Nathan Latka

Or what would you say is the most effective trade you're doing with these users to get them to actually post and activate?

Okay.

And so we talked about voice of customer.

We talked about paid to amplify.

Talk to me a little bit about your own team.

So what do you mean by your team and LinkedIn?

Let's move to earned media here for a second.

So I think with earned media, one of the things that people struggle with is they see someone that's successful with the YouTube channel podcast and an email list and they go,

let me go do all those things.

And what they don't realize is you have to study the history of how that company built those assets.

There's a sequencing that's important to that.

When you came into ActiveCampaign, what was the first priority on earned media?

And then what did you stack on second and third?

So what did you search for that?

Did you search like CEOs of competitors active campaign, for example?

Okay, so I'm on ListenNotes.com.

I searched email marketing.

I clicked on podcast.

I see one called Email Einstein by Vera Sadlick and Andre.

194 episodes since July of 2020.