Menu
Sign In Search Podcasts Libraries Charts People & Topics Add Podcast API Blog Pricing

Nathan Latka

πŸ‘€ Speaker
225942 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So we'll figure that out later.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

But yeah, guys, check it out again.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

I love the product.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

I mean, it's so easy for me to promote stuff that I use, right?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So I love the product.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

I'm also obviously invested on the debt side via Andre and Gabe and his team.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Check it out, flipsnack.com.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

But in summary, again, serial entrepreneur, launched Flipsnack in 2011 bootstrap, booked 12 million of revenue in 2024.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

In 2025, 15 million of revenue, guys, 28,000 paying customers, 94 folks full-time on the team, only six sales reps.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

They've really leveraged incredible SEO, over 100,000 clicks per month coming to their template library to get a lot of free users to convert to paid, and then they upsell sales.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

those folks to larger accounts so much so that their largest customers paying $200,000 per year.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

I mean, talk about a range, $10 a month, freemium user, basically freemium to 200,000 ACV.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Gabriel's got the world in front of him in terms of growth as they pivot more to the enterprise in 2026.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Check it out at flipsnack.com.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Gabriel, thanks for taking us to the top.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Thank you so much, Nathan.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Thank you.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

You obviously went through a crazy story here.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapping Through War to $6M ARR: A SaaS Founder Story

What's the closest you came to running out of money?