Nathan Latka

Just to summarize the ones that you're using, it sounds like really well.

Obviously, you mentioned review sites down here, right?

So Captera G2.

You mentioned programmatic, obviously, SEO, which we just talked about.

You mentioned account-based marketing.

marketing, right?

You built a target list that you just described.

And you also mentioned Google ads right down in this area.

Anything else on this screen that you're using working really well for you?

Are you guys pursuing inorganic growth via acquisitions?

Yeah.

And so tell me how you do that.

A lot of people say no one actually knows how this algorithm here actually works, but you're saying you have a general idea and it can be optimized?

Would you say it's an advantage or disadvantage?

So something like this, right?

Captera obviously is a property you do not own, right?

So you can pay to play there.

Some of your competitors with like Lightspeed, they actually own and they're ranking like they're as a direct source, a source of truth in the AEM.

And then I don't know what Zealous is, but how do you think about building your own and operated sort of source of truth for an AU optimization perspective versus the pay to play models like Captera?

And before we wrap, just to put a cap on ChatGPT, do you have a sense of how much traffic it's driven you over the past year or past month?