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Nathan Latka

๐Ÿ‘ค Speaker
224696 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

But generally speaking, really good trends over time here.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

Walk me through how you run your SEO strategy.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

Do you have an external agency?

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

Do you do it personally?

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

Okay, let's go deep for a second here.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

Construction management software for small businesses brings you a lot of traffic, 1700 free clicks per month.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

That's amazing cost savings.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

Other people might pay $10 per lead for Google ads.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

That's like, you know, $17,000 of free value you're getting from one blog post every month.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

So if you annualize that, you know, that's like $200,000 of free value every month from this one blog post.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

So a couple of questions.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

How did you know that you wanted to target this long tail keyword?

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

And how did you specifically structure this page to optimize for Google's SEO schema?

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

So if you guys are just getting started on SEO and you want to copy this tactic, a couple of things to keep in mind, the table of contents at the top that links to the rest of the article is a very good SEO signal.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

It shows that you understand internal linking and that this is a critical anchor piece of a piece of content here.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

As you scroll down, obviously, really good visuals.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

There's H1 and H2 tags that are optimized as we continue scrolling down here.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

There's a clear pattern, so the visual design is obvious.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

It's one through six, listing all the competitors with specific strengths and limitations.

SaaS Interviews with CEOs, Startups, Founders
How Buildern Reached $2M Revenue With 300 Customers | Hmayak Tigranyan

Again, SEO optimized.