Nathan Latka

They just closed a couple months ago, a new $200,000 of funding at a $6 million post-money valuation.

It's open to grow from a million bucks in revenue to 3.5 million over the next 12 months.

Historically, its revenue has been split 50% SaaS, 50% one-time activations, launching a new product called XBOT, which will help brands like H&M retailers understand heat maps in their store

launch real-time promotions and generate ROI.

He's making a big bet that he can sell $3 million worth of that over the next 12 months.

Hey, folks, my guest today is Karan Bhardwaj.

He is the founder of a company called ExperientialETC.com, an ad tech experiential agency using technology for brand communication.

Karan, you ready to take us to the top?

Yep.

All right.

Give me an example of a customer that's using you guys today.

So just to be clear, is this the software you're selling or are you doing custom agency work for every client?

Are you manufacturing your own hardware devices or are you working with vendors?

And so right now, like the last 12 months, if you split revenue on a percent basis, how much was SaaS versus not SaaS?

Okay, so what's the average customer paying you per month just for your SaaS offering?

Well, Sukran, then it's not recurring revenue, right?

So it's one-time campaigns that you launch using software.

But that doesn't give you any predictability into future revenue streams, correct?

I guess I don't understand.

Why don't you charge for that?