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Nathan Latka

πŸ‘€ Speaker
225942 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Was this intentional?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Was it accident?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Tell me about your SEO strategy.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

It looks like based off my sort of quick forensic analysis on your SEO background here, the most successful like tactical SEO thing you've done are templates because they're driving 60,000 clicks to your website free per month right now.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

If somebody else was competing with you paying five bucks a click, right, that's $3 million extra they're having to spend to get that same traffic.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

You also have templates driving 15,000 clicks a month.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Were both those things intentional?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

And what does the management of both those SEO, programmatic SEO playbooks look like on a weekly or monthly basis?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

How many people on your team are focused on just the SEO playbook today?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Interesting.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Yeah, so this is it.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

I mean, this is your free traffic generator here, this page, huh?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Yep.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Interesting.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

And are you generating these using AI or is it a human creating every one of these templates?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Okay.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Interesting.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Interesting.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Okay.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So AI in the app to help people click around faster, get what they need quicker.