Nathan Latka

Is all that about accurate?

And what were you thinking in 2019?

I mean, you had good momentum on the series, a 2.1 and committed checks.

You ultimately took a deal, which look, I don't know what it was, but you know, CSI rarely pays above one, two X on a deal.

Maybe obviously if you stay for 10 years, you can get the extra juice, but it wasn't a flashy multiple that you sold for.

So why exit?

Why not stay, stay yourself and, you know, keep building.

Yeah, Constellation, guys, is a publicly traded company.

So you can go look at their earnings calls to see the numbers.

But it's incredible.

I'm going off memory here, but I'm pretty sure they spit off a billion dollars of free cash flow last year.

So it again is a massive, massive holding company of thousands of software companies.

Jason, let's shift the focus here to the growth story post close because going from half a million of revenue to 9 million of revenue in five years is pretty darn impressive in a niche.

What have been the top like one or two growth channels for you?

Yeah, I mean, Jason, there's a lot of the really good products that are best in the market that nobody ever hears about.

So they never win like you're winning.

So you really have to have both.

I'm going to try and push you here to actually jump into like some concrete tactics right around that acquisition date, your domain rating spiked, it looks like there's a real effort around SEO right around that acquisition date.

If so, is that true?

And to what degree is SEO important for club caddies growth?