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Nathan Latka

๐Ÿ‘ค Speaker
223769 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

How are you measuring the impact Bamboo is having by using Juggle on their 200 employees?

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Yeah, but people have to believe the number you gave about productivity gains and increases, right?

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

So like people that don't know you well would say, well, how do you measure 40% increase, right?

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

How do you measure?

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

How do you know what their baseline productivity was to know that you improved it 200%?

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

But what is the productivity metric?

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Like, you know, gallons of water, for example, or number of API calls, or what is the actual thing you're measuring?

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

I see.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

And then, okay.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

So a company like that has 200 full-time employees paying three to five dollars per user per month.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

That means the average customers may be paying you 600 to a thousand dollars per month, something like that.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Correct.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Okay.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Interesting.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Can you, now that we understand sort of the economics there, give me the backstory.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

When did you launch the company?

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

What year?

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Give me an example of that.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

Give me an example of something, a feature you killed because it was too personal.

SaaS Interviews with CEOs, Startups, Founders
Zero to $1m in 12 Months, how he used personal brand to scale SaaS Fast

I see.