bit?

Tell me about voice of customer.

You know, you seeing a customer with a 10,000, you know, person on their email list, send it thing and get a 60% open rate and a 10% open to click through rate, you know, that's world class.

But to get them excited about screenshotting that active campaign report, putting it up on LinkedIn and giving sort of, you know, your brand additional love is a whole nother activation channel, right?

How do you make that happen?

Okay, so there's nothing sort of a $100 Amazon gift card.

I mean, is there anything that's like hard compensation like that?