Nathan Latka

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Guys, getgreenpal.com launched in 2013.

Last month in November of 2023, 300,000 individual homeowners had their lawn cut in November.

Those lawns were cut by over 35,000 lawn care companies that make their living on GreenPal.

The company will do 30 million of GMV this year here in 2023.

of which about 4.5 million GreenPal keeps as their take rate.

Their take rate goes between 5% to 20% per job with an average 15% take rate as they look to continue to expand.

No full-time employees, just three founders.

Hey folks, my guest today is Brian Clayton.

He's the co-founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals.

GreenPal has been called the Uber for lawn care by Entrepreneur Magazine.

It has over 300,000 active users completing thousands of transactions per day.

Brian, you ready to take us to the top?

Right on, Nathan.

Good to be back.

It's good to see you again, man.

I get so excited about these marketplace plays because you basically have two customers.