Nathan Latka

How are you landing these new customers?

Inside sales, outside sales, outbound sales?

We love that.

I want to dive deeper into the SEO stuff here in a second.

But first, have you capitalized the business?

Bootstrapped or have you raised money?

Well, congrats on bootstrapping, Sanjay.

We love that.

Are you the sole founder?

You own 100% today?

So we love Mark Leonard.

We've studied all of his letters.

And he obviously doesn't do a lot of interviews.

So it's hard to quantify why founders like you love the Constellation model.

Tell us.

Somebody like Mark, you know, you've acquired over 100 companies at Constellation, you know, actually building that playbook so that when a new founder comes in like you, they can give you the best practices in an easy to digest way is really important.

What's literally the structure of how they deliver that value to you?

Is it a website with playbooks built in that's password protected?

Is it a physical binder they send you?

How do they structure these best practices for you?