Nathan Latka

You grew with the SEO playbook, any other growth tactics you use to break 15 million of revenue, like affiliates or resellers or anything else, paid marketing.

And are you spending money on paid advertising per month right now?

Interesting.

And just to confirm here, too, you mentioned you were bootstrapped at the start.

Are you still bootstrapped today?

How much of the business do you still own?

Right now, 100%.

Okay, so this is amazing.

It's rare you get someone 100% bootstrapped.

Now, if you're comfortable sharing, obviously, we've worked together.

Are you comfortable sharing how we worked together and what that was like?

For sure.

Yeah, yeah, yeah, for sure.

So what was it like?

Why did you come to FounderPath for capital?

Obviously, you want to stay bootstrapped, but what was the capital need?

Gabriel is a tough guy to negotiate with.

I will tell you, we've deployed almost a quarter billion dollars on 250 million and his CFO is a guy named Andre.

My Lord, beat me up.

But it was a work side, obviously partner with you.