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Nathan Latka

๐Ÿ‘ค Speaker
224696 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Absolutely.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

All right.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Now, did you start building this when you were still a criminal defense attorney inside of your own law firm?

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Okay.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Yeah.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

And so just to be clear, the reason I was going down this line of questioning, you were not like you sold it to, to, to app folio back in 2012 and then app folio sold it for 193 million in 2020.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

You didn't get any bite at that Apple.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

You were a hundred percent out at that point.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Yeah.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Wild.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Okay, and how long, and you were working on it just basically for a year prior, coding it?

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Yeah, that's right.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Okay, are you the engineering founder?

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Did you hire a dev shop to do it?

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

How'd that work?

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

So going back to the beginning, it was you and a co-founder.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Did you guys just split it 50-50 at the start or were you bringing a bunch of extra money so you had more?

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

but we're talking, we're talking more like a, you keep 80%, he gets 20% kind of split in that, in that range.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Yeah.

SaaS Interviews with CEOs, Startups, Founders
How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Okay, cool.