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Nathan Latka

๐Ÿ‘ค Speaker
224696 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Well, I know that we're going to focus obviously today on your company, Flipsnack.com, but you are a serial entrepreneur.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

You're based in Romania, I believe, correct?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Yes.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

And how long have you been building companies?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

1999 that's wild okay 99 so i was i was 10 years old at that point all right tell us about flip snack first for folks that are not familiar with the product i'm going to share my screen here why should customers use you so basically flip snack is a tool that brings sexiness to your presentation materials

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

which is right here, what you're seeing here, in addition to password protection, things like that.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

I will say, guys, one of the big requests I got when we were building Gitlat, because we shipped the physical magazine, but a lot of people weren't home, they were traveling, they didn't want me to ship them a physical magazine.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So I said, Oh, I got to come with a digital thing, but I didn't want to store PDFs.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

And it was a pain in the butt.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So I actually use I'm a customer of flip snack, right?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

We send out now and people email me, I just send them this link.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

And this is flip snack generated.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

And you can see it's beautiful people clicking through.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

And what's great about this is they can also search.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So if they're curious, hey, am I mentioned in the magazine?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

You can search and it'll show you every time your company name is searched.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So not only does Flipsnack just take the thing and put it in PDF form on a great interface, it also adds search to it and a bunch of other things.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

What other things, Gabriel, do you add to this digital experience that maybe you don't get on other platforms?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

So, Gabe, before we go back to your launch story, just to touch on this, so now that we have a good understanding of the product suite, what's the average customer paying you per month?

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped to $15M ARR: How Flipsnack Scaled Digital Publishing with SEO & $200K ACVs

Is this sort of a PLG motion, you know, a lot of people paying $10 a month, or is it more enterprise, you know, a couple people paying $5,000 a month?