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Nathan Latka

πŸ‘€ Speaker
227399 total appearances
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Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Was it Google Ads?

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Name one or two of those conferences.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

And so if someone else is listening right now, launching in your same shoes and thinking about spending money on these events, what would be too much to spend to sponsor some of these events earlier on in a founder's career?

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Let's keep going back to 2018.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

So first customers, conferences, paid ads, 5k on Google, earlier customers paying 60 bucks a month.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

This is sounds like it's working because you didn't did a seed round.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

It sounds like in 2020.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

What was the size of that seed round?

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Okay.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Do you remember about how much you, I mean, back then folks were selling between 15 and 20% of equity in their seed rounds.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Were you in that same range?

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Okay.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Okay.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Interesting.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Do you have any regrets about that now or no, that was the right move?

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

$2.5 million selling 15% to 20%.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

That puts you at, call it, around a $10 million valuation.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Somewhere in that ballpark, yeah.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Yeah.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

You said Series A was, quote, an amazing valuation.